Mingshu Yang

• Assisted in establishing the Carmind office in the Jebel Ali Free Zone, managing bureaucratic processes such as obtaining trading licenses and work visas.
• Collaborated with team members and government authorities in Dubai to resolve logistical challenges and streamline company setup.
• Identified the need for bilingual employees fluent in Chinese and Arabic, focusing recruitment efforts on Chinese-to-Arabic translators rather than bilingual salespeople.
• Successfully shifted hiring strategy, resulting in over 50 qualified candidates and ensuring effective communication between Chinese management and Arabic-speaking clients.
• Led the recruitment process for Carmind's Dubai office, successfully hiring 7 bilingual employees fluent in both Chinese and Arabic.
• I learned the importance of strategic thinking and adapting approaches to overcome recruitment challenges.

• Developed content strategies to market NEVs across various online platforms.

• Produced 50 short video episodes for TikTok and other social media platforms to boost brand awareness and engagement.

• Managed the entire creative process from conceptualizing to filming and editing.

• Showcased NEVs in an engaging and informative way, optimized for audience impact.

• Built and launched a Shopify site to expand digital presence and enhance the sales process for Carmind.

• Strengthened market visibility and increased digital footprint by integrating Shopify and short-form video content.

• Led client outreach and market expansion initiatives for Carmind in Dubai and Jordan.
• Negotiated and secured a 500-unit deal with New Auto, overcoming initial challenges by understanding client needs beyond inventory.
• Developed and delivered a value-driven presentation focusing on our 20 years of import experience and exclusive inventory access.
• Introduced a tiered pricing system to ensure competitive advantage for large buyers.
• Facilitated government communications, recruited local staff, and translated for clients.
• Contributed to exploring the European market, addressing challenges in Poland due to low NEV acceptance and protectionist policies.
• Conducted direct outreach to Colombian car importers and distributors to identify opportunities for NEV exports in the Bogota market.
• Analyzed local market trends, focusing on demand for environmentally friendly vehicles and barriers to entry for Chinese-made EVs.
• Engaged in negotiations with potential distributors, overcoming trade and policy challenges in the region.
• Adapted Carmind's sales approach to fit the specific consumer preferences and regulatory environment in Colombia.
• Worked to establish partnerships and enhance brand awareness through targeted presentations and client engagement.