Adobe creative cloud
Miles Hopkins
Marketing | Advertising Specialist
Richmond,VA
Summary
Untraditional Marketing specialist with knowledge of digital marketing and creative softwares/ processes. Known for contributing to dynamic campaigns and consistently providing great support to marketing and advertising teams. Dedicated to increasing knowledge and optimizing personal skill.
Overview
3
3
years of professional experience
5
5
years of post-secondary education
Work History
Marketing Assistant Intern
Power Media Group
Annandale, VA
03.2021 - 03.2021
- Collaborated with team members to help expand marketing channels.
- Reported daily work to operations manager, identifying areas for improvement and collaborating to increase knowledge and rectify problems.
- Met all deadlines, exceeding expectations and effectively rolling out email campaigns.
- Reviewed historical data and classified information to inform strategic campaign development.
- Proofread all marketing collateral ahead of publishing to eliminate errors.
- Wrote interesting copy with eye for current trends and viral potential.
- Stayed updated with latest marketing concepts and techniques.
- Contributed to mock-ups, email campaigns and social media content.
- Adjusted ads to better align with desired consumer audiences and improve conversion rates.
- Developed ads targeting specific users for key promotions.
- Took detailed notes of progress, processes and industry details to better understand marketing and company protocols.
- Assisted with capturing and analyzing social media metrics.
- Created digital marketing materials designed to drive campaigns.
Event Specialist
Mgn Foundation
Richmond, VA
10.2020 - 12.2020
- Managed event logistics and operations, including support staff, vendor services and volunteers.
- Interfaced with clients to understand event objectives.
- Negotiated and worked with venues and vendors to carry out event objectives.
- Developed metrics and processes to measure events for program success.
- Generated 20 leads per special events, resulting in $100's new revenues.
- Determined root causes of problems with systematic approach and developed new ideas to overcome obstacles.
- Coordinated schedules and timelines for all events.
- Evaluated existing plans, processes and events planning services to identify opportunities for improvement.
- Improved program productivity by closely monitoring performance and trends.
- Solicited feedback from clients to assess event success and uncover opportunities for improvement.
Marketing Assistant
Virginia Commonwealth University, VCU
Richmond, VA
06.2016 - 03.2020
- Increased brand awareness through creation of innovative print and digital productions for publications.
- Oversaw professional social media messaging through content development, follower engagement, social listening, trend analysis and by leveraging competitor research.
- Studied objectives, promotional policies or needs of organizations to develop public relations strategies influencing public opinion or promoting events.
- Increased engagement and supported business goals by developing public relations strategies and campaigns.
- Created unified messaging of public relations efforts in conjunction with advertising campaigns by working closely with production team.
- Develop original content through social listening and independent sources.
- Posted daily on 2 - 3 social media sites.
- Wrote quality content for 2 - 3 clients from higher level education, creating content to allow site visitors to obtain information efficiently and quickly.
- Created and posted to Virginia Commonwealth University's Residential Life and Housing website.
- Increased website and social media traffic by 25% by creating dynamic video content.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Produced original, creative content for promotional advertisements and marketing materials.
- Collaborated with creative director and copywriting team in completing all phases of client projects from planning to on-time completion of quality deliverables.
- Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
Marketing Assistant
Virginia Commonwealth University, VCU
Richmond, VA
05.2016 - 12.2019
- Created unique and engaging content for range of social media platforms including Pinterest, FaceBook and Instagram.
- Managed efficient workflow between staff by effectively coordinating documents, communication and creative materials.
- Assisted with capturing and analyzing social media metrics.
- Tracked and analyzed web analytics to recommend proactive adjustments to strategies.
- Contributed to mock-ups, email campaigns and social media content.
- Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
- Designed and presented social media campaign ideas.
- Developed ads centered on target demographics and monitored results to improve marketing research and team campaign development.
- Kept organized tracking documents detailing assignments, in-progress work and completed project milestones.
- Worked with marketing teams to create, deploy and optimize effective campaigns for higher level education clients.
Education
Bachelor Of Applied Science - Public Relations, Advertising, And Applied Communication
Virginia Commonwealth University
Richmond, VA 08.2014 - 12.2019
Skills
Marketing and advertising
Copywriting
Web Design
Campaign development
Social media expertise
Social Media Management
Data analysis and SEO
Branding
Digital marketing
Market Analysis
Research methods
Software
Google analytics
Timeline
Marketing Assistant Intern
Power Media Group
03.2021 - 03.2021
Event Specialist
Mgn Foundation
10.2020 - 12.2020
Marketing Assistant
Virginia Commonwealth University, VCU
06.2016 - 03.2020
Marketing Assistant
Virginia Commonwealth University, VCU
05.2016 - 12.2019
Bachelor Of Applied Science - Public Relations, Advertising, And Applied Communication
Virginia Commonwealth University
08.2014 - 12.2019