Mirana Beckford
Orlando,FL
Summary
Results driven sales enablement professional with expertise in optimizing co brand sales strategies, delivering impactful training programs, and leveraging data analytics to drive performance improvements. Skilled in aligning sales initiatives with brand standards, enhancing guest engagement, and ensuring compliance across multiple locations. Adept at forecasting, scheduling, and managing incentive programs to maximize operational efficiency and team productivity. Known for building collaborative relationships with stakeholders, and providing hands on support to achieve business objectives.
Overview
8
8
years of professional experience
Work History
Sales Enablement Director
FNBO
Orlando , florida
09.2024 - Current
- Optimized sales performance by monitoring initiatives and campaigns, leveraging data-driven insights to refine strategies.
- Analyzed performance trends and delivered actionable recommendations, including just-in-time training solutions for leadership and sales teams.
- Aligned property sales strategies with Universal Parks’ commitment to exceptional guest experiences, ensuring customer-centric outcomes.
- Improved sales processes and product offerings through continuous feedback loops with customers and frontline sales teams.
- Maintained compliance and guest satisfaction by reviewing complaint data trends, alerting stakeholders, and driving resolution strategies.
- Delivered training programs addressing compliance, sales enablement opportunities, and operational improvements across multiple locations.
- Executed scheduling and staffing strategies to meet business needs, ensuring operational efficiency, and resource optimization.
- Monitored compliance procedures across all locations, ensuring adherence to policies and regulatory standards.
- Managed incentive programs by maintaining calculation files, and providing accurate reporting to internal teams.
- Forecasted resource needs for Universal Express Passes by analyzing park attendance and scheduling hours to optimize allocation.
- Accelerated new hire performance by designing and delivering comprehensive onboarding programs that reduced ramp-up time.
Counter Sales operation Manager and Trainer
Avis Budget Group
Orlando, Florida
12.2021 - 06.2023
- Created a new tracking system process to monitor customers with digital rental agreements to ensure contracts match vehicles.
- Managed and monitored the productivity of all operational activities and 350 personnel.
- Created and implemented strategies aimed at increasing customer engagement through online application usage.
- Ensure staff are properly trained, motivated, and coached on each product offered, as well as on sales and operations processes.
- Created backup SOPs to address system outages for the counter sales team and garage customer service teams.
- Properly managed rental vehicle fleet logistics for maximum revenue generation, and regularly updated location pricing to meet competition.
- Developed a talented leadership team through a streamlined onboarding process aimed at a short ramp-up.
Sales operation director
Live Buzz Interactive
Orlando, FL
07.2017 - 03.2022
- Created and implemented a company-wide sales training and incentives program. Designed a rigorous sales training program and presentation materials to increase sales revenue and shorten ramp-up.
- Managed all phases of the recruitment and onboarding process. Refined onboarding program to shorten employee ramp-up.
- Identified and assessed future and current training needs through performance analysis. Conducted monthly and yearly performance evaluations of the team to assess training standards and revenue generation.
- Consistently exceeded sales goals and increased sales volume by 37% compared to the prior year, while maintaining employee turnover below 15%.
Education
Bachelor of Science - Human Resource Management
Southern New Hampshire University
Hooksett, NH06-2023
Skills
- Sales enablement and strategy - driving co-brand sales initiatives and optimizing campaign effectiveness
- Data analysis and reporting - leveraging performance metrics and trends analysis for informed decision-making
- Training and development - designing and delivering onboarding and compliance training programs
- Compliance and risk management - ensuring adherence to regulatory standards and operational policies
- Stakeholder collaboration - partnering with internal teams and external partners to achieve business objectives
- Scheduling and resource planning, forecasting volumes, and managing staffing for operational efficiencies
- Customer experience optimization: implementing initiatives to enhance engagement and satisfaction
- Incentive program management involves overseeing the calculation and reporting for performance-based rewards
Languages
French
Professional
Timeline
Sales Enablement Director
FNBO
09.2024 - Current
Counter Sales operation Manager and Trainer
Avis Budget Group
12.2021 - 06.2023
Sales operation director
Live Buzz Interactive
07.2017 - 03.2022
Bachelor of Science - Human Resource Management
Southern New Hampshire University