MINDY L. HERRIS
Summary
Experienced Marketing Manager with over 7 years of expertise in developing and executing comprehensive marketing strategies across digital, social media, and traditional platforms. Proven track record of increasing brand awareness and driving customer engagement, leading to significant revenue growth. Skilled in market research, campaign management, and team leadership, with a strong ability to adapt to changing market trends and consumer behaviors. Adept at leveraging data-driven insights to optimize marketing efforts and deliver measurable results.
Overview
20
20
years of professional experience
Work History
Marketing Consultant
Self-Employed
Miami, FL
01.2018 - Current
- Developed partnerships with local businesses to grow brand recognition in the community.
- Generated reports on key performance indicators of ongoing campaigns and initiatives.
- Conducted market research to identify new opportunities for product development.
- Built relationships with influencers and other stakeholders in the industry.
- Ensured compliance with legal regulations pertaining to all aspects of marketing activities.
- Managed social media accounts, including developing content calendars and posting regularly.
- Spearheaded special event planning and design of conference materials, promotional items and booth setup.
Community Relations Manager
University of Miami Government & Community Relations
Coral Gables, FL
01.2008 - 01.2018
- Responsible for the development and implementation of comprehensive programs and strategies for community education, outreach, and partnership
- Principal liaison to local municipalities, community-based organizations, Chambers of Commerce, campus neighbors, businesses and external stakeholders key to the University’s strategic plan
- Coordinated and implemented all aspects of community events on and off campus including participation of senior University officials at key community forums and events
- Managed all social media, including developing and assisting with short-term communications plans during emergencies and natural disasters
- Proactively managed neighbor relations and responded to neighbor concerns and issues; engaged in events and meetings with community opinion leaders to keep informed of issues and political news that may affect the University’s interests
- Developed and implemented awareness strategies and programs to educate the community and responded to community requests regarding University programs and services
- Wrote, produced and distributed marketing pieces including a weekly e-newsletter and quarterly printed communications highlighting community interest items, campus news and events impacting the community
- Directed the ongoing development and maintenance of the Government & Community Relations website as a community resource and link to the University of Miami
- Arranged site visits, hired vendors, and secured talent for events including campus-wide Goodwill drives which collected more than 30 tons of donated goods, Jazz on the Green concert series with an average attendance of 900, community movie nights with an average attendance of 500, annual Veterans Day Tribute with an average attendance of 300 and various chamber of commerce events.
Community Relations Coordinator
University of Miami Media & Community Relations
Coral Gables, FL
01.2005 - 01.2008
- Established and maintained effective relationships with local municipalities, community-based organizations, Chambers of Commerce, campus neighbors, businesses and other stakeholders key to the University’s strategic plan
- Wrote and distributed press releases and calendar listings for University events
- Maintained the University’s Twitter and Facebook accounts including daily posts and monitoring of the University’s identity on all social networking sites
- Created and maintained a database of campus neighbors and other key community groups including community leaders and government/elected officials; coordinated mailing lists for national, regional, and local programs
- Served as essential personnel in the communications office during crisis situations/school closures
- Managed departmental accounts and expenditures to maintain a balanced budget.
Administrative Assistant
University of Miami Sports Media Relations
Coral Gables, FL
01.2004 - 01.2005
- Assisted with the preparation of publicity and press releases as well as the production and distribution of media guides, athletics programs, and media credentials; prepared, distributed and archived local and national media coverage
- Assisted with game-day media relations operations including the issuance of media credentials, press box and press conference logistics and reporting of scores and game statistics
- Maintained and updated statistics, performance records and photo files of student-athletes
- Supervised Sports Media Relations work study students
- Responsible for maintaining compliance with NCAA, Atlantic Coast Conference, institutional and departmental policies and procedures.
Education
Bachelor of Business Administration - Marketing
Florida International University
Skills
- Market Research and Analysis
- Brand Development and Positioning
- Digital Marketing and SEO
- Social Media Marketing and Management
- Content Creation and Marketing
- Email Marketing Campaigns
- Customer Relationship Management (CRM)
- Public Relations and Communications
- Sales and Lead Generation Strategies
- Budget Management and Allocation
- Project Management and Coordination
- Client Relationship Management and Consulting
Affiliations
- ChamberSOUTH, Board Chair, 01/01/2015, 12/31/2019
- ChamberSOUTH, Executive Committee Member, 01/01/2016, 12/31/2021
- ChamberSOUTH, Treasurer, 01/01/2017, 12/31/2018
- ChamberSOUTH, Board Member, 01/01/2015, Present
- ChamberSOUTH, Non-Profit Committee Chair, 01/01/2015, 12/31/2017
- Greater Miami Chamber of Commerce, Leadership Miami Executive Committee, 01/01/2009, 12/31/2017
- Coral Gables Chamber of Commerce, Non-Profit Committee Chair, 01/01/2011, 12/31/2013
- PRSA (Public Relations Society of America), Miami Chapter
Accomplishments
- ChamberSOUTH – Board Chair: 2018-2019
- Leadership Miami – Graduate Class of 2007
- University of Miami - Vice Chair, Employee Resource Group Steering Committee
Timeline
Marketing Consultant
Self-Employed
01.2018 - Current
Community Relations Manager
University of Miami Government & Community Relations
01.2008 - 01.2018
Community Relations Coordinator
University of Miami Media & Community Relations
01.2005 - 01.2008
Administrative Assistant
University of Miami Sports Media Relations
01.2004 - 01.2005
Bachelor of Business Administration - Marketing
Florida International University