Summary
Overview
Work History
Education
Skills
Websites
Timeline
Generic

Min Hwangbo

Summary

Dynamic e-commerce and digital merchandising professional with a proven track record in developing impactful sales materials, managing promotional content, and fostering cross-functional collaboration to enhance customer engagement and operational efficiency. Expertise in crafting tailored marketing strategies for diverse audiences while optimizing workflows through data-driven tools such as Excel. Recognized for reliability, adaptability, and a proactive approach to problem-solving, with a swift capacity to learn and implement new skills. Committed to leveraging strengths to drive team success and contribute meaningfully to organizational growth.

Overview

4
4
years of professional experience

Work History

Production Department

IK Wholesales
10.2024 - Current
  • Self-motivated , with a strong sense of personal responsibility.
  • Collaborated with production team to facilitate smooth operations, avoiding disruptions and delays .
  • Provided administrative support such as filing paperwork, organizing meeting materials, and maintaining databases for efficient recordkeeping.
  • Reduced overage and shortage issues with fabric vendors by 60% through structured shipment tolerance policies and proactive pricing negotiations.
  • Produced short-form promotional content and product videos for seasonal lookbooks, contributing to improved wholesale interest and e-commerce visibility.

Online Business Owner

Small Luxury
03.2022 - Current
  • Boosted online sales by i mplementing effective marketing strategies and optimizing website content .
  • Expanded product offerings based on market research and customer feedback , driving revenue growth.
  • Operated sales on Smart Store, Coupang, and Ably, managing 30+ SKUs end-to-end—from product selection and photography to listing, customer service, and logistics.
  • Coordinated directly with Chinese manufacturers to source products, reduce unit costs, and create customized bundles and branded prototypes .
  • Ran a short-form marketing campaign with micro-influencers , leading to 1,478 product sales in 3 months and generating ₩18M ($13K+) in peak monthly revenue.

Marketing Operations Specialist

Kakao Corp
12.2021 - 06.2022
  • Continuously optimized service content for improved user experience and increased online conversions.
  • Wrote engaging and successful marketing, advertising, and product copy.
  • Increased weekly message CTR by 5% by customizing Talk Deal notifications for SMBs based on user behavior and product targeting.
  • Led planning and execution of integrated campaigns, boosting event sales by over 10% and increasing event frequency from 1 to 3 times a week.
  • Built a pivot-based QA system to detect product duplication, reducing daily admin review time by 40% and improving listing quality.

Sales & Marketing Assistant (short-term Internship)

Big Detail
07.2021 - 08.2021
  • Improved social media presence by creating engaging content that resonated with target audiences, driving follower growth and enhancing brand recognition.
  • Analyzed market trends and competitor data to identify new opportunities for growth within target markets.
  • Identified and sourced 100+ global B2B leads and secured two regional wholesale contracts in Southeast Asia, managing a $500 initial sample deal.
  • Participated in Hyundai Department Store pop-up events, contributing to a 47% increase in sales compared to the previous campaign.

Education

B.A. - Global Business & Technology and Communication (Double Major)

Hankuk University of Foreign Studies
Seoul, South Korea
08.2025

Skills

  • Strong time management abilities
  • Collaborative teamwork
  • Effective problem resolution
  • Strong verbal communication
  • Commitment to responsibilities

Timeline

Production Department

IK Wholesales
10.2024 - Current

Online Business Owner

Small Luxury
03.2022 - Current

Marketing Operations Specialist

Kakao Corp
12.2021 - 06.2022

Sales & Marketing Assistant (short-term Internship)

Big Detail
07.2021 - 08.2021

B.A. - Global Business & Technology and Communication (Double Major)

Hankuk University of Foreign Studies

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