MINH VAN

Revenue Growth Management

• Developed and executed key workstreams aligned with Global RGM strategies and roadmap to enhance revenue growth for PVM Vietnam by focusing on Price Pack Architecture (PPA), price elasticity assessment, product portfolio efficacy, and channel profitability.
• Synthesized market pricing structure and identified strategic pricing scenarios and relevant pack roles through Nielsen and internal data.
• Identified white space for new product development and channel profitability improvement opportunities through RGM analysis tool on Power BI.
• Embedded RGM levers in working processes by closely working with diverse teams such as sales, marketing, finance, and supply chain to drive sustainable sales, share, and profit growth.

Trade Marketing

• Implemented strategic trade plan oversight and budget control for diverse commercial channels, maximizing investments and enhancing profitability.
• Developed promotion guidelines and conducted regular deep dive reviews to evaluate promotional effectiveness by accounts.
• Optimized assortment and fulfilled unmet market needs by analyzing market trends with competition performance. Accelerated prioritized SKU list according to channels and regions.
• Assisted in the implementation of an upgraded S&OP process in conjunction with external consultant to enhance cross-functional collaboration, better accurate forecast and long-term business planning.
• Drove initiatives to enhance physical availability and visibility of company products in the market, as well as impactful in-store activation campaigns.
• Maximized distribution opportunities through collaboration with sales and marketing team to launch new channel initiatives, which were evaluated using a distribution scorecard.

• Managed Trade Marketing and Customer Activation strategies and deployment across On Premise and Off Premise channels, effectively adhering to annual budget.
• Developed and executed strategies for promotions, activations, merchandising, and portfolio management in assigned channels while enhancing shopper experience through joint marketing programs with Customers.
• Partnered with sales and marketing teams to successfully meet sales business goals, increase market share, and optimize return on investment.
• Developed incentive and recognition mechanics for sales team to maximize their efforts and achieve optimal business returns.

• Managed strategic planning and category development for three nutrition divisions, overseeing a $300 million business.
• Managed trade programs to safeguard dominant market position in the fiercely competitive milk industry. Simultaneously pursued market expansion for new lines of ready-to-drink milk and nutrition liquid products.
• Achieved company profit and margin percentage targets by effectively planning trade budgets annually.
• Collaborated with sales and marketing team on programs and projects to drive double digit growth in pediatric market share and continuous increase in overall company share by 2013 end.
• Continuously driving distribution expansion into new channels such as pharmacies.

• Develop annual market plans and coordinate with store development team to determine annual unit and gross profit/sales growth.
• Managed and improved assortment, oversaw spaceman and category management, and provided coaching to the sales team at stores.
• Built and maintained relationships with vendors to optimize trade agreements.
• Oversaw the planning and execution of events, thematic promotions, and capitalized on supplier assistance to cultivate an exceptional store image in accordance with the company's strategic goals.

• Worked alongside the Modern Trade Director in negotiating Trading Terms with assigned account.
• Developed a comprehensive and strategic multi-category business plan encompassing Home Care, Personal Care, and Foods to surpass sales targets and enhance market share in key categories.
• Managed category assortment and implemented action plans for various categories.
• Managed budget in alignment with investment strategy, while optimizing profitability through strategic planning.
• Strengthened customer relationships to maximize commitment and support.