Mingzhe (Rafeal) Xie
Jersey City,New Jersey
Summary
With a Master's in Marketing and extensive experience as a Product Manager, I excel at adapting to dynamic market changes and optimizing user interactions. Fluent in Mandarin, Cantonese, English, Basic Japanese, and Spanish, I drive innovative product solutions and cross-functional collaboration.
Overview
4
4
years of professional experience
Work History
Product Manager
CICC
Shenzhen, China
11.2022 - 03.2024
- Revamped 'Dashboard' module to enhance daily task management, tracking and financial product search for investment advisers. Redesigned user interface and functionality, resulting in 30% improvement in task handling efficiency.
- Redesigned the service records module, streamlining processes and enhancing activity logging accuracy by 25%, while also providing managers with better oversight.
- Engineered the Next Best Action (NBA) engine to capture customer leads, generate recommended actions, and enhance advisers' comprehension of customer situations. Integrated advanced data analytics to predict customer behavior and suggest optimal next steps, resulting in a 20% increase in actionable leads. Provided personalized recommendations for advisers, aiding them in building stronger client relationships and improving service delivery.
Product Manager
Shenzhen FUTU Network Technology co., LTD
Shenzhen, China
02.2020 - 06.2022
- Developed a multi-language service from scratch, creating a back-end system to manage text displays across mobile, desktop, and web platforms. Implemented new processes for feature development, enabling Futu to expand its user base and improve localization. This initiative led to a 30% increase in user satisfaction and improve developers' efficiency.
- Optimized Futu’s Account System by revamping the onboarding process in collaboration with the marketing team. Conducted in-depth user interviews and launched new sign-up flows, boosting sign-up rates by 19% in the US and 25% in AU. Developed a process to prompt users to bind personal information based on behavior, increasing the binding rate from 61% to 80%.
- Improved new user retention by optimizing the onboarding process. New users now select their investing experience and preferences, directing them to customized landing pages. This enhancement increased the 7-day retention rate from 20% to 26%.
- Optimized the app’s sharing function by launching 'picture translation' and 'picture editing' features, enhancing user convenience. Expanded sharing options by adding Line, Telegram, DingDing, and other channels, tailored to different markets, improving information sharing among users.
Education
Master of Science - Integrated Marketing & Data Analyzation
New York University
05.2019
Bachelor of Arts - Economics
Fordham University
05.2017
Skills
- Product Marketing Alignment
- Product performance metrics
- Data-driven decision-making
- Feature Prioritization
- A and B Testing
- Product Metrics Tracking
Timeline
Product Manager
CICC
11.2022 - 03.2024
Product Manager
Shenzhen FUTU Network Technology co., LTD
02.2020 - 06.2022
Master of Science - Integrated Marketing & Data Analyzation
New York University
Bachelor of Arts - Economics
Fordham University
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