Summary
Overview
Work History
Education
Skills
Software
Timeline
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Miles Hopkins

Miles Hopkins

Marketing | Advertising Specialist
Richmond,VA

Summary

Untraditional Marketing specialist with knowledge of digital marketing and creative softwares/ processes. Known for contributing to dynamic campaigns and consistently providing great support to marketing and advertising teams. Dedicated to increasing knowledge and optimizing personal skill.

Overview

3
3
years of professional experience
5
5
years of post-secondary education

Work History

Marketing Assistant Intern

Power Media Group
Annandale, VA
03.2021 - 03.2021
  • Collaborated with team members to help expand marketing channels.
  • Reported daily work to operations manager, identifying areas for improvement and collaborating to increase knowledge and rectify problems.
  • Met all deadlines, exceeding expectations and effectively rolling out email campaigns.
  • Reviewed historical data and classified information to inform strategic campaign development.
  • Proofread all marketing collateral ahead of publishing to eliminate errors.
  • Wrote interesting copy with eye for current trends and viral potential.
  • Stayed updated with latest marketing concepts and techniques.
  • Contributed to mock-ups, email campaigns and social media content.
  • Adjusted ads to better align with desired consumer audiences and improve conversion rates.
  • Developed ads targeting specific users for key promotions.
  • Took detailed notes of progress, processes and industry details to better understand marketing and company protocols.
  • Assisted with capturing and analyzing social media metrics.
  • Created digital marketing materials designed to drive campaigns.

Event Specialist

Mgn Foundation
Richmond, VA
10.2020 - 12.2020
  • Managed event logistics and operations, including support staff, vendor services and volunteers.
  • Interfaced with clients to understand event objectives.
  • Negotiated and worked with venues and vendors to carry out event objectives.
  • Developed metrics and processes to measure events for program success.
  • Generated 20 leads per special events, resulting in $100's new revenues.
  • Determined root causes of problems with systematic approach and developed new ideas to overcome obstacles.
  • Coordinated schedules and timelines for all events.
  • Evaluated existing plans, processes and events planning services to identify opportunities for improvement.
  • Improved program productivity by closely monitoring performance and trends.
  • Solicited feedback from clients to assess event success and uncover opportunities for improvement.

Marketing Assistant

Virginia Commonwealth University, VCU
Richmond, VA
06.2016 - 03.2020
  • Increased brand awareness through creation of innovative print and digital productions for publications.
  • Oversaw professional social media messaging through content development, follower engagement, social listening, trend analysis and by leveraging competitor research.
  • Studied objectives, promotional policies or needs of organizations to develop public relations strategies influencing public opinion or promoting events.
  • Increased engagement and supported business goals by developing public relations strategies and campaigns.
  • Created unified messaging of public relations efforts in conjunction with advertising campaigns by working closely with production team.
  • Develop original content through social listening and independent sources.
  • Posted daily on 2 - 3 social media sites.
  • Wrote quality content for 2 - 3 clients from higher level education, creating content to allow site visitors to obtain information efficiently and quickly.
  • Created and posted to Virginia Commonwealth University's Residential Life and Housing website.
  • Increased website and social media traffic by 25% by creating dynamic video content.
  • Customized brand message to reach and capture target audience interest and drive engagement.
  • Produced original, creative content for promotional advertisements and marketing materials.
  • Collaborated with creative director and copywriting team in completing all phases of client projects from planning to on-time completion of quality deliverables.
  • Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.

Marketing Assistant

Virginia Commonwealth University, VCU
Richmond, VA
05.2016 - 12.2019
  • Created unique and engaging content for range of social media platforms including Pinterest, FaceBook and Instagram.
  • Managed efficient workflow between staff by effectively coordinating documents, communication and creative materials.
  • Assisted with capturing and analyzing social media metrics.
  • Tracked and analyzed web analytics to recommend proactive adjustments to strategies.
  • Contributed to mock-ups, email campaigns and social media content.
  • Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
  • Designed and presented social media campaign ideas.
  • Developed ads centered on target demographics and monitored results to improve marketing research and team campaign development.
  • Kept organized tracking documents detailing assignments, in-progress work and completed project milestones.
  • Worked with marketing teams to create, deploy and optimize effective campaigns for higher level education clients.

Education

Bachelor Of Applied Science - Public Relations, Advertising, And Applied Communication

Virginia Commonwealth University
Richmond, VA
08.2014 - 12.2019

Skills

    Marketing and advertising

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Software

Adobe creative cloud

Google analytics

Timeline

Marketing Assistant Intern

Power Media Group
03.2021 - 03.2021

Event Specialist

Mgn Foundation
10.2020 - 12.2020

Marketing Assistant

Virginia Commonwealth University, VCU
06.2016 - 03.2020

Marketing Assistant

Virginia Commonwealth University, VCU
05.2016 - 12.2019

Bachelor Of Applied Science - Public Relations, Advertising, And Applied Communication

Virginia Commonwealth University
08.2014 - 12.2019

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Miles HopkinsMarketing | Advertising Specialist