Summary
Work History
Education
Skills
Internships
Timeline
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Miracle Ellison

Dallas,Texas

Summary

Dynamic and results-driven individual with a strong foundation in marketing operations, project workflows, and cross-functional collaboration. Proven expertise in managing end-to-end marketing initiatives, aligning processes with business objectives, and delivering impactful campaigns on time and within budget constraints. Skilled in optimizing project lifecycles and leveraging tools such as Microsoft Office Suite and Adobe Creative Suite for seamless execution.

Work History

MARKETING COORDINATOR

SUNHOLDINGS


  • Established, initiated, and optimized market development strategies based on company targets, product specifications, market data, and budget factors.
  • Spearheaded integrated marketing campaigns, ensuring timely project completion and alignment with strategic objectives.
  • Streamlined budget management processes, leading to an annual cost reduction of $225k by reallocating resources.
  • Collaborated with cross-functional teams to enhance operational efficiencies, resulting in a 15% improvement in project turnaround times.
  • Implemented successful A/B tests & or multivariate tests that resulted in a 4% increase in specialized sales; Utilized data insights to drive process improvements and enhance campaign performance.
  • Collaborated with external agencies on advertising campaigns, ensuring alignment with overall marketing objectives.
  • Assisted in the creation of a monthly internal newsletter to keep employees informed about company news and updates.
  • Successfully assisted in partnership project launches with illustrious brands such as; The Cowboys, Indiana University, The Rangers, The Oklahoma City Thunder, Good Burger 2 Movie

SOCIAL MEDIA COORDINATOR

ULTIMATE CONFETTI
  • Strengthened brand identity & engagement by 35% with consistent messaging, tone, and visual elements across all posts.
  • Developed visually appealing marketing materials using Adobe Creative Suite, ensuring brand consistency and enhancing overall brand perception.
  • Maintained updated knowledge of entertainment industry trends, competitor offerings, and market demands to inform strategic decisions about future venue event's.
  • Oversaw social media campaign execution and performance tracking, optimizing engagement and brand consistency.
  • Analyzed campaign performance data to refine marketing strategies, leading to better targeting and engagement.


SOCIAL MEDIA CUSTOMER SERVICE REPRESENTATIVE

SOLO STOVE
  • Demonstrated strong communication skills in resolving product and consumer complaints, maintaining quality control policies and procedures to enhance customer satisfaction.
  • Successfully managed critical inter-departmental escalations to boost customer retention rates.
  • Managed cross-departmental customer escalations and implemented solutions that improved retention rates.
  • Applied effective conflict resolution skills to handle high-stress situations and maintain a strong brand reputation.

Education

MBA - Marketing

Western Governors University
12-2024

Bachelor of Science - Marketing

University of North Texas
12.2021

Skills

  • Strategic Event Planning
  • Database Management
  • Interdepartmental collaboration
  • Market Analysis
  • Public and Media Relations
  • Budgeting and Allocation
  • Programmatic Advertising
  • Project Management
  • Copywriting
  • Multi & Omni Channel Marketing
  • Technical Software: RTI, Chip Monkey, Meta Business Suite, HootSuite, Adobecloud, Excel (pivot tables)

Internships

She Is The Music | Mentee

• Participated in workshops related to tour management to gain knowledge.

• Contributed to mock-up;email campaigns, tour coordination, and venue management.

D Magazine | Events Intern

• Researched vendors and locations.

• Facilitated efficient communication between various departments.

• Managed inventory of event supplies,

ensuring timely replenishment when

required.

• Participated in post-event evaluations,

providing valuable feedback for future improvements.

Stream Music Tv | Production Intern

• Collaborated with head producers to ensure talent felt comfortable and informed about the show's content.

• Actively participate in regular meetings with team members to discuss production schedules and coordinate tasks effectively


Timeline

MARKETING COORDINATOR

SUNHOLDINGS

SOCIAL MEDIA COORDINATOR

ULTIMATE CONFETTI

SOCIAL MEDIA CUSTOMER SERVICE REPRESENTATIVE

SOLO STOVE

MBA - Marketing

Western Governors University

Bachelor of Science - Marketing

University of North Texas

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Miracle Ellison