MIRANDA KIPSHIDZE
Brand manager
New York,NY
Summary
A goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares, and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision, and campaign enhancement. Prepared to bring 5+ years of progressive experience and take on a challenging position with the opportunity to make a lasting impact on company and customer success.
Overview
6
6
years of professional experience
Work History
Assistant Brand Manager
Superior Marketing
New York, NY
11.2021 - Current
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
- Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
- Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
Assistant Brand Manager
ILVE USA
New York, NY
11.2021 - Current
- Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Increased customer engagement through social media.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Set clearly defined goals to drive customer retention, brand awareness and website or social media traffic.
- Analyzed and reported social media and online marketing campaign results.
Social Media Strategist
Scavolini S.p.a
New York, NY
07.2022 - Current
- Increased customer engagement through social media.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Managed team of 5 to generate original content and moderate online community members.
- Created videos and managed YouTube channels to strengthen the company's reputation.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
Assistant Press Showroom Manager
Christian Dior Couture
PARIS, FRANCE
01.2021 - 07.2021
- Provided prompt, courteous service to every individual entering the showroom.
- Generated personal sales to meet or exceed established sales goals.
- Supervised inventory and placed orders to replenish low-running supplies.
- Kept showroom expenses appropriate and reasonable to drive operational efficiency.
- Trained and guided team members to maintain high productivity and performance metrics.
- Drafted invoices for completed work.
Junior Brand Manager
GK DANCE ACADEMY LONDON
LONDON, UNITED KINGDOM
06.2018 - 06.2020
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Monitored online advertising and social media campaigns to assess the success of different strategies.
- Developed innovative marketing campaigns based on key objectives.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Continually maintained and improved the company's reputation and positive image in markets served.
- Directed marketing projects through conceptual planning, schedule management, and final implementation.
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
- Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
- Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
Manager - Digital Marketing
AFFINESSANCE PARIS
PARIS, FRANCE
07.2019 - 12.2019
- Created social media content with consistent content and tone.
- Increased customer engagement through social media.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Successfully launched offline and online consumer targeting and marketing strategy.
- Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Administered marketing calendar and posted new content to coincide with new product and service releases.
- Discussed SEO needs and optimized strategies for short- and long-term campaigns.
- Utilized techniques such as cold calling, networking and prospecting to develop new leads.
Assistant Showroom Manager
BOON PARIS
PARIS, FRANCE
03.2018 - 02.2019
- Provided prompt, courteous service to every individual entering the showroom.
- Managed purchasing, sales, marketing, and customer account operations efficiently.
- Directed management meetings to enhance collaboration and maintain culture based on trust and group problem-solving.
- Supervised the creation of exciting merchandise displays to catch the attention of store customers.
- Boosted team member productivity by enhancing performance monitoring and instituting motivational approaches.
- Drafted invoices for completed work.
- Generated personal sales to meet or exceed established sales goals.
- Supervised inventory and placed orders to replenish low-running supplies.
- Kept showroom expenses appropriate and reasonable to drive operational efficiency.
Education
MBA - FASHION INDUSTRIES AND LUXURY PRODUCTS
MOD'ART INTERNATIONAL
PARIS FRANCE12.2020
MBA - FASHION INDUSTRIES AND LUXURY GOODS
PERPIGNAN UNIVERSITY
PERPIGNAN, FRANCE2020
Master of Arts - INTERNATIONAL LUXURY MARKETING
EIML
PARIS FRANCE08.2019
Bachelor of Arts - TURKISH TRANSLATION AND INTERPRETATION
HACETTEPE UNIVERSITY
ANKARA TURKEY06.2015
Skills
- Profiling User Intent
- Sponsorship Program Implementation
- SEO Strategies
- Adobe Creative Suite
- Visitor Behavior Tracking
- Campaign Management
- Social Media Engagement
- Photography and Videography
- Social Media Best Practices
- Digital Media
- Social Media Monitoring
- Social Media Platforms
- Content Creation
- Facebook, Instagram, LinkedIn
- Developing Targeted Leads
- Facebook Development
Languages
English
Native or Bilingual
French
Native or Bilingual
Turkish
Native or Bilingual
Georgian
Native or Bilingual
Timeline
Social Media Strategist
Scavolini S.p.a
07.2022 - Current
Assistant Brand Manager
Superior Marketing
11.2021 - Current
Assistant Brand Manager
ILVE USA
11.2021 - Current
Assistant Press Showroom Manager
Christian Dior Couture
01.2021 - 07.2021
Manager - Digital Marketing
AFFINESSANCE PARIS
07.2019 - 12.2019
Junior Brand Manager
GK DANCE ACADEMY LONDON
06.2018 - 06.2020
Assistant Showroom Manager
BOON PARIS
03.2018 - 02.2019
MBA - FASHION INDUSTRIES AND LUXURY PRODUCTS
MOD'ART INTERNATIONAL
MBA - FASHION INDUSTRIES AND LUXURY GOODS
PERPIGNAN UNIVERSITY
Master of Arts - INTERNATIONAL LUXURY MARKETING
EIML
Bachelor of Arts - TURKISH TRANSLATION AND INTERPRETATION
HACETTEPE UNIVERSITY
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