Millicent Ogode
Saint Paul,MN
Summary
Knowledgeable senior Marketing Executive offering more than 18 years working in busy, customer-focused settings. Proven strategic planning demonstrated by exceptional branding success for new product launch and innovative marketing campaigns. Positive marketing team leader.
Overview
29
29
years of professional experience
1
1
Certification
Work History
Senior Marketing Executive
Audi South Africa
Johannesburg, South Africa
01.2010 - Current
- Analyzed marketing campaigns using key metrics and performance indicators.
- Developed marketing plans based upon extensive research and prospects targeted.
- Supervised marketing team of 10 personnel.
- Suggested innovative ideas to increase sales and improve customer experience.
- Analyzed sales and marketing data for improved strategies.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Completed and submitted monthly and yearly reports to support executive decision-making.
- Analyzed and forecasted monthly sales data of existing marketed companies within designated area.
Market Researcher
Techirt Research Institute
Raleigh, United States Of America
08.2018 - 12.2019
- Utilized diverse research techniques and online or published data collection tools to amass key information or statistics, supporting business objectives.
- Devised questionnaires, surveys and open forum discussions to generate real-time data collection from target demographic.
- Generated reports to support development and implementation of marketing plans.
- Tracked key performance indicators to measure success of campaigns.
- Researched and evaluated potential new markets
- Scheduled interview appointments with respondents and created multiple questionnaires before commencing data collection.
International Sales Executive
Hyundai Motors
Johannesburg, South Africa
01.2006 - 01.2010
- Developed relationships with clients and potential clients to improve business growth.
- Collaborated with Regional Sales Managers to make strategic sales decisions.
- Hired, trained and managed salesforce.
- Documented transactions and managed high-value accounts.
- Retained 78% of clients and brought in multiple new clients resulting in increased revenue and improved customer satisfaction scores.
- Promoted conversion of casual shoppers into customers through product knowledge and product solutions to meet customer needs.
- Stayed current on company offerings and industry trends.
- Drove store revenue by offering customers accessories and related purchases to complete selections.
Lecturer
Shiloh Bible College
Kisumu, Kenya
01.2004 - 01.2006
- Used variety of learning modalities and support materials to facilitate learning process and accentuate presentations.
- Evaluated and revised lesson plans and course content to achieve student-centered learning.
- Developed and implemented innovative teaching strategies to engage students in lectures and coursework.
Project Coordinator
Nyaweg Women Empowerment
Kisumu, Kenya
01.1999 - 01.2000
- Liaised between departments to facilitate communication and keep appropriate parties updated on project developments.
- Supervised multiple projects from project start through delivery by prioritizing needs and delegating assignments.
- Kept projects on schedule by managing deadlines and adjusting workflows.
- Prepared meeting agendas and minutes for distribution and record keeping.
Sales Representative
Belters Green Energy
Kisumu, Kenya
01.1996 - 01.1999
- Trained and mentored new sales representatives.
- Met with existing customers and prospects to discuss business needs and recommend optimal solutions.
- Developed and delivered engaging sales presentations to convey product benefits.
- Created professional sales presentations and seminars to effectively demonstrate product features and competitive advantages.
Election Clerk
Electoral Commission of Kenya
Ugunja, Siaya, Kenya
09.1997 - 12.1997
- Distributed ballots to voters and answered questions concerning voting procedures.
- Collected necessary information from voters to determine correct voting location and ballot.
- Used manual entry to perform data entry and prepare correspondence.
- Created fair, non-partisan environment to protect free choice of voters.
- Obtained signatures and recorded names of voters to prevent voting of unauthorized persons.
- Closed voting booths by sealing ballot boxes and turning in votes.
Education
Diploma - Marketing And Management
Professional Certificate - International Sales Marketing
Professional Certificate - International Marketing Facilitator (Africa)
High School Diploma -
Diploma - Leadership & Motivation Counseling
Diploma - Pathology, Positive Parenthood, & Marriage Counsel
Skills
- P>Relationship building and retention
- P>Campaign management
- P>Marketing plans
- P>Corporate Communications
- P>Product launch management
- Training and mentoring
- Customer Segmentation
- Marketing Plans
- Sales Enablement
Certification
- Electoral Commission of Kenya Certificate of Service
- Certificate In Ministry
Languages
English
Professional
Swahili
Professional
References
References available upon request.
Timeline
Market Researcher - Techirt Research Institute
08.2018 - 12.2019
Senior Marketing Executive - Audi South Africa
01.2010 - Current
International Sales Executive - Hyundai Motors
01.2006 - 01.2010
Lecturer - Shiloh Bible College
01.2004 - 01.2006
Project Coordinator - Nyaweg Women Empowerment
01.1999 - 01.2000
Election Clerk - Electoral Commission of Kenya
09.1997 - 12.1997
Sales Representative - Belters Green Energy
01.1996 - 01.1999
University Of South Africa - Diploma, Marketing And Management
Audi Training Academy - Professional Certificate, International Sales Marketing
Audi Training Academy - Professional Certificate, International Marketing Facilitator (Africa)
Sinaga Girls High School - High School Diploma,
Victory Bible College - Diploma, Leadership & Motivation Counseling
Victory Bible College - Diploma, Pathology, Positive Parenthood, & Marriage Counsel
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