Mimi Field
San Francisco,CA
Summary
Visionary communications leader with15+ years of experience driving media relations, regional campaigns, and crisis management for global lifestyle, wellness, and fitness brands. Proven success in managing geographically diverse teams, developing integrated communications strategies, and delivering measurable results. Passionate about connecting brands with communities and elevating reputations through innovative storytelling and strategic execution.
Overview
2025
2025
years of professional experience
Work History
Partner/Global Public Relations
The Collective PR – Brand Communications
01.2005 - Current
- Collaborated with start-ups and internationally renowned corporations, crafting communications strategies that amplified brand presence, engaged audiences, and drove profitability
- Directed media relations and storytelling campaigns for clients like Ridwell, Juice Beauty, and Alchemy43, securing high-profile coverage that enhanced brand visibility
Senior Communications Executive
24 Hour Fitness
12.2017 - 02.2023
- Directed regional PR campaigns across the Western U.S., including the “Fitness is Essential” initiative, which emphasized health and wellness during the pandemic and bolstered community trust
- Cultivated relationships with key national and regional media, increasing news coverage by60% and enhancing brand visibility
- Developed crisis communications strategies during COVID-19, managing sensitive messaging to protect the company’s reputation and ensure alignment with operational mandates
- Partnered with organizations like Black Women for Wellness and the University of Pennsylvania’s Behavior Change for Good Initiative, leveraging partnerships to secure media coverage and community goodwill
- Key member of the Crisis Management team, navigating complex scenarios with strategic solutions
Head of Communications
Rodan + Fields
09.2007 - 08.2017
- Built and led the communications strategy that transformed the startup into a billion-dollar brand within its first decade, securing media coverage that doubled YoY and established the company as the #1 U.S
- Skincare brand
- Directed PR efforts for the Canadian market launch, achieving recognition as the #1 prestige skincare company in Canada
- Crafted product launch strategies and co-authored Write Your Skin a Prescription for Change, contributing to its bestseller status through integrated campaigns
- Partnered with C-suite executives to define the brand’s identity and messaging, aligning communications with business goals to increase engagement and retention
Vice President, Global Communications
Bobbi Brown & Clinique, Estee Lauder Companies
- Oversaw PR officers in20+ countries and directed global communication strategies, ensuring cohesive messaging while tailoring narratives to regional audiences
- Led the global launch of Bobbi Brown’s Beauty Evolution, achieving placement in major outlets and securing its status as a bestseller
- Designed and executed campaigns that elevated Clinique to the #1 makeup and skincare brand in department stores, driving sales growth through product and market launch initiatives
Education
Bachelor of Arts - Political Science
Boston College
Skills
- Strategic Communications & Messaging
- Media Relations & Crisis Management
- Regional Campaigns & Community Engagement
- Cross-Functional Collaboration
- Storytelling & Brand Narratives
- Team Leadership & Development
Timeline
Senior Communications Executive
24 Hour Fitness
12.2017 - 02.2023
Head of Communications
Rodan + Fields
09.2007 - 08.2017
Partner/Global Public Relations
The Collective PR – Brand Communications
01.2005 - Current
Vice President, Global Communications
Bobbi Brown & Clinique, Estee Lauder Companies
Bachelor of Arts - Political Science
Boston College
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