MINAAL CHAUDRY
New York,NY
Summary
Ambitious communications specialist focused on contributing to company success while learning from established professionals. Desire to take on a challenging position with long-term career potential within the beauty industry.
Overview
6
6
years of professional experience
Work History
Account Executive
SEEN Group
03.2022 - 06.2023
- Clients: Byredo, Tatcha, MAKE UP FOR EVER, Revlon, Renée Rouleau, Sunnies Face
- Proactively pitched new ideas to the client – ensuring concepts are aligned with overall business/PR objectives and strategy
- Drove new media angles and proactively created new ideas, and feature placement opportunities
- Developed and executed engaging campaign activity relevant to the clients brief and key objectives
- Lead in the management and handling of the SEEN Internship Program
- Managed product send outs and mass mailers for activations and launches
Assistant Account Executive
Paul Wilmot Communications
01.2021 - 03.2022
- Developed creative press pitches presenting product launches and brand announcements
- Obtained/scanned press clippings in timely manner to send to clients/account teams within beauty
division - Handled send-outs and mailings from office as needed
- Maintained and updated contact/media & influencer lists
- Helped maintain monthly status reports
Beauty PR + Influencer Marketing Intern
Glow Recipe
08.2020 - 12.2020
- Supported the team’s influencer focus with consistent research and identification of strategic beauty influencers to target
- Conducted outreach to select influencers and editors to announce new launches and share press information to secure coverage
- Monitored key media outlets (digital, print) and flagged relevant stories in support of strategic launches and initiative
- Assisted in creating monthly press reports for Glow Recipe Skincare
- Daily press tracking and clipping
- Fulfilled product and media requests + mass mailings of new launches
- Constantly updated and maintain media/influencer lists
Influencer Partnerships Marketing Intern
Bustle Digital Group
01.2020 - 04.2020
- Outlets: Bustle, The Zoe Report, Nylon Magazine, Elite Daily, Romper, Inverse and Mic
Research talent suggestions for branded content, articles, videos, and events on the fashion, beauty, tech, and entertainment verticals - Tracked up-and-coming & previously worked with talent and influencers within the internal database
- Updated face sheets on a monthly basis, translating copy/images
- Assisted in outreach and maintaining relationships for onboarding BDG Influencer Network talent
- Curated newsworthy stories, white papers, and industry happenings for the monthly newsletter "The Pulse"
Beauty Public Relations Intern
SEEN Group
09.2019 - 12.2019
- Clients: Revlon, Ulta Beauty, Westman Atelier, CND Nails, American Crew, Sinful Colors, Indeed Laboratories, and Aromatherapy Associates
- Managed press and influencer database
- Assisted in event planning, production and execution support
- Monitored competitor and industry news
- Creatively contributed to company brainstorms across all brands and projects
- Effectively executed creative mailers
Digital Marketing Intern
Because London Magazine
05.2019 - 06.2019
- Created engaging content for Pinterest, Facebook, and Instagram.
- Performed market analysis and researched latest trends.
- Designed and presented social media campaign ideas.
- Created partnership proposals with other Beauty/Fashion/Lifestyle brands
Fashion Public Relations Intern
Chapter 2 Agency
01.2019 - 05.2019
- Clients: Cotton Citizen, Rhude, Musika Frere, Reese Cooper, No Sesso, Pier Moss, Nike, Pull & Bear, Edwin USA, Frankie Swimwear by Rebecca
- Assisted in sample trafficking + inventory management
- Assisted in press events + showroom appointments
- Maintained VIP press coverage tracking/clipping folders
- Assisted in compilation and delivery of VIP seeding
Beauty Public Relations Intern
Foundation
09.2018 - 12.2018
- Clients: Hourglass Cosmetics, Shiseido, Rodin Olio Lusso, Origins, Flesh Cosmetics, Seed Phytonutrients, Christen Dominique Cosmetics, Em Cosmetics, Go To Skincare, Kristen Ess Hair, Eric Buterbaugh Fragrances, Half Baked Harvest, and Nature Lab Tokyo
- Maintained and updated media/influencer contact lists and databases for ease of access
- Tracked and reported on success of campaigns and public relations efforts
- Assisted with one-off influencer + press / media requests as well as mass mailers
Fashion/Beauty Editorial Intern
NYLON Magazine
08.2017 - 12.2017
- Assisted editors with final proofreading and layout
- Worked with writers to assist with story development and research
- Assisted with written stories and fact-checked submissions by reviewing sources
- Selected and prepared images for stories and articles
- Assisted in sample trafficking of all beauty/fashion samples
Education
Bachelor of Science - Advertising & Marketing Communications
Fashion Institute of Technology
New York, NY05.2021
Beauty Division -
Beauty Editor of Her Campus FIT
2020
Certificate: "Business of Beauty" Course -
Conde Naste College
09.2019
Skills
CisionPoint Database, Muckrack, Tribe, Mayvien and Fashion GPS
Timeline
Account Executive
SEEN Group
03.2022 - 06.2023
Assistant Account Executive
Paul Wilmot Communications
01.2021 - 03.2022
Beauty PR + Influencer Marketing Intern
Glow Recipe
08.2020 - 12.2020
Influencer Partnerships Marketing Intern
Bustle Digital Group
01.2020 - 04.2020
Beauty Public Relations Intern
SEEN Group
09.2019 - 12.2019
Digital Marketing Intern
Because London Magazine
05.2019 - 06.2019
Fashion Public Relations Intern
Chapter 2 Agency
01.2019 - 05.2019
Beauty Public Relations Intern
Foundation
09.2018 - 12.2018
Fashion/Beauty Editorial Intern
NYLON Magazine
08.2017 - 12.2017
Bachelor of Science - Advertising & Marketing Communications
Fashion Institute of Technology
Beauty Division -
Beauty Editor of Her Campus FIT
Certificate: "Business of Beauty" Course -
Conde Naste College
Similar Profiles
PATRIZIA HENDERSONPATRIZIA HENDERSON
DEALER PRINCIPAL at GROUP 1 AUTO / HALLMARK GROUPDEALER PRINCIPAL at GROUP 1 AUTO / HALLMARK GROUP
Drew DicksonDrew Dickson
Project Manager at Flournoy Construction Group, A Kajima USA GroupProject Manager at Flournoy Construction Group, A Kajima USA Group
Iana VovkIana Vovk
Restaurant General Manager at Glacier Restaurant Group & Foley Entertainment Group (Chalkboard, Goodnights, Arandas)Restaurant General Manager at Glacier Restaurant Group & Foley Entertainment Group (Chalkboard, Goodnights, Arandas)
Destany AttawayDestany Attaway
Actress at Central CastingActress at Central Casting
Maurice JonesMaurice Jones
Youth Summer Tag Intern at T.A.GYouth Summer Tag Intern at T.A.G