MILES CRYSTIAN

• Produced and edited branded multimedia content, ensuring alignment of visual assets with client campaign objectives and enhancing brand identity.
• Supported commercial and brand photoshoots by operating camera, managing lighting, coordinating production logistics, and executing on-set tasks; organized media and created edits for digital platforms.
• Prepared cameras, lighting, and audio gear for client video sessions.
• Arranged footage files to facilitate efficient retrieval for post-production work. and maintained clear production asset folders.

- Directed the organization's daily operations, complied with applicable laws and regulations.

• - Executed two months of pre-production planning, establishing clear creative direction and streamlining shoot logistics.
• - Coordinated a team of 50–60, uniting talent and crew for successful no-budget production.
• - Guided performances, camera framing, and shot execution to achieve consistent visual storytelling.
• Increased brand engagement by reaching more than 20,000 viewers.
• Directed the organization's daily operations, ensuring compliance with applicable laws and regulations.

• Supported production efforts for three-day commercial engagement, facilitating team collaboration.
• Supported Target Commercial production crews with daily set preparation and breakdown.
• Coordinated equipment transport, storage, and labeling for Target commercial locations, enhancing organization.
• Assisted with production tasks on three-day Target commercial shoot, ensuring smooth operations.

• Analyzed media performance and consumer insights to inform SEO/SEM, CRM, eRetail, and campaign activations; presented actionable recommendations to senior leadership.
• Created engaging social media copy and visual assets for L'Oréal channels
• Coordinated content review processes for L'Oréal brand campaigns
• Researched beauty trends and competitor activity for marketing team updates

• Developed content calendars and audience-growth plans for 42,000+ followers; created Instagram content while analyzing reach, impressions, click-through rates, and follower growth to enhance engagement.
• Coordinated scheduling of social media posts for various platforms for podcast clips and episode promotions across channels.
• Wrote captions matching Reid This Reid That Podcast voice and audience tone.
• Performed editing of short-form videos for promotional reels and stories for reel and story promotion.