Summary
Overview
Work History
Education
Skills
Work Availability
Timeline
Hi, I’m

Mindy Weisberg

Brand Communications, Strategy and Marketing
Tampa,Florida
Price is what you pay. Value is what you get.
Warren Buffett
Mindy Weisberg

Summary

KEEPING AUDIENCES HAPPILY ENGAGED THROUGH EMOTIONAL CONNECTIONS THAT MATTER

Insightful and proven brand storyteller that builds emotional connections | Empathetic leader and interpersonal communicator of benefits-driven content that invites action | Trustworthy, reliable advocate who delivers a memorable customer experience.

Overview

16
years of professional experience

Work History

BARBRI Global
Remote

National Marketing and Brand Manager
09.2021 - 01.2023

Job overview

  • Marketed brand communications to stressed-out, overwhelmed law students, helping them understand the must-have benefits they receive from BARBRI’s bar exam preparation courses. This meant running point on marketing strategy for email, web, ad campaigns, live presentations, and infusing brand elements into product features.
  • Activated beautiful, engaging video marketing and branded content with targeted messaging chock-full of customer benefits and used in multiple sales and marketing channels
  • Created and refined enticing digital ad campaigns to support KPI goals while complementing organic marketing efforts
  • Rolled out five marketing personas for the company using research, customer interviews, online activity and sales data support. These personas were then incorporated into our communications strategy—going on the journey WITH the students instead of talking at them. The results included a 15% improvement in email click-through rate year over year.
  • Successfully cultivated relationships with Sales, Operations, UX/UI, and Learning teams to support their needs while bringing The BARBRI Way brand to life in meaningful, relevant ways

It Works! Global
Palmetto, FL

Senior Product Brand and Communications Manager
01.2018 - 09.2021

Job overview

  • Directed the market brand launch, communication strategy, and upkeep of ever-evolving product identities within a global health, beauty, and lifestyle product portfolio
  • Positioned new products with an experiential brand appeal, cultivating immediate audience connections. I brand-positioned eight of the top ten global product launches in the company's history during my tenure
  • Spearheaded brand strategy for product claims, marketing and advertising campaigns, and digital storytelling to engage customers, helping them visualize how product benefits could enhance their lives
  • Built mass-market branding on the corporate website by copywriting SEO-rich digital content, blog copy, and enticing product education that checked all regulation boxes while still delivering excitement
  • Inspired and nurtured customer brand loyalty with segmented, emotionally appealing communications. This includes a retention-based email series that resulted in a record-breaking 20% sales lift.
  • Provided detailed brand copy for product packaging, go-to-market communication, employee training, digital and social content, and internal sales collateral
  • Managed a Product Marketing team of five rockstars

Bisk
Tampa, FL

Senior Marketing Manager and Video Strategist
02.2015 - 11.2017

Job overview

  • Provided strategic marketing leadership for online certificates and degrees from top schools like Michigan State University, Villanova University, University of South Florida and University of Notre Dame
  • Supervised integrated marketing campaigns and programs on university clients' behalf. This includes overseeing budgets, securing leads, and solidifying enrollments
  • Impacted retention efforts with timely and relevant communications (video, email, social, direct mail), contributing to a 10% lift in student retention YOY
  • Incorporated impactful, right-fit messaging into all stages of sales funnel to capture and nurture leads
  • Produced brand-driven documentary and multiple award-winning client videos, resulting in high online engagement and exceeding enrollment ROI
  • Built and strengthened strategic relationships with vendors, agencies, and key internal partners while effectively managing a four-person internal account team

The Random Agency
Orlando, FL

Marketing Operations and Brand Director
06.2008 - 06.2015

Job overview

  • Championed brand positioning and integrated marketing strategy for a host of products, services, and experiences utilizing direct response and digital marketing channels
  • Forged and nurtured impactful relationships with key partners to deliver seamless operational experience including media buying agency management, call center supervision, fulfillment house support, third party web development over site, and public relations liaison
  • Liaised with clients to better understand customer needs and recommend appropriate solutions, leading to higher customer satisfaction, more efficient operations and happier clients.
  • Operated as full-time client relations manager for Disney Vacation Club account, overseeing multiple video shoots and all media management for multi-year campaign initiative that generated thousands of qualified leads from untapped marketing channels
  • Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
  • Wrote and edited scripts, digital content and marketing copy for holistic campaign integration

Sprint
Overland Park, KS

Brand Strategy Manager
02.2007 - 05.2008

Job overview

  • Designed strategic brand direction for several Sprint corporate initiatives and product launches, including external and internal communications guidelines, commercial positioning, and in-market activation strategy
  • Communicated value and positioning for large-scale corporate launches that, in turn, impacted sales strategy for direct sales, dealers, partners and marketing agencies
  • Possessed expert knowledge of competitive products and translated knowledge into business strategy.
  • Oversaw components of employee training, knowledge tool development and internal communications implementation for new products and services
  • Owned brand implementations on new projects - from product development to in-market activation to ongoing brand marketing support

Education

Eastern Illinois University
Charleston, IL

Bachelor of Arts from Mass Communications

Eastern Illinois University
Charleston, IL

Bachelor of Arts from Journalism

Marketing Week

Marketing Mini-MBA
05.2001

University Overview

Completed 36-hour online mini-MBA program covering market orientation, segmentation, targeting, integrated marketing communications, product positioning and more

Skills

Brand-Building Strategies

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Availability
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Timeline

National Marketing and Brand Manager

BARBRI Global
09.2021 - 01.2023

Senior Product Brand and Communications Manager

It Works! Global
01.2018 - 09.2021

Senior Marketing Manager and Video Strategist

Bisk
02.2015 - 11.2017

Marketing Operations and Brand Director

The Random Agency
06.2008 - 06.2015

Brand Strategy Manager

Sprint
02.2007 - 05.2008

Marketing Week

Marketing Mini-MBA
05.2001

Eastern Illinois University

Bachelor of Arts from Mass Communications

Eastern Illinois University

Bachelor of Arts from Journalism
Mindy WeisbergBrand Communications, Strategy and Marketing