MIRANDA NIFFEN

Resourceful and results-oriented professional with a diverse background in sales and corrections, now pivoting into marketing with a focus on data-driven strategy and meaningful customer engagement. My experience in sales honed my ability to understand customer needs, build relationships, and influence decision-making—all essential skills for crafting compelling marketing campaigns and driving brand growth. As a correctional officer, I developed strong problem-solving skills, clear communication under pressure, and the discipline to manage complex situations—qualities that translate well to marketing project management and cross-functional collaboration.

Proficient in digital tools and platforms including Microsoft Office Suite, CRM systems, and data reporting software. Quick to learn new marketing technologies (such as email platforms, social media scheduling tools, and analytics dashboards), and eager to apply both creative and analytical thinking to campaign planning, audience segmentation, and content strategy. Skilled at interpreting data to inform strategy and optimize performance.

Driven to combine people-first communication with digital precision to deliver authentic marketing experiences that resonate and deliver measurable results.

As a single mother, I am deeply motivated to build a stable, successful future for myself and my child. My journey has taught me resilience, time management, and the value of hard work. Balancing parenthood with personal and professional growth has fueled my determination to overcome challenges, stay focused, and pursue every opportunity with purpose and dedication. I bring that same drive and commitment into everything I do, always striving to set a strong example and create lasting progress.