Miles Burton
Lansdowne,PA
Summary
Dynamic Digital Marketing Manager with 8+ years оf experience driving brand growth, lead generation, and customer engagement through strategic, multi-channel campaigns. Proven expertise іn optimizing performance with data-driven insights, advanced SEO strategies, and paid media excellence. Adept at collaborating cross-functionally tо align marketing initiatives with business goals. A results-oriented leader committed tо delivering measurable outcomes and staying ahead оf emerging trends іn the digital landscape.
Overview
3
3
years of professional experience
3
3
Certifications
Work History
Digital Ads/SEO Specialist
REV Branding Industries
07.2024 - Current
- Implemented advanced machine learning bidding strategies across digital advertising platforms, improving campaign efficiency by 33% and increasing conversion volume by 49% while maintaining consistent customer acquisition costs.
- Designed and executed a remarketing strategy that increased conversion rates by 35% and generated $1.2M іn annual revenue through sophisticated audience segmentation and dynamic ad personalization.
- Performed a strategic performance marketing audit for a high-end real estate portfolio, analyzing digital ad spend across premium property channels. Eliminated inefficient placements and reallocated $350K іn marketing budget tо high-conversion segments, driving a 61% increase іn ROAS and optimizing lead generation for multi-million-dollar listings.
- Optimized cross-channel paid search campaigns for a B2B technology client, achieving a 47% increase іn qualified leads and a 22% reduction іn CPA through strategic keyword refinement and advanced audience targeting.
Founder/Digital Marketing Director
Infinite Minds
03.2022 - 07.2024
- Conceptualized and launched a mission-driven nonprofit organization, implementing digital marketing strategies that generated $211,000 іn donations over 24 months, showcasing strong fundraising capabilities and leadership.
- Developed and executed an integrated multi-channel storytelling framework, driving a 45% increase іn donor engagement and a 62% growth іn social media-driven fundraising campaigns.
- Built and led a high-performance marketing team, establishing operational protocols and performance metrics that aligned digital outreach with the organization’s mission and strategic growth objectives.
Digital Marketing Director (Contract)
Urgent365 Non-Profit
02.2023 - 07.2023
- Engineered paid media strategies that boosted brand visibility, driving a 15% increase іn digital engagement and website traffic through precision-targeted marketing initiatives.
- Orchestrated an annual fundraising campaign that generated $20,000 іn digital donations through innovative multichannel marketing and targeted donor outreach.
- Collaborated cross-functionally tо develop multimedia content strategies, achieving a 13% lift іn conversion rates through integrated creative and data-driven approaches.
- Cultivated strategic marketing partnerships, delivering $50,000 іn annual cost savings and creating sustainable revenue pathways through vendor and channel negotiations.
Digital Marketing Manager
Quattro Marketing Agency
09.2022 - 02.2023
- Managed a $1.5M annual digital ad budget across Google, Meta, LinkedIn, and programmatic channels, delivering a consistent 4:1 ROAS and surpassing quarterly performance benchmarks.
- Conducted advanced competitive analysis tо identify market whitespace opportunities, driving a 41% increase іn market share for key product lines through targeted marketing strategies.
- Designed and implemented a comprehensive SEO and content strategy, boosting organic search visibility by 78% and driving 250,000+ monthly website visitors, positioning the brand as an industry thought leader.
Education
BBA - Marketing
Temple University - Fox School of Business
Philadelphia, PA05.2022
Marketing
West Chester University
West Chester, PASkills
Strategic Planning and Leadership
Advanced Data Analysis
Technical Proficiency in Digital Tools
Adaptability and Continuous Learning
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
You only have to do a few things right in your life so long as you don’t do too many things wrong.
Warren Buffett
Timeline
Digital Ads/SEO Specialist
REV Branding Industries
07.2024 - Current
Digital Marketing Director (Contract)
Urgent365 Non-Profit
02.2023 - 07.2023
Digital Marketing Manager
Quattro Marketing Agency
09.2022 - 02.2023
Founder/Digital Marketing Director
Infinite Minds
03.2022 - 07.2024
BBA - Marketing
Temple University - Fox School of Business
Marketing
West Chester University
Additional Work History
Digital Marketing Manager | 484 Entertainment (2018–2020)
Marketing Manager | OAP (2016–2018)
Certifications
Google Ads Search Certification (2024)
Google Ads Display Certification (2024)
Google Ads AI-Powered Performance Ads Certification (2024)
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