Minde Gervais
Lindstrom,Minnesota
Summary
Energetic, strategic, highly motivated business professional with 20+ years’ experience in the work force. Highly knowledgeable in fostering internal and external relationships, improving processes, marketing communication, administrative and project management. Strong analytic and strategic thinking capabilities with exceptional global communication, process improvement, and influence skills with diverse groups. Effective Marketing Communications Project Manager handling wide-ranging needs with strategic mindset and tactical expertise. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
15
15
years of professional experience
Work History
Marketing and Communications Project Manager
SPR Therapeutics
2022.01 - Current
- Collaborated with cross-functional teams to ensure seamless execution of marketing initiatives.
- Led creative brainstorming sessions that generated innovative ideas for client campaigns.
- Oversaw internal communications efforts, fostering positive work environment through transparent information sharing.
- Organized industry trade shows and conferences, showcasing company products and services to potential clients.
- Managed relationships with vendors and partners, ensuring deliverables met quality standards within budget constraints.
- Evaluated campaign performance using analytics tools, providing insights for improvement in future initiatives.
- Supported sales team with tailored collateral materials, enhancing their ability to close deals effectively.
- Managed multiple marketing projects simultaneously, ensuring timely completion and adherence to budget constraints.
- Streamlined project management processes for improved efficiency and timely delivery of projects.
- Designed concepts and layouts using Indesign and Illustrator.
- Managed consistent design theme, look and content of organization's online presence.
- Spearheaded event planning initiatives, resulting in increased brand exposure at industry conferences and trade shows.
- Liaised between internal creative teams and agencies for branding ideas, graphic designs and promotional materials.
- Tracked marketing and trade show expenses to maintain 1 million budget
- Collaborated closely with graphic designers, subject matter experts (SMEs) and technical staff to produce compliant, on-time proposals.
- Shipped samples to potential clients and kept appropriate amount of samples on hand for meetings, customer presentations and for sales team use.
- Managed vendor relationships, ensuring timely delivery of high-quality materials within budget constraints.
- Coordinated PR activities, securing coverage in prominent industry publications that bolstered company reputation and credibility.
- Strengthened brand consistency across all channels by enforcing company style guidelines in all marketing materials.
- Updated customer database and generated lists and counts for direct marketing projects.
- Worked closely with in-house design team to develop visuals for content.
- Onboarded new team members and coached personnel in marketing tasks.
- Created customized marketing materials to increase product awareness
Marketing Operation Specialist
SPR Therapeutics
2021.04 - 2022.12
- Managed Salesforce campaigns
- Managed all content through legal and compliance process
- Coordinated 50 education training for new hires and physicians
- Supported sales team with the development of targeted collateral, increasing close rates on key accounts.
- Evaluated new marketing technologies and tools, identifying opportunities for process improvement and cost savings.
- Streamlined marketing processes to increase team efficiency and overall productivity.
- Spearheaded event planning initiatives, resulting in increased brand exposure at industry conferences and trade shows.
- Liaised between internal creative teams and agencies for branding ideas, graphic designs and promotional materials.
- Tracked marketing and trade show expenses to maintain 1 million budget
- Collaborated closely with graphic designers, subject matter experts (SMEs) and technical staff to produce compliant, on-time proposals.
- Shipped samples to potential clients and kept appropriate amount of samples on hand for meetings, customer presentations and for sales team use.
- Managed vendor relationships, ensuring timely delivery of high-quality materials within budget constraints.
Marketing Communication Coordinator
3M Company
2016.09 - 2021.03
- Supported development of content for e-learning modules
- Manage marketing content uploads to celum
- Maintain division internal landing page
- Assess incoming COVID request
- Oversee team budget
- Lead international shipping process within healthcare
- Served as liaison for SAP
- Actively measure and track landing page usage
- Supported internal teams with knowledgeable communications and marketing advice, helping each meet targets while maintaining cohesive organizational strategy.
- Assisted in budget management for various marketing projects, ensuring cost-effective allocation of resources while meeting project goals successfully.
Executive Administration Assistant
3M Company
2010.02 - 2016.09
- Provided executive assistance for VP and division directors
- Coordinated events, meetings and travel plans
- Managed division budget
- Managed VP calendar, meetings, emails and events
- Streamlined, and improved business processes,
- Supervised three administrative assistants
- Utilized excellent communication skills
- Served as liaison between employees and executive management
Education
Bachelor of Arts - Business Administration - Marketing Management
St. Catherine’s University
Saint Paul, MN01.2017
Associate of Applied Science - Medical Assistant
Globe University
Saint Paul, MN12.1999
Skills
- Teamwork and Collaboration
- Effective Communication
- Project Management
- Marketing Analytics
- CRM Management
- Customer Engagement
- Developing marketing collateral
- Attention to Detail
- Multitasking
- Organizational Skills
- Adaptability and Flexibility
- Training and Development
Keyaccomplishments
- Executive Assistant, I helped guarantee that organizational goals and objectives large and small were accomplished.
- Marketing Communication Coordinator, Changed mind frame of employees of not being able to ship internationally to being able to ship internationally. Met with key stakeholders and deployed an international shipping process.
- Marketing Operations Specialist, I managed and launched an internal sales tool app that assists sales reps and clinical specialists foster case navigation and demonstrate best practices to improve the product experience.
Systems
- SAP
- Microsoft 365
- Celum
- SGS
- Adam
- Workday
- Concur
- BOX
- WordPress
- Salesforce
- Peoplesoft
- Lotus
- Google Analytics
- Learn Dash
- Airtable
Timeline
Marketing and Communications Project Manager
SPR Therapeutics
2022.01 - Current
Marketing Operation Specialist
SPR Therapeutics
2021.04 - 2022.12
Marketing Communication Coordinator
3M Company
2016.09 - 2021.03
Executive Administration Assistant
3M Company
2010.02 - 2016.09
Bachelor of Arts - Business Administration - Marketing Management
St. Catherine’s University
Associate of Applied Science - Medical Assistant
Globe University
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