Mindy Harrison
Charlotte,NC
Summary
Forward-thinking Operations Specialist bringing 3 years of expertise in SEM and Paid Social media. Cultivates rapport with individuals to optimize project goals and output, resolve complex problems, and improve communication.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Senior Digital Advertising Campaign Specialist
Charter Communications/Spectrum Reach
03.2022 - Current
- Trained 2 junior team members in campaign strategy development and execution best practices.
- Actively troubleshoot and solve client-related concerns and issues
- Maintained up-to-date knowledge of industry trends, incorporating best practices into campaign development.
- Conducted market research to assess customer needs and preferences.
- Managed budgets and timelines, ensuring all campaigns were delivered on time and within budget constraints.
- Leveraged social media platforms to expand brand reach and generate new leads.
- Collaborated with sales teams to develop customized pitches for high-value prospects.
- Collaborated with external agencies weekly on advertising campaigns, ensuring alignment with overall marketing objectives.
- Collaborated with 5 cross-functional teams to establish successful execution of projects and campaigns.
Digital Advertising Campaign Specialist
Charter Communications/Spectrum Reach
06.2021 - 03.2022
- Develop detailed reporting to share metrics with internal stakeholders
- Creation, execution, and management of the Central US region and a list of white-glove search and social(200+) campaigns
- Led a team of Account Executives, Account Planners, Account Coordinators, and a third-party vendor to drive digital campaigns within ABM programs
- Work with Google Analytics, budgeting, and call tracking(UTM's, GA Goals, DNR Tags, billing, and optimization)
- Training sales support teams/client support on SEM and Social best practices.
- Streamlined workflow processes to enhance overall team efficiency and productivity.
- Established clear KPIs for each campaign, measuring success against defined objectives regularly.
- Monitored campaign performance, adjusting strategies as needed based on data-driven insights.
Advanced Ad Ops Specialist
Charter Communications/Spectrum Reach
09.2019 - 06.2021
- Maintained proactive communications regarding account status across multiple account stakeholders including sales and senior management
- Assisted with documenting, updating, and maintaining ad specs, trafficking, and workflow procedures for client accounts
- Working knowledge of Video Ad Serving systems such as Freewheel and video standards like VAST/VPAID
- Facilitated training for junior coordinators
- Regularly prepared campaign delivery/performance reports and other strategic analysis/research.
Education
Bachelor of Arts in Advertising -
Western Kentucky University
Bowling Green, KY05.2018
Skills
- Teamwork and Collaboration
- Google Ads
- SEM
- Google Analytics
- Project Management
- Salesforce
- Workflow Coordination
- Operations Management
- Microsoft Office Suite
- Performance reporting
- Social Media
- Customer Service
- Detail Oriented
Accomplishments
- Provided detailed reporting and optimizations for 100 key/target accounts that produced $3 Million for Q1 2024.
- 2024 Q2 Quarterly Achievement Award nomination
- 2023 Quarterly Achievement Award winner
- 2022 Q2 Quarterly Achievement Award nomination
- Developed a workflow process for the internal team that prevented the loss of several white glove clients
- Developed Social Media process training for our sales partners
- Played an integral role in the product roll-out of Social Media Advertising for Spectrum Reach.
- Developed training documents for internal teams
- Led internal culture club activities to promote mental health awareness, such as office yoga and breathwork.
Certification
Google Ads Certification
Google Analytics Certification
Timeline
Senior Digital Advertising Campaign Specialist
Charter Communications/Spectrum Reach
03.2022 - Current
Digital Advertising Campaign Specialist
Charter Communications/Spectrum Reach
06.2021 - 03.2022
Advanced Ad Ops Specialist
Charter Communications/Spectrum Reach
09.2019 - 06.2021
Bachelor of Arts in Advertising -
Western Kentucky University
Google Ads Certification
Google Analytics Certification
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