Mindy Gross
Sioux Falls,SD
Summary
Experienced and results-oriented marketing strategist with a strong analytical mindset. Demonstrated expertise in campaign planning, paid media placement, publishing, copywriting, web development, SMS and email marketing, and graphic design. Eager to learn new marketing technology and consistently deliver impactful marketing solutions that drive brand awareness and increase customer engagement.
Overview
12
12
years of professional experience
Work History
Marketing Strategist-Email and SMS/Print Publisher
AGE Media and Promotion/Self
08.2017 - Current
- Curate 8 automations for personalized customer experiences based on purchase behavior, message engagement, opt-in date and opt-in method.
- Craft weekly engaging content for multi-channel marketing and blogs.
- Monitor SMS and email campaign analytics to refine strategies that meet business goals and deliver results.
- Design on-brand assets for weekly social media and text campaigns.
- Established clear communication channels among team members to facilitate collaboration on projects with tight deadlines.
- Author technical articles with 10 product tutorials as well as stories about people and history.
- Implemented cost-saving measures while maintaining the highest level of product quality.
- Coordinated cross-functional efforts between editorial, design, production, marketing, sales departments ensuring a cohesive workflow from ideation to final product delivery.
- Mentored junior graphic design and writing interns to foster professional growth and skill development within the team.
- Formatted in Microsoft Word and PDF to prepare documents and proposals for review or final submission.
- Prepared cost proposals and business-solution packages for clients with professional layouts covering magazine circulation and audience demographics.
- Implemented data-driven tactics for effective email marketing campaigns that led to increased open rates and conversions.
- Implemented gamified strategy that boosted SMS database growth by 98.3%.
Ad Manager/ Content Coordinator
N2 Publishing
03.2014 - 08.2017
- Managed editorial calendars for two magazines.
- Coordinated with advertisers on ad design and placement.
- Collaborated with sponsors to hold events.
- Published social media content and managed sponsored posts.
- Accomplished multiple tasks within established timeframes.
Media Strategist
Lawrence & Schiller
05.2013 - 03.2014
- Negotiated favorable advertising rates for clients, securing valuable media placements within budget constraints.
- Collaborated with creative teams to develop impactful ad content that resonated with target audiences.
- Managed multiple client accounts simultaneously, ensuring timely delivery of high-quality work on all projects.
- Analyzed campaign performance data to optimize media strategies and improve overall results.
- Utilized industry tools such as Nielsen ratings to evaluate the effectiveness of various media channels for each campaign.
- Assisted in new business development efforts through researching potential clients'' industries.
- Increased brand awareness by developing and implementing strategic media plans tailored to client objectives.
- Developed strong relationships with media vendors, leveraging partnerships for exclusive opportunities and added value for clients.
- Implemented targeted digital advertising campaigns, driving traffic to client websites and increasing conversion rates.
- Coordinated with accounting teams to ensure timely invoicing and payments for all media placements.
- Developed comprehensive post-campaign reports highlighting successes achieved through various tactics included in each strategy devised during the planning stage.
Education
Bachelor of Arts - Mass Communications-Advertising
South Dakota State University
Brookings, SD05.2001
Skills
- Email platforms: Mailchimp, HubSpot, Constant Contact
- Graphic design: Canva, Adobe InDesign
- SMS: SlickText, EZ Texting, Klaviyo
- Integrations: Google Sheets webhooks, Zapier
- Microsoft Office Suite
- Google Workspace
- Google Analytics
- Technical and copywriting
Timeline
Marketing Strategist-Email and SMS/Print Publisher
AGE Media and Promotion/Self
08.2017 - Current
Ad Manager/ Content Coordinator
N2 Publishing
03.2014 - 08.2017
Media Strategist
Lawrence & Schiller
05.2013 - 03.2014
Bachelor of Arts - Mass Communications-Advertising
South Dakota State University
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