Milka Guyasa
Centennial,CO
Summary
Experienced and results-driven Business Analytics leader with a proven track record in delivering actionable insights and driving revenue growth. Expert in translating complex data into strategic business initiatives, with a strong background in developing robust sales performance narratives and presentations for Executive leadership and department leaders.
Overview
11
11
years of professional experience
Work History
VP, Customer Intelligence & Sales Analytics
NATIONAL CINEMEDIA
03.2023 - Current
- Create sales performance narrative and presentations for regular sales updates, board meetings, and quarterly earnings calls
- Partner with Finance and Sales leadership to develop annual revenue budgets and sales goals
- Design clean and user-friendly dashboards in Power BI to provide recurring reports
- Track key performance indicators (KPIs) to measure the efficiency and success of different areas of the business
- Analyze revenue performance to derive insights that guide leadership in making strategic decisions
- Work with the BI Team to develop revenue and sales datasets by mapping the underlying logic and calculations
- Develop data governance guidelines for CRM to improve accuracy of data that feed into sales reports
- Implement a business process for CRM and other information systems to improve the accuracy of data used in weekly revenue forecast
- Build dynamic models to predict outcomes of changes in business strategies
- Oversee root cause analysis on data quality issues and coordinate with IT to troubleshoot and authorize maintenance and modifications
- Institute and own effective tracking of sales goals and pacing to facilitate commission payouts
- Increase reporting and analytic capabilities by spearheading solutions for complex, ambiguous, and high-visibility business intelligence challenges
- Responsible for hiring, training, and growth of the Customer Intelligence & Analytics team
Sr. Manager, CX Intelligence & Analytics(Promoted
NATIONAL CINEMEDIA
07.2019 - 01.2022
- Prepared weekly, monthly, quarterly, and annual reports on sales trends for executive leadership
- Systemized source and process of weekly sales reports, achieving a reduction of 12 person-hours per week.
- Steered the decision to adopt a self-serve platform through a comprehensive analysis of sales growth
- Drove cross-functional projects to improve reporting, increase strategic insight, and streamline process
Compensation Analyst
COMCAST
07.2018 - 07.2019
- Ensured monthly commissions are processed on time and accurately for over 1,800 personnel
- Collaborated with channel lead and frontline for creation of new 2019 compensation plan
- Built and automated reports that help day-to-day efficiencies by moving away from manual processes
- Primary contact for external vendor that Comcast utilizes for all commission payout
- Project-managed testing of all frontline impacting changes to tools, and resources
- Provided analysis of channel performance for discussion with directors to drive desired behavior
Sales Analyst
NATIONAL CINEMEDIA
07.2016 - 07.2018
- Developed tools and reports for various teams within the sales & Operations department that minimize manual input and reduce person hours through automation
- Streamlined a process between the National Contracts & Inventory teams by creating system guardrails so that sales orders are entered in a standardized fashion ensuring data integrity
- Built a proposal volume report for the Sales Planning team that measured Sales seasonality and demand
- Worked with leadership on a value stream analysis to evaluate sales processes and reporting efficiencies
Sales & Operations Analyst
MARGOT ELENA COMPANIES & COLLECTIONS
05.2014 - 07.2016
- Prepared detailed, accurate, and presentable reporting to leadership and peers to support business objectives, sales goals, and organizational growth
- Maintained and updated portfolio of sales tools, trackers, and reports including incentive and promotional trackers, and daily sales reports to maintain efficient sales operation
- Collaborated with leadership and key departmental stakeholders to design ad-hoc reports and metrics that promote operational efficiency, including identification and development of KPIs
- Analyzed cross-departmental processes, presenting proposals for improvements, process controls, and development of tools to meet and measure objectives
Education
BACHELOR OF SCIENCE -
UNIVERSITY OF COLORADO AT BOULDER
Skills
- Sales performance analysis
- Sales insights and storytelling
- Forecasting and modeling
- Process mapping
- Sales goal tracking and compensation management
- Revenue budgeting
- Data visualization
- Dashboard creation
- Data governance
- Data quality control
- Advanced Excel formulas
- Power Query
- Power BI
- Microsoft Dynamics CRM
- Intermediate SQL, DAX, MDAX
Timeline
VP, Customer Intelligence & Sales Analytics
NATIONAL CINEMEDIA
03.2023 - Current
Sr. Manager, CX Intelligence & Analytics(Promoted
NATIONAL CINEMEDIA
07.2019 - 01.2022
Compensation Analyst
COMCAST
07.2018 - 07.2019
Sales Analyst
NATIONAL CINEMEDIA
07.2016 - 07.2018
Sales & Operations Analyst
MARGOT ELENA COMPANIES & COLLECTIONS
05.2014 - 07.2016
BACHELOR OF SCIENCE -
UNIVERSITY OF COLORADO AT BOULDER
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