Millie Tunnell

ESPN

• Developed brand and creative strategies for NBA on ESPN, College Football on ESPN and ESPNW for lead clients and creatives.
• Launched brand new platform, launch anthem and brand activation for College Football on ESPN.
• Built integrated campaign ecosystems for NBA on ESPN with client media partners including film, social, and topics.
• Consistently brought in time insights and research for our clients for cultural and audience relevancy.

ESPNW

• Launched project 50/Fifty anniversary of Title IX anthem and merchandise.
• Developed the brands' third iteration of a creative strategy and brand anthem.

ZILLOW

• Conducted months of qualitative research leading to inspiring insights for our brand architecture and brand anthem.
• Developed brand architecture for the company with key client stakeholders.
• Utilized qualitative and quantitative research for creative testing and creative briefs.
• Delivered quarterly competitive analysis with partner media and social agency.
• Contributed in a Zillow for Good strategy and thought leader piece.

NOOM

• Helped clients establish their growth and core audience through Simmons data and qualitative research.
• Developed cultural, audience, and competitive reports which were presented to key stakeholders and informed new brand strategy.

OTHER:

• Consistently wrote creative brief leading to integrated campaigns for Children's Hospital Colorado, Simple Mills, and Benjamin Moore.
• Built strong relationships with all levels of creative, account partners, and clients.
• Actively participated in DE&I agency initiative including all agency allyship seminar.

ALTICE USA TELECOM

• Built then sold Altice Mobile brand positioning, Altice
  creative competitive review, and Altice USA audience trends
  analysis.
• Developed the insights which lead to Altice USA
  Network campaign, Altice USA (consumer and business) brand
  positioning, and social strategy reboots.
• Lead tactical briefings from start to finish.

DELL TECHNOLOGIES, DELL BRAND

• Built Dell Music Strategy and Dell XPS Premium brand relaunch
  positioning alongside a customer journey.
• Assisted with the research and planning for Dell Technologies
  Global Social Impact platform and overall brand platform refresh.

NBA LEAGUE PASS

• Constructed NBA iLP brand positioning and customer journey sold
  into NBA Head of Marketing Acquisition.
• Others: NEW BALANCE, ALL NIPPON AIRWAYS