Business Account Manager
Crossmark Sales and Marketing
02.2022 - Current
Hi, I’m
Mindy Falter
Lakeville,MN
Summary
Results-driven business professional with strong background in managing client and retailer relationships, and driving revenue growth. Skilled in strategic planning, negotiation, and sales forecasting. Known for fostering team collaboration and adapting to changing needs to achieve organizational goals. Valued for reliability, communication, and problem-solving abilities, as well as knowledge base in a complicated industry.
Work History
Crossmark Sales and Marketing
Business Account Manager
02.2022 - Current
Job overview
- Manage a diverse portfolio of accounts across several verticals, ensuring client satisfaction and goal attainment.
- Monitor account performance metrics, identifying areas requiring improvement or optimization; utilize Accelerator and pivot tables to analyze data.
- Improve outcomes by effectively addressing and resolving account-related issues with a complex wholesaler.
- Use expertise to guide my clients to sound decisions based on retailer, wholesaler, market and client knowledge; that would prevent foreseeable problems.
- Successfully launched hundreds of new items through UNFI and drove client sales to exponential growth, all while maintaining key relationships that are ever-changing at UNFI.
- Identify potential risks associated with client accounts, then implement mitigation strategies as needed.
- Develop new business strategies for revenue growth, leading to increased profits and market share.
Advantage Solutions
Business Development Manager – UNFI/ SuperValu
Job overview
- Manage Tyson Foods entire brand portfolio of Prepared Foods and Frozen Poultry for UNFI Central, East and SE Regions (includes 25 distinct brands which include Tyson, Ball Park, Jimmy Dean, Hillshire Farm, Wright, Barber & State Fair).
- Responsible for creating and managing plans for $116 MM in annual sales / 31.5 MM LBS with an $18 MM budget.
- Acted as an advisor and helped re-structure the Tyson business team at Advantage for improved efficiencies and better alignment for continued success.
- Successfully managed a volatile business during Covid-19. Have had to react to market conditions and supply issues every day including pricing, ad adaptations, trucking and shipment issues and very in-depth regular communications with merchandisers/ directors/ buyers and trade analysts.
- Competent in navigating comprehensive reports to aid in budgeting, forecasting, planning and selling.
- Trained a team of Customer Development Managers and Business Financial Administrators to work in the complex Meat Industry.
- Have placed over 75 new items into UNFI and its retailers.
- Developed customized solutions for Tyson based on a deep understanding of their unique pain points, delivering exceptional value and driving increased sales and impactful promo plans.
Sara Lee Foods
Business Manager – Fred Meyer and QFC
Job overview
- Won President's Club two years in a row for highest sales volume increases in the company and received honorary and financial awards.
- Evaluated current market trends and competitor strategies, guiding the development of innovative solutions to stay ahead in the industry.
- Built relationships with key decision makers at multiple accounts and internal departments to implement long term growth initiatives and facilitate negotiations.
- Managed 3 brokers in 2 different states.
- Generated annual, quarterly and monthly forecast of sales volume & promotional costs.
- Was part of team that successfully launched new Flame Crafted Ham project at all Fred Meyer stores and provided training and support for all stores.
Russell Stover and Whitman's Candies
Sales Representative – Boxed chocolates and novelties - Ind Pharmacies, Bartell Drug, Rite Aid
Job overview
- Advised accounts on seasonal and everyday orders and collaborated to created permanent displays.
- Effectively managed sales budget and increased sales in territory by 25% in first year.
- Worked on creation of specialized displays and serviced over 300 accounts.
Education
Washington State UniversityPullman, WA
BA from Business Administration – Minor in Business Management
Skills
- Multitasking / Organization
- Sales / Marketing
- Strategic Problem Solving
- Data Analysis/ Accelerator
- Business Strategy / Negotiation
- Budgeting / Forecasting
- Team Leadership / Training
- Adaptability
- Evaluation of Opportunities
- Sales Goal Achievement
- Negotiations
Training
- Advantage Digital Platform
- Tyson University
- Goal Setting
- Communications for Sales
- Negotiating Profitable Results
- Sales Workshops
- Dealing with Conflict
- Product Knowledge
Timeline
Business Development Manager – UNFI/ SuperValu
Advantage Solutions
Business Manager – Fred Meyer and QFC
Sara Lee Foods
Sales Representative – Boxed chocolates and novelties - Ind Pharmacies, Bartell Drug, Rite Aid
Russell Stover and Whitman's Candies
Washington State University
BA from Business Administration – Minor in Business Management
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