Summary
Overview
Work History
Education
Skills
Timeline
Generic

Minh-Dan Tran

SVP - Head Of Brand - Special Projects
New York

Summary

Result-oriented general manager with Omni channel and consumer centric approach. Recognized flair for strategic thinking and creative approach in supporting business development demonstrated through a 20 year management, financial, marketing and sales career in key luxury and professional brands at L'Oréal. Proven success driving growth in challenging markets through implementations of key projects supported by strong execution and communication skills. Proven leadership skills in building top-performing teams by providing ongoing mentoring.

Overview

26
26
years of professional experience
3
3
Languages

Work History

SENIOR VICE PRESIDENT – HEAD OF BRAND

VICHY LABORATOIRES, DERMABLEND
5 2022 - Current
  • Head of business unit for United States: accountable for management of sales, marketing, digital, merchandizing and P&L
  • Member of Division executive committee
  • Responsible for brand image, portfolio, turnover and profitability
  • Define brand strategy and priorities to drive market shares and growth
  • Lead, define, implement and monitor distribution strategy while building strong relationships with the trade
  • Lead marketing mix strategies, partnership with agencies and adaptation of communication
  • Steer the collection and analysis of consumer and market insights
  • Manage all budgets (sales forecast; price strategy, gross margin, marketing and commercial)
  • Liaise with international teams
  • Mobilize Logistic, IT and Corporate departments to develop a broader business strategy
  • Define clear messages to present to international management and accompany the teams in the preparation of meetings
  • Recruit, build, develop and manage teams, ensuring knowledge transfer and change management.

GENERAL MANAGER

YVES SAINT LAURENT BEAUTY, KIEHL’S SINCE 1851, URBAN DECAY, IT COSMECTICS, CONSUMER PRODUCT DIVISION, ACTIVE COSMETIC DIVISION, PROFESSIONAL PRODUCT DIVISION, L'ORÉAL TRAVEL RETAIL AMERICAS
10.2018 - 04.2022
  • Redefined structure and business models to expand footprint
  • Developed American traveler conquest plan and strategy
  • Engineer digital roadmap
  • Established 3 year plan development and expansion
  • Launch of DE&I initiative.

GENERAL MANAGER

URBAN DECAY & SHU UEMUERA NORTH AMERICA, L'ORÉAL CANADA
01.2018 - 09.2018
  • Successful in-country transition and launch of Urban Decay
  • Over delivered sales objectives and profit for last 3 years going from #8 to #3 brand in Make Up
  • Achieved #1 brand position at Sephora for Urban Decay for last 2 years
  • Successful launch of urbandecay.ca
  • Identification, execution and roll out of free standing store opportunities.

Brand Director, Marketing Director, Group Market

L'ORÉAL CANADA
04.2004 - 12.2017
  • Successful in-country transition and launch of Urban Decay
  • Over delivered sales objectives and profit for last 3 years going from #8 to #3 brand in Make Up
  • Achieved #1 brand position at Sephora for Urban Decay for last 2 years
  • Successful launch of urbandecay.ca
  • Identification, execution and roll out of free standing store opportunities.

GROUP MANAGER

L'ORÉAL PROFESIONNEL & PUREOLOGY, L'ORÉAL CANADA
12.2007 - 12.2009
  • Launched social media integration
  • Develop marketing plan by product line and by region
  • Ensure merchandising and brand image in the salons
  • Work with sales and education to establish development plan
  • Management of media and public relations
  • Oversee the marketing team with 7 people and support proactively in achieving the objectives to ensure effectiveness.

GROUP MARKETING MANAGER

KIEHL’S, L'ORÉAL CANADA
11.2004 - 11.2007
  • Develop marketing plan and strategy of the brand (product launches, promotions, events)
  • Ensure brand image and merchandising for 4 retail stores and 6 department stores
  • Develop and monitor operating budget / Determine selling prices and margins
  • Follow on all Legal aspects of product development
  • Train and supervise a product manager.

Finance Manager - Finance Analyst

L'ORÉAL CANADA
01.1998 - 12.2004
  • KIEHL’S, LANCÔME, HELENA RUBINSTEIN. BIOTHERM, DESIGNER FRAGRANCES
  • launched first free standing Kiehl’s store in Canada
  • Conducted benchmark study of US and Canadian financial models
  • Contributed in the analysis of break-even points for start-up brands
  • Created and implemented an application to monitor shared salaries and beauty advisors productivity.

Education

Certified Management Professional Program (CMA) -

Bachelor of Business Administration, Management Accounting - undefined

HEC Montréal

École Supérieur de Commerce, Audit-Contrôle -

Amiens
France

Skills

Brand development

Team building & management

Strategic planning

Commercial planning & negotiations

Risk taking & opportunity seeking

P&L management & optimization

E-Commerce management

Marketing & digital strategies

Timeline

GENERAL MANAGER

YVES SAINT LAURENT BEAUTY, KIEHL’S SINCE 1851, URBAN DECAY, IT COSMECTICS, CONSUMER PRODUCT DIVISION, ACTIVE COSMETIC DIVISION, PROFESSIONAL PRODUCT DIVISION, L'ORÉAL TRAVEL RETAIL AMERICAS
10.2018 - 04.2022

GENERAL MANAGER

URBAN DECAY & SHU UEMUERA NORTH AMERICA, L'ORÉAL CANADA
01.2018 - 09.2018

GROUP MANAGER

L'ORÉAL PROFESIONNEL & PUREOLOGY, L'ORÉAL CANADA
12.2007 - 12.2009

GROUP MARKETING MANAGER

KIEHL’S, L'ORÉAL CANADA
11.2004 - 11.2007

Brand Director, Marketing Director, Group Market

L'ORÉAL CANADA
04.2004 - 12.2017

Finance Manager - Finance Analyst

L'ORÉAL CANADA
01.1998 - 12.2004

SENIOR VICE PRESIDENT – HEAD OF BRAND

VICHY LABORATOIRES, DERMABLEND
5 2022 - Current

Certified Management Professional Program (CMA) -

Bachelor of Business Administration, Management Accounting - undefined

HEC Montréal

École Supérieur de Commerce, Audit-Contrôle -

Amiens

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Minh-Dan TranSVP - Head Of Brand - Special Projects