MIllie Woo
West Covina,CA
Summary
Dynamic marketing professional with track record of driving brand growth and executing marketing strategies. Expertise in digital marketing, budget and campaign management, driving significant growth through market analysis and innovative trade promotions. Well-versed in both online and traditional marketing approaches.
Overview
15
15
years of professional experience
Work History
Assistant Marketing Manager
YHS Trading (USA) Inc. / Yeo's
05.2022 - Current
- Spearhead comprehensive brand strategy development and oversee multichannel marketing campaigns (digital, traditional & ground) while identifying emerging market opportunities and growth channels through different data sources and market research.
- Develop an annual marketing budget plan, including media buys, social media, and trade marketing plans, that align with brand directions and P&L objectives.
- Lead and manage creative agencies about the development and execution of digital marketing campaigns, including online advertising, social media promotions, and content calendars.
- Work cross-functionally with internal (R&D, Marketing) and external teams (Co-packers, designers, etc.) on packaging, compliance, product innovation, and renovation.
- Analyze market trends and consumer behavior to optimize marketing budget allocation across digital, social, and traditional channels for maximum brand impact.
Trade Marketing Executive
YHS Trading (USA) Inc./ Yeo's
12.2015 - 05.2022
- Developed and executed trade marketing strategies and budgets to support product launches, seasonal campaigns, and retail promotions, resulting in increased shelf visibility and improved sales performance.
- Led trade marketing initiatives and cross-channel retail promotions to drive brand awareness and market penetration, developing strategic partnerships and optimizing promotional campaigns
- Built and maintained strong relationships with key retail partners, negotiating better shelf space, end-cap placements, and promotional opportunities.
- Analyzed market trends and consumer behavior patterns through market research and syndicated data sources, including Euromonitor, to improve marketing effectiveness and deliver actionable insights for strategic planning and resource allocation.
- Managed point-of-sale (POS) materials, shopper marketing programs and in-store activations, ensuring timely delivery and effective execution across retail channels.
- Planned and organized trade shows, events, market visits, and other trade-related activities/promotions.
Freelance Marketer
Self-employed
07.2013 - Current
- Manage social marketing and SEO/SEM efforts for small businesses and individual sellers from various e-commerce platforms such as Amazon, Ebay, Shopify, or Etsy.
- Work within budget parameters to develop and implement marketing strategies by analyzing key data and consumer demographics, increasing revenue.
- Create and update product listings, e-blasts, banners, landing pages, web promotions, and copy write product descriptions or blog content.
- Develop and optimize product descriptions and keyword research.
- Analyze e-commerce sales data, consumer behavior, and traffic rate to grow business as well as making recommendations for improvement.
Account Executive
Megatoys
02.2014 - 02.2015
- Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
- Assisted in developing sales & marketing materials and business plans and performed presentations to new and existing customers as well as brand licenses.
- Boosted client satisfaction by developing and maintaining strong relationships through effective communication.
- Analyzed sales data to review sales and understand the effectiveness of each product line, pricing, and promotion.
- Worked with the creative team to develop marketing strategies and new design concepts to execute brand vision market share and sales.
Assistant Product Manager
Comptree Inc/ Meritline.com
08.2012 - 05.2013
- Managed a 5 million sales optical media line's full life from purchasing, inventory management, product positioning and launch, SEO marketing, and pricing to monitoring promotional campaign performance.
- Negotiated product pricing, and contract changes, and set priorities to align product goals with the company's sales goals and market plans.
- Executed purchase orders and optimized inventory levels for assigned stock items to achieve the balance between users' needs for availability and effective utilization of company resources.
- Conducted basic keyword research and onsite optimization on-page titles, meta-tags, URLs, redirects, content, and SEO copywriting.
- Statistically analyzed product and sales data to identify profitable categories and products to drive site conversion and online revenue.
Project Manager
Phenom LLC
07.2010 - 07.2012
- Spearheaded end-to-end product development initiatives for fashion accessories, optimizing vendor relationships and production timelines while maintaining quality benchmarks
- Developed comprehensive project plans with clear timelines, milestones, and budget requirements, ensuring timely delivery of high-quality results.
- Fostered partnerships with designers, buyers, and creative teams while managing comprehensive product development cycles and cost negotiations
- Streamlined specification tracking and prototype management processes, enhancing operational efficiency in product development workflows
- Developed compelling marketing content and communication strategies including flyers, slogans, newsletters, e-blasts for private label brands while maintaining strong relationships with stakeholders
Education
Bachelor of Arts - Mass Communications
University of California-Berkeley
Berkeley, CA 01-2008
Associate of Arts - Communications
Pasadena City College
Pasadena, CA12-2007
Skills
- Marketing campaign development & management
- Brand-building strategies
- Shopper marketing & visual merchandising
- Social media platforms & campaigns
- Digital marketing strategy
- SEO optimization
- Product development
- Budgeting and allocation
- Business development
- Customer relationship management
- Market & competitor analysis
- Media planning
Accomplishments
- Managed a budget of $500,000+ to execute marketing initiatives, resulting in a 15% increase in brand awareness & engagement.
- Led cross-functional teams to develop and execute successful marketing campaigns to achieve target topline & profit margin.
- Initiated and managed strategic external partnerships, improving marketing ROI by 20% and increasing brand presence.
- Acquired 4 key retailers: Costco Business Center, Walmart.com, Jet.com and 7-Eleven
- Led regional & national marketing campaigns and events: NACS trade show, branded advertisements, sweepstakes, press conference, and other multi-level promotions.
Languages
Chinese (Cantonese)
Native or Bilingual
Chinese (Mandarin)
Full Professional
Timeline
Assistant Marketing Manager
YHS Trading (USA) Inc. / Yeo's
05.2022 - Current
Trade Marketing Executive
YHS Trading (USA) Inc./ Yeo's
12.2015 - 05.2022
Account Executive
Megatoys
02.2014 - 02.2015
Freelance Marketer
Self-employed
07.2013 - Current
Assistant Product Manager
Comptree Inc/ Meritline.com
08.2012 - 05.2013
Project Manager
Phenom LLC
07.2010 - 07.2012
Bachelor of Arts - Mass Communications
University of California-Berkeley
Associate of Arts - Communications
Pasadena City College
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