Mina Salib
New York,NY
Summary
Well rounded NFT strategist with extensive experience in strategy, marketing, and operations. Seasoned expert at building and executing cohesive collection strategies. Unique ability to establish impactful partnerships with relevant talent and brands.
Overview
8
8
years of professional experience
Work History
Growth & Operations Manager
Curio NFT
Metaverse , Everywhere
06.2021 - Current
- Co-Architected NFT collections for world-renowned IPs, including Universal Music Group, LL Cool J's Rock the Bells, Topps, Serj Tankian's System of a Down, Concrete Park, and more.
- Built & managed partnerships with NFT communities such as House of Kibaa, Metakey, Knights of Degen, Royal Society of Players, Zed Run, NFT Redzone, DGen Network, Black NFT Art, CSMT Haus, & more
- Developed & executed a content strategy that has increased social following by 300%
- Built out marketing plans/strategies for 8+ NFT collections. Plans centered around collaborations with known artists & communities
- Responsible for Curio's activation and presence at NFT NYC & Art Basel. Organizing two large scale community events alongside ecosystem partners
- Became the primary source for native NFT perspective when planning collection drops. Provided the company with insight into crypto vs main-stream strategies
- Led our Twitter Spaces strategy. Bringing on and interviewing dozens of Web3 thought leaders. This strategy has led to greater brand recognition for Curio
Head of Strategy & Operations
Fleeting
Brooklyn , NY
03.2020 - 04.2021
- Led operations team day-to-day and established a culture of excellence by working with employees to help them meet their goals
- Co-created Fleeting’s Trucking Weekly video series, which served as the company’s most successful customer acquisition channel
- Developed & managed a successful driver acquisition strategy which reduced acquisition costs by 200%
Labs Manager
WeWork
Brooklyn , NY
05.2019 - 03.2020
- Managed $600,000 annual revenue program, with P&L responsibility
- Advised 35 startups on business development strategy and fundraising preparation. Companies ranged from B2B SaaS to CPG companies
- Revamped the Labs program at Dumbo and increased occupancy from 65% to a steady state of 90%
Program Director
Future Labs
NewYork , NY
10.2015 - 04.2019
- Founded/launched Catalyst for the Future Labs, a six-month pre-seed program. I sourced and evaluated 100 companies who applied for the inaugural class. 4 of 7 companies selected closed funding rounds including, LEX (led by Greycroft), Skopos Labs (led by Thomson Reuters), Koffie Labs (led by Anthemis Group), and Trash (led by Dream Machine)
- Worked directly with the MD to launch the AI Nexus Lab accelerator with ffVC; I mainly sourced and diligenced 300+ companies who applied to the program. Through 2 cohorts, we graduated 9 high growth AI startups, of which 3 were acquired
- Worked day-to-day with 20 companies on business development, sales strategy, pricing strategy, and fundraising strategies
- Companies included FindMine, Style Sage, Koffie Labs, LEX, Alpha Vertex, Bowtie (acquired), Hello Vera (acquired), BoardVitals (acquired) & more
- Developed a corporate membership model for Future Labs programming & events that netted $300,000 annually
- Partnered with TechCrunch, DoD, PwC, Amazon, Techstars, Capital One, IBM, & SVB, building Future Labs into a household name in NYC
Founder & CEO
Usspire
New York , NY
03.2014 - 01.2016
- Built a media publication dedicated to helping ambitious entrepreneurs take action towards their vision
- Readership grew 100% month over month for the first 8 months of active content generation, ultimately inspiring hundreds of entrepreneurs
- Wrote over 70 blogs and profiles for the Usspire publication, which reached 10K monthly viewers in under four months
Education
Bachelor of Science - Biology
St. John’s University, Fellows
05.2013
Certification -
Venture Deals By Kauffman Fellows Academy
Online11.2017
Skills
- Marketing Strategy
- NFT Product Strategy
- Brand Building
- Social Media Management
- Go-To-Market Strategy
- Team Leadership
- Conflict Resolution
- Thought Leadership
- Community Building
- Partnerships
Volunteer Work
Endless Frontier Labs (EFL), New York, NY | August 2018 – Present
Ambassador
- Working with NYU Stern's, Endless Frontier Labs to source and diligence early-stage deep technology startups
St. Mary & St. Anthony College Service, Queens, NY | September 2011 – Present
Head of Youth Ministry
- Oversee & coordinate youth service schedule, including, meetings, fundraisers, festivals, & retreats for over 500 – 1,000 youth
BUILD NYC, New York, NY | September 2016 – January 2020
Advisory Board Member
- Developed programming & fundraisers to support entrepreneurial students in their quest to build practical companies
Languages
Arabic
Full Professional
Timeline
Growth & Operations Manager
Curio NFT
06.2021 - Current
Head of Strategy & Operations
Fleeting
03.2020 - 04.2021
Labs Manager
WeWork
05.2019 - 03.2020
Program Director
Future Labs
10.2015 - 04.2019
Founder & CEO
Usspire
03.2014 - 01.2016
Bachelor of Science - Biology
St. John’s University, Fellows
Certification -
Venture Deals By Kauffman Fellows Academy
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