Ming Xie
Murrieta,US
Summary
Data-driven digital marketing specialist with 3+ years of experience in performance analytics, campaign optimization, and dashboard development across Meta, Google SEM, Snapchat, and YouTube. Proven ability to extract insights from data, build dynamic dashboards (Domo, Tableau), and drive strategic decisions that enhance the campaign’s key metrics like CTR, conversion rates, and CPA. Holds a strong foundation in data analytics, plus 5 years of additional content marketing experience in China.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Digital Marketing Specialist
3 Enrollment Marketing Inc.
01.2022 - Current
- Interprets digital campaigns’ data by utilizing performance dashboard & analytics tools, extracts insights and showcases the performance of over 20 higher ed clients
- Develops comprehensive paid media strategies and data-driven action plan recommendations to optimize the campaign’s performance on multiple digital platforms like Google Search/SEM, Meta (Facebook & Instagram), Snapchat, and YouTube, etc
- Designs client-facing performance reports monthly, analyzing major metrics (Click-through rate, cost per action, conversion rate, etc.) and provides performance insights and strategic recommendations
- Collaborates with cross-functional remote teams (client service, project management, creative team and vendors to ensure seamless campaign execution, from the launch, refresh, reporting and closure
- Sets up the campaign, tracks the performance trend, monitors the campaign’s conversions and impact and presents the results
Digital Marketing Content Planner
Multiple companies in China: Sohu, Zhihu, etc
08.2016 - 10.2021
- Worked as a content planner for the companies’ organic content creation, including website content, PR articles, TikTok short video production, online surveys, live streaming, etc
Education
Master of Public Administration - Graduate Certificate of Public Policy
UNIVERSITY OF SOUTHERN CALIFORNIA
Los Angeles, U.S06.2016
Graduate Certificate - Data Analytics for Business Professionals
UNIVERSITY OF CHICAGO
Online, U.S09.2022
Bachelor of Arts - Communication and Journalism
Fudan University
Shanghai, China07.2014
Skills
- Tableau
- Google Ads
- Google Analytics
- Google Tag Manager
- Digital Advertising
- SEMRush
- Performance Dashboards
- SQL
- Social media marketing
- Digital marketing
Certification
Google Analytics Certificate
Google Ads Certificate
SQL Intermediate Certificate
Languages
English
Chinese (Mandarin)
Skills Certifications Languages
Tableau, Google Ads, Google Analytics, Google Tag Manager, Digital Advertising, SEMRush, Performance Dashboards, SQL (familiar), Power BI (familiar), https://public.tableau.com/app/profile/ming.xie1830, Proficient in English, Proficient in Mandarin
Timeline
Digital Marketing Specialist
3 Enrollment Marketing Inc.
01.2022 - Current
Digital Marketing Content Planner
Multiple companies in China: Sohu, Zhihu, etc
08.2016 - 10.2021
Graduate Certificate - Data Analytics for Business Professionals
UNIVERSITY OF CHICAGO
Bachelor of Arts - Communication and Journalism
Fudan University
Master of Public Administration - Graduate Certificate of Public Policy
UNIVERSITY OF SOUTHERN CALIFORNIA
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