Product Leader with 15+ years of experience architecting and scaling high-impact B2B/B2C products across Fintech, AdTech, Gaming, and Robotics. Proven track record of bridging the gap between technical complexity (AI/ML, Microservices) and commercial strategy. Expert in bootstrapping 0-to-1 ventures and steering large-scale digital transformations for Fortune 500 companies (EA, Vestas, ABB). Deep expertise in Generative AI, Data Analytics and Platform ecosystems.
Overview
17
17
years of professional experience
Work History
Founder & Head of Product
Moneyvize.com
06.2024 - Current
Built a GenAI-powered Fintech SaaS from concept to commercialization, focusing on financial literacy.
0-to-1 Product Strategy: Conceptualized and launched a B2C SaaS platform, achieving 1,000+ Daily Active Users (DAU) within 12 months via rapid MVP iteration and product-led growth (PLG) mechanics.
AI-First Product Strategy: Built an AI-powered financial analysis experience that unifies thousands of fragmented data sources into intuitive, interactive financial dashboards- helping investors reach insights faster and cutting research time by 80%, without ads, paywalls or noise.
Organic Growth Engine: Achieved $0 CAC (Customer Acquisition Cost) by engineering viral loops and community-driven content strategies, establishing a sustainable unit economic model without external funding.
Full-Cycle Operations: Managed the entire PDLC, P&L and vendor negotiations, demonstrating the ability to execute with lean resources while maintaining 99.9% platform uptime.
Lead Product Manager (Data & AI Platforms)
Numeris
Toronto, Canada
10.2022 - 06.2024
Spearheaded the VAM (Video Audience Measurement) platform, modernizing Canada's media measurement ecosystem.
Revenue & Market Share Growth: Led the 0-1 build of the VAM Instar Platform, an AI-driven analytics suite processing petabytes of cross-platform data. This innovation unlocked new revenue streams, contributing to a 25% revenue increase and a 30% expansion in market share by enabling advertisers to target audiences across linear TV and streaming.
AI Product Architecture: Directed a cross-functional team (Data Science, ML Engineering, UX) to integrate OpenAI APIs, launching 'AI Agent' dashboards. This reduced time-to-insight for media buyers from days to seconds, driving a 3x increase in platform engagement.
Agile Transformation: Championed the adoption of Scrum@Scale across multiple data pods. Facilitated Executive MetaScrums to align C-suite OKRs with engineering execution, improving release predictability by 50% for quarterly deliverables.
Customer Advocacy: Instituted a 'Voice of Customer' program that directly influenced the roadmap, resulting in a 20% uplift in Net Promoter Score (NPS) from key broadcast partners.
Sr. Product Manager (Core Experience & AI)
Realtor.com
Vancouver, Canada
08.2022 - 10.2022
Led core conversion features for one of North America's largest real estate marketplaces.
Conversion Rate Optimization: Owned the roadmap for 'RealEstimate' and image intelligence features. Deployed AI-driven property valuation tools that increased lead generation conversion rates by 15% across high-traffic landing pages.
Critical Integration Recovery: Diagnosed and fixed a critical integration failure with Matterport (3D Tours) affecting 1 million+ listings. The fix restored virtual tour availability, protecting an estimated $5M+ in potential lead revenue and restoring trust with broker partners.
User Experience: Launched high-fidelity image carousels and visual search filters, resulting in a 10% increase in time-on-site and deeper user engagement per session.
Sr. Product Manager (Data Platforms)
Electronic Arts (EA Sports)
Vancouver, Canada
08.2019 - 02.2021
Led the Player Analytics Platform for FIFA and NHL franchises, serving millions of concurrent users.
Platform ROI & Efficiency: Architected an internal Player Analytics Platform used by worldwide studios. The platform reduced manual data analysis time by 50% and improved decision-making efficiency by 35%, resulting in estimated annual operational savings of $2M+.
Revenue Intelligence: Developed telemetry features to analyze 'Ultimate Team' microtransaction behaviors. Insights from this data fueled live-service strategies that contributed to double-digit year-over-year growth in digital net bookings.
Feature Innovation: Collaborated with game design teams to implement 'Dynamic Weather' and 'Realistic Physics' based on player sentiment data, directly correlating to a steady retention rate during the critical post-launch window.
Data Governance: Established GDPR/CCPA compliant data pipelines for game telemetry, ensuring zero privacy breaches while processing billions of daily events.
Sr. Program Manager (IoT & Renewables)
Vestas
09.2014 - 07.2019
Led digital strategy for Scipher, an IoT energy analytics platform for the world's largest wind turbine maker.
Legacy Modernization: Partnered with Engineering to decompose a monolithic on-premise system into a cloud-native microservices architecture. This migration increased system scalability by 100%, enabling real-time monitoring of gigawatts of energy assets.
Product Launch: Orchestrated the global launch of the Scipher suite, integrating financial and meteorological data. This product became a key differentiator in Vestas' service contracts, helping customers increase Annual Energy Production (AEP) by 1-2%.
Ecosystem Integration: Built a library of API connectors that reduced customer onboarding time from weeks to days, significantly accelerating time-to-value for enterprise energy clients.
Sr. Business Analyst / Program Manager
ABB
Mumbai, India
03.2009 - 08.2014
Digital Transformation: Managed the Robotics & Data Analytics Software Suite. Delivered predictive maintenance applications that improved client operational performance by 20% and reduced unplanned downtime.
Strategic Partnerships: Negotiated long-term hardware and software contracts, securing key vendor relationships that reduced BOM (Bill of Materials) costs by 15%.
Director of Product Management; Head of Product at Digital Innovation Group, Providence Health CareDirector of Product Management; Head of Product at Digital Innovation Group, Providence Health Care