Mingan Huang

• Key Responsibility:
• Digital project
• Goal:
• Build enterprise digital marketing model/Realize digital strategy transformation/drive business growth
• 1.Managed digital projects from initial concept through final implementation and live monitoring.
• 2.Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
• 3.Championed data-driven approach to decision-making, consistently evaluating and adjusting strategies based on insights gained.
• Content:
• 1. Customer portrait construction
• 2. Customer value scoring system
• 3. Collect customer information and analyze degree of intention, classify users into different stages of user journey.
• 4. Open front and back end system to ensure transformation of customers to business opportunities
• 5, realize marketing automation, based on customer portrait/behavior, intelligent push customized content
• 6. Take three key data of customer value, business opportunity conversion rate and transaction rate as core, investigate ROI of each promotion channel of enterprise and optimize promotion plan
• Results:
• The system was launched in 2023, and accumulated and stored 50,000 + customer data within 1 year; Output 7,000 + business opportunities; And achieve nearly 10 million sales.
• KOC/KOL & Social media Matrix
• Goal:
• To promote brand/product awareness/Get sales leads
• Content:
• 1. Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements
• 2. Cultivated a strong online community by engaging with followers, responding to comments and messages, and proactively addressing customer concerns.
• 3. Developed monthly content calendars outlining post topics, images, and captions in advance for streamlined scheduling processes.
• 4. Content review
• 5. Generated reports to support development and implementation of marketing plans.
• 6.Conducted market research and competitor analysis to inform search marketing strategies.
• 7, Optimized e-commerce campaigns through A/B testing to increase online sales.
• Results:
• Built a talent matrix from 0-1, recruited/incubated a total of 11 talents during my tenure, and successfully surpassed the popularity of brands/products over competing products.
• 2.5 times of Tik tok fans growth (natural growth); Three times the number of videos played in the year; turnover rate of Tik tok platform reached 30%
• Channel market management
• Goal:
• 1.Strengthened dealer relationships by providing prompt and efficient support for inquiries and concerns.
• 2.Formulate distributor e-commerce sales policy, deal with and punish non-compliance and infringement
• Results:
• After 2 years of governance, the dealer pricing strategy has been improved from 40% non-compliance to 100% compliance

• Responsible for the company's main brands Stanley(Stanley), DEWALT (DEWALT), Black Decker (BLACKDECKER) official social media operation (wechat public account Wechat mini program, Tiktok, Weibo):
• 1. Formulate annual communication plan and allocate publicity resources.
• 2, cooperate with e-commerce activities, online preheating, achieve outbreak, achieve growth.
• 3. Cooperate with offline activities, online preheating, recruitment and promotion; Later review and secondary promotion.
• 4. Complete content production.
• Company SCRM(Convertlab) System Management:
• 1. Collect and manage member information.
• 2. Conduct user behavior analysis and improve user labels.
• Wechat mini program project development and landing operation:
• 1. Conduct market research to confirm target users.
• 2. Planned small program function design, development and iteration plan.
• 3, develop small program online promotion plan and landing.
• Administration, reporting work:
• 1. Monthly data collection, analysis and preparation of work reports.
• 2. Internal process promotion.

Carry out brand promotion, marketing and other activities around the company's brand Yaokang Pay.
Main work content:
1. Daily operation and maintenance of new media platforms (Weibo, Zhihu, Douyin, Toutiao, Baijia, etc.)
2. Third-party media platform screening and cooperation planning
3. Planning and supporting the company's offline exhibition activities
4. Chinese-english translation
5, brand image and intellectual property rights maintenance
6. Daily administrative affairs of the department (contract signing and follow-up payment, department reimbursement, department reserve fund, etc.)

1. Fluent oral and written English, English will be the main working language.
2. Operate official wechat:
Write about company events, announcements and industry developments.
Instant reply to customer messages, answer customer questions, explore customer potential needs, deal with customer complaints and real-time follow-up, update, feedback.
3. Run the official website
Check the official website product name, price, picture, content.
Communicate with Business Department and Purchasing Department to develop the content of official website activities and write the documents.
Contact customers by email or phone, confirm customer information, address, payment method, pick-up method, transfer to logistics and follow up order status.
4. Select suppliers
Quarterly integration of wechat, official website, sales information. Analyze product sales, product quality error rate, customer preference, communicate with purchasing department and select suppliers
5. Take care of sales during the peak season.

1. Fluent oral and written English, English will be the working language.
2. Explore potential enterprise customers and collect company information. Summarize and transfer the business team and cooperate with the business team to further explore the procurement needs of corporate customers
Seek, answer questions and provide solutions.
3. Connect with enterprise customers, introduce the business services, technical support and preferential policies that Apple can provide for large, medium, small and micro enterprises. Guide customer thinking
The possibility of applying Apple technology to their business.
4. It is also necessary to serve individual customers, discover their needs, and then provide inspiring solutions, including providing advice, selling, and even setting up their new products
Product.
5. Perform other duties, such as maintaining visual displays or assisting team members

1. Implemented and promoted entertainment performances in the park, and made performance reports regularly.
2. Make sure the venue, props, music, costumes and actors are all in place.
3. Deal with all unexpected situations from tourists and actors.
4. Collect feedback from visitors, actors and colleagues in other departments. Summarize and report the information to help improve the performance process, mode, content, etc.
5. Understand and maintain the brand image of Disney Friends.