Miles Baxter
New York,NY
Summary
Highly organized and self-motivated professional experienced in team leadership, data analysis, and SEM account management.
Overview
8
8
years of professional experience
Work History
Associate Director of Performance Media
Spark Foundry
09.2021 - Current
- Trained and developed SEM and Social managers for specific projects and day-to-day account management
- Assisted senior leadership in strategic planning for clients spending up to $5 Million annually
- Led teams of up to six management-level personnel, supervising daily performance and overall account performance
Analytics Manager
REGROUP
10.2020 - 09.2021
- Managed all agency paid search, including post-click analysis in Google Analytics, improved primary account click-through rate by over 500%
- Coordinated data requisition and analysis, formatted data into comprehensive digital dashboards
- Completed time series analysis in order to accurately track market trends
- Managed back-end data processes to ensure data validity and organization
Account Manager
ESV Digital
10.2016 - 10.2018
- Analyzed account budget trends, seasonality
- Applied data driven solutions to complex marketing initiatives
- Managed monthly budget of $700K after first six months
- Completed summary reports of revenue opportunities for clients
Education
Master of Science - Statistics
Western Michigan University
Kalamazoo, MI2016
Bachelor of Arts - Media Studies
Western Michigan University
Kalamazoo, MI2013
Skills
- Search Engine Marketing
- Statistical Programming, SAS, R
- Microsoft Office
- Large Scale Data Management / Analysis
- Budget Analysis
- Client Communication
- Project Management
- Strategic Leadership
Timeline
Associate Director of Performance Media
Spark Foundry
09.2021 - Current
Analytics Manager
REGROUP
10.2020 - 09.2021
Account Manager
ESV Digital
10.2016 - 10.2018
Master of Science - Statistics
Western Michigan University
Bachelor of Arts - Media Studies
Western Michigan University
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