Experienced professional with a proven track record in leadership, strategic planning, and project management across various industries. Highly adept at driving efficiency and fostering strong relationships to achieve organizational goals. Passionate about leveraging this diverse background to make significant contributions in the sports and entertainment sector.
Overview
1
1
year of professional experience
Work History
Manager
Trocar Pharma Inc.
02.2023 - Current
Strategic Planning- Assist in the development and execution of the company’s strategic plans
Researching trends, analyzing data, and helping identify growth opportunities
Project management- Oversee and coordinate special projects within the company
This would include with clinical trials, regulatory compliance efforts, process improvement projects
Executive Support-Provide direct support to the CEO and executives, including managing their schedules, preparing for meeting, and handling communications on their behalf
Board Relations- Assist in managing interactions with the company’s board of directors, including preparation for board meeting and follow-up on action items
Financial Analysis- Assist with financial planning, budgeting, forecasting, investor engagement and relations
Oversaw daily operations, maintaining efficiency and quality standards.
Managed annual budgeting and forecasting, optimizing resource allocation.
Internal Communication- Manage internal communications, including the dissemination of important information, updates, and announcements to employees
Data Analysis- Analyze data related to the pharmaceutical industry, market trends, and competitor activities to provides insights for decision-making
Negotiation and Deal Structuring- Developed skills related structuring and negotiation and involved in complex transactions and agreements
Presentations- Help facilitate work findings and projects to the board and other stakeholders
Marketing/Account Management
IntelliSports Analytics
Account Management- Help maintain and update Intellisport accounts and profiles
Market Research- Conduct research on sports analytics industry, including trends and potential clients
Content Creation- Assist in creating marketing content such as blog posts, social media updates, newsletters, and promotional materials related to the company’s services
Content Calendar Management- Maintain a content calendar to ensure a consistent and strategic approach to content creation and distribution
Email Marketing- Help create and send email marketing campaigns
Segment email lists and analyze email campaign performance
Graphic Design and Multimedia: Create or edit visual content , such as graphics, images, and videos
Work with various design software tools enhance marketing materials (Adobe, Canva, Final Cut)
Created a competitive analysis that provides research and insights into their market strategies and position
Developed metrics-based proposal decks outlining contractual terms, marketing KPIs, asset creation, go-to-market strategies, and projected performance for senior executive review
Tracked and evaluated performance metrics, social engagement and media impressions from talent initiatives and reported impact to optimize future efforts
Collaborated with senior marketing leadership to devise and execute integrated campaigns leveraging partnerships
Conducted multicultural consumer research and analysis to guide brand positioning
Event game staff
Washington Capitals
Managed luxury suits during each game
Event Logistics- Collaborating with other staff members and departments to ensure the efficient operation of the event
Assisted in various operation tasks and management
Crowd Controls Involved in crowd control or managing lines, note your ability to maintain order and Announcements and Promotions- Assisted in promoting team activities, announcements, and promotions during games
Distributing promotional material and assisting in arena activities
MedTech Ingenuity Corp.
Sorted and assembled medical grade equipment
Inventory Management- Assist in managing inventory and supplies, ensuring that necessary materials are available for projects
Performed government relations and helped processed high grade medical equipment
Intern
Paradigm Management
Property Showing- Conduct property tours and showings for prospective tenants
Lease Negotiation- Assist in lease negotiations by explaining rental terms, discussion rental rates and addressing tenant questions
Marketing and Advertising- Develop and implement marketing strategies to attract new tenants
Management of social media platforms
Property management
Various office management duties
Summer Intern
SAIC, NASA Goddard Space Flight Center
Prepared and arranged equipment for shipping to customers on the NASA Goddard campus
This included capturing the tracking number on a daily log, identifying the purchase request number and/or purchase order number
Also, palletized and wrapped boxes for shipping
Created spreadsheets capturing pertinent information on equipment that were excessed (e.g
Serial number, model number, manufacturer)
Learned and conducted safety and security measures to degauss and crush over 100 hard drives
Excessed > 400 controlled equipment (over $5000.00) and non-controlled equipment (under $5000.00) including but not limited to; servers, routers, uninterrupted power source, and CPUs
Labeled/processed > 3600 phones, capturing the serial numbers and MAC address for each device
Performed general clerical and administrative duties (e.g
Typing, filing, coping and shredding)
Summer Participant
Army Educational Outreach Program
Worked with a team to create blueprints, software, and the structure for three robotic arms
Created and tested the maneuverability of a Rover prototype
Networked with engineers and scientist in science and robotics
Volunteer
Spencerville Adventist Academy Elementary School
Assisted the teacher in teaching the students to read and write
Supervised students during outside activities and breaks
Performed general office duties and graded papers
Education
Master of Science -
Georgetown University
Washington, DC
Skills
Leadership and organizational skills
QuickBooks
Access Certification - May 2019
Microsoft Word
Microsoft Excel
Microsoft Power Point
Internet and Social Media (Facebook, X, TikTok, Instagram)
Brand Positioning
Brand Equity Evaluation
Multicultural Marketing
Partnership Building
Sports Experience
Analytics
Accomplishments
2024 – Georgetown University Capstone Project - Developed a comprehensive proposal to revitalize the NBA All-Star Weekend by introducing a new "King of the Court" 1-on-1 tournament event featuring the league's top scorers - Conducted extensive research and analysis on factors driving viewership and fan engagement, including the impact of star players, athlete branding, and innovative event formats - Proposed restructuring the All-Star Weekend schedule to accommodate the new event, along with revamping existing competitions like the Slam Dunk Contest and 3-Point Shootout - Performed a detailed financial analysis, projecting potential revenue streams (broadcast rights, sponsorships, ticket sales) and estimating expenses (production costs, player compensation, marketing) - Presented a strategic roadmap for the NBA to revitalize its premier mid-season showcase, addressing declining viewership and reigniting fan excitement through innovative changes
2018-2022 – Oakwood Academic Honors
2021 – Oakwood Dean’s list
2017-2018 - High Honors, Takoma Academy
2016 - Varsity Basketball MVP at SWAU Tournament, Keene, TX
2015 - Participant in Army Educational Outreach Program, S.T.E.M. Enrichment, Fort Detrick
Sportsexperience
Oakwood University Basketball (Undergrad) – 2 Year team captain
Worked with Oakwood University sports marketing team on various projects
4 year varsity basketball and soccer in high school
References
Amber Nichols, Professor/General Manager, Capital City GoGo, Georgetown University, anichols@monumentalsports.com
Richard Hodnett, MBA, Professor, Marketing, School of Business, Oakwood University, 909-258-6210, rhodnett@oakwood.edu
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