Mindy Shoup
Lake Ann
Summary
With over 15 years of experience in implementing and managing sales initiatives, top-performing Account Executive and Business Developer specializes in Key Account Management within the Foodservice and CPG industries. Excel in networking and building strong business relationships through exceptional customer service. Demonstrates authentic attitude, combined with excellent communication and interpersonal skills, to effectively connect with clients. Proven track record as an effective negotiator, structuring competitive transactions and successfully closing deals.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Field Category Leadership Manager
Conagra Brands
10.2022 - Current
- Manage regional banners for Frozen/Refrigerated categories, ~15+ Brands across 5 Customer Business Managers
- Grew TDPs by 20% on key Frozen Categories with close buyer collaboration
- Placed +50 SKUs across Semi-Annual Resets - +$4MM in annual opportunity
- Collaborate closely with Cross Functional Partners for continued success of launched items and established distribution to maintain unit market share
SR. CUSTOMER BUSINESS MANAGER - FOODSERVICE
SQUARE ROOTS URBAN GROWERS INC.
02.2022 - 10.2023
- Manage foodservice channel – Gordon Food Service, across 4 divisions covering MI, IN, OH, IL, WI, KY
- Created Go-to-Market strategy tool kit, partnering with GFS cross functional teams
- Built sales kit for turnkey use for GFS Sales Division
- Partner exclusively with GFS leadership teams across all markets to ensure sales success from the top down
Customer account lead – Snacks co
GENERAL MILLS, INC
04.2021 - 02.2022
- Manager of Key Regional Retailer, Portable Snacking focused– 12 major brands across 3 categories - $50MM book of business
- Lead the sell-in of innovation through category review partnership twice a year
- Partner with cross-functional teams in Joint Business Planning setting goals and tracking progress
- Work closely with 3 separate buying desks to bring innovative ideas for Ecommerce sales growth and digital thought leadership, while managing Joint Business Planning predetermined sales goals
- Manage annual Trade Budget and monthly volume estimate planning
Trade Planning Lead – Cereal / Portable Snacks
GENERAL MILLS, INC
04.2020 - 04.2021
- Provide analytics on budgeting, sales, trade funds, and promotion performance to key internal cross-functional teams
- Work extensively in Nielsen AOD and Regional Retailer performance tools
- Provided double digit growth in Trade efficiencies for the fiscal
- Provided key analysis that allowed for double digit distribution share wins – locking in category share leadership
category manager – Big G, Nature Valley, Yoplait, Annie’s Brand
GENERAL MILLS, INC
10.2017 - 04.2020
- Manager of regional category management team (Meijer) and category lead for Cereal/Snacks/Yogurt portfolio
- Managed Natural/Organic Channel – Annie’s Brand, spanning category initiatives across dry and frozen grocery
- Completed hands on work in Meijer POG Room in partnership with Meijer buyers
- Lead special projects for Customer on behalf of GMI – eCommerce analytics/growth drivers, distribution road maps
- Contributed and impacted share of shelf growth in Cereal and Yogurt F20
Customer Account specialist – FOODSERVICE
GENERAL MILLS, INC
12.2015 - 10.2017
- Manage and develop sales in West Michigan and Northern Indiana territory growing and expanding General Mills portfolio of products across K12, Healthcare, Commercial and Lodging segments
- Lead for large locally based regional National Account group (HPS), managing new product launches to portfolio, and managing day to day business
- Team Lead for Healthcare Segment and distributor partner for healthcare specific recipe support
- Recipe Development project lead for Gordon Foodservice Healthcare
Account Manager/Business Developer, Contract Sales
US FOODS
01.2007 - 01.2015
- Responsible for managing and prospecting a diverse book of business including acute care, senior living, schools and alternate markets totaling $8+ million and new business totaling $1 million
- Appointed as the Business Developer lead for VHA business in Michigan footprint researching void opportunities and strategizing development plan to gain incremental business
Education
GAP NEGOTIATION -
Virtual
10.2021
MASTER OF BUSINESS ADMINISTRATION - Marketing Minor
Central Michigan University
Mount Pleasant, MI01.2021
BACHELOR OF SCIENCE - Business Management, Marketing
Davenport University
Grand Rapids, MI01.1999
Skills
- Key Account Management
- Customer Service
- Client Relations
- Planogram Creation/Maintenance
- Develop Interns/Sales Development Associates
- Category Management
- GAP Negotiation
- Trade Planning
- Business Planning
- Joint Business Partnership Planning
- Business Development
- Public Speaking
- Public Speaking
- Ecommerce Sales Development
- Group Purchasing Organization Management
- Contract Management
- Proficient in Microsoft Office
- Salesforce
- SPOTFIRE
- Nielsen NIQ
- Circana
- Dunnhumby
- Microstrategy
- JDA
Awards
- Play to Win, General Mills, 2017
- Special Achievement, General Mills, 2017
- Partner Prospect Race to 1000, US Foods, 2011
- Account Manager of the Year, US Foods, 2010
Accomplishments
- Collaborated with team of five in the development of Frozen Department Reflow.
Certification
GAP Negotiation Training Certified
Timeline
Field Category Leadership Manager
Conagra Brands
10.2022 - Current
SR. CUSTOMER BUSINESS MANAGER - FOODSERVICE
SQUARE ROOTS URBAN GROWERS INC.
02.2022 - 10.2023
Customer account lead – Snacks co
GENERAL MILLS, INC
04.2021 - 02.2022
Trade Planning Lead – Cereal / Portable Snacks
GENERAL MILLS, INC
04.2020 - 04.2021
category manager – Big G, Nature Valley, Yoplait, Annie’s Brand
GENERAL MILLS, INC
10.2017 - 04.2020
Customer Account specialist – FOODSERVICE
GENERAL MILLS, INC
12.2015 - 10.2017
Account Manager/Business Developer, Contract Sales
US FOODS
01.2007 - 01.2015
GAP NEGOTIATION -
Virtual
MASTER OF BUSINESS ADMINISTRATION - Marketing Minor
Central Michigan University
BACHELOR OF SCIENCE - Business Management, Marketing
Davenport University
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