Minor Alpizar

Results-driven marketing operations leader with 10+ years of experience in cloud marketing, partner enablement, and data-driven strategies. Proven expertise in multi-million-dollar budget management, marketing automation, and cross-functional collaboration. Skilled in HubSpot, Salesforce, Tableau, and strategic fund allocation to maximize marketing ROI and partner engagement.

• Optimized a $2M Annual Marketing Budget – Strategically restructured VMware's marketing fund allocation across LATAM, boosting software adoption by 14-20% and ensuring efficient partner funding distribution.
• Launched the VMware Partner Concierge Program – Developed an innovative solution for high-revenue partners with execution challenges, enabling them to leverage pre-built marketing campaigns through agencies, maximizing budget utilization and demand generation.
• Drove a 30% Revenue Growth in 6 Months – Led digital transformation initiatives at Dell Partner Network, using marketing automation, multi-channel campaigns, and CRM insights to enhance partner engagement and revenue performance.
• Executed a Full Brand Transformation at Nortec – Revamped the company’s digital presence, website, and messaging strategy, resulting in a significant increase in inbound leads, industry recognition, and sustained revenue growth through SEO, SEM, and paid media.
• Strengthened Market Position through QBRs & Industry Partnerships – Regularly collaborated with top executives, aggregators, and sales leaders to align marketing initiatives with business growth strategies, ensuring seamless execution and cross-functional synergy.