Miranda Ruvalcaba
Brownsville,Texas
Summary
Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Talent Development Business Partner
City Of Brownsville
Brownsville, TX
03.2021 - Current
- Facilitated leadership training to develop new leaders from within, drive change, and effectively oversee special projects.
- Cultivated relationships with key stakeholders to increase collaboration across departments.
- Developed comprehensive training programs for new employees' onboarding processes.
- Conducted annual training and development needs assignments.
- Created training and development programs and objectives for over 1k employees.
- Obtained and /or developed effective training materials utilizing a variety of media such as LinkedIn to promote the Organizational Culture
- Trained and coached managers, supervisors, and others involved in employee development efforts.
- Plans, organizes, facilitates and orders supplies for employee development and training events.
- Develops and maintains organizational communications such as bulletin boards and newsletters to ensure employees have knowledge of training and development events and resources.
- Conducts follow-up studies of all completed training to evaluate and measure results.
- Exemplifies the desired culture and philosophies of the organization.
- Works effectively as a team member with the HRBP or other members of management and the HR staff.
- Partnered with HR team members to manage recruitment efforts in order to hire qualified personnel.
- Researched industry trends in order to develop innovative solutions that would enable the company's growth.
- Facilitated communication between cross-functional teams throughout the organization.
- Interfaced between internal teams to facilitate communications and optimize collaborations for key initiatives.
- Created detailed reports highlighting areas of success as well as potential improvements within the organization.
- Organized and participated at Employee events events such as graduations, retreats, conferences and workshops to increase awareness.
- Provided leadership, insight and mentoring to newly hired employees about Organizational Culture.
Marketing Director
Chick-fil-A Brownsville
Brownsville, Texas
02.2020 - 12.2020
- Overseeing and developing marketing campaigns
- Creating and presenting ideas and strategies to increase sales
- Managing campaigns on social media
- Organizing in-store and outside events
- Maintaining restaurant websites and any other social media platforms
- Social Media video editor
- Social Media Graphic Designer
- Weekly employee Newsletter
- Handling guests' complaints and Hospitality
- Store decorator
- Internal marketing to motivate employees with incentives, raffles, and activities inside the restaurant during COVID-19.
Digital Marketing Specialist
Varco Franchise, LLC
Brownsville, Texas
03.2018 - 02.2020
- Manage 32 Social Media platforms, Facebook, Instagram, Twitter, and LinkedIn
- Create content for social media in three different brands- Tropical Smoothie Cafe, Russo's New York Pizzeria, and Venture X
- Coordination of Events from 5ks to concerts, festivals, fairs, and expos
- Store visits and audits to make sure service, presentation, customer service, marketing promotions, and employee image were on point
- Third-Party delivery services to all stores by making sure tablets were working properly and menu prices were correct as well
- Social media training to all managers and supervisors about how to create content on Instagram and Facebook
- Order or create promotional items for stores in case managers needed some
- Check marketing budget every month depending on monthly sales
- Contest reviews analysis
- Grassroots in all the RGV stores
- Coordinate events and activities inside the store
- Community events to support the community.
Bystander Peer Educator
UTRGV, Department of Student Rights and Responsibilities
Brownsville, Texas
05.2017 - 02.2018
- Training students to spread awareness so, individuals can be able to recognize, respond, and act to a situation of risk
- Tabling events to educate, motivate, and empower students at UTRGV
- Provide students fair notice of conduct considered unacceptable at UTRGV
- Execution, promotion, and advertisement of school events to provide knowledge about our department to students
- Teach other departments to spread honesty, integrity, and mutual respect in all interactions and relations between coworkers.
Student Assistant
UTRGV, College of Education
Brownsville, Texas
06.2016 - 12.2016
- Answered phones and transferred to the appropriate staff member
- Greeted public and students and directed them to the correct staff member
- Prepared outgoing mail for distribution
- Printed, scanned, and copied documents
- Manage and organize general accounting for department funds.
Sales Specialist
Dillards, BCBG Stores
Brownsville, Texas
10.2015 - 01.2016
- Produced positive results in sales by focusing on customer service and profitability
- Managed and controlled sales at the cash register
- Unpacked and organized the clothes by section and area
- Created a friendly environment for the customer by making them feel comfortable.
Education
MBA - Business Administration Marketing Concentration
UTRGV
Brownsville, TX12-2022
Bachelor's of Business Administration in Marketing and Management -
UTRGV
12.2018
Skills
- Possess excellent communication and inter-personal skills
- Tolerant and flexible, adjust to different situations
- Work well under pressure as part of a team
- Self-motivated, initiative, maintains a high level of energy
- Social media marketing conference in San Diego California
- Photography training by Michelle photography
- Wine tasting training - General information
Languages
- English 100%
- Spanish 100%
References
AVAILABLE UPON REQUEST
Volunteer Experience
- Service Learning Project at Verti Insurance - Spring 2017
- Sombrero Fest - Volunteer Spring 2017
- Marketing Service Learning Project, Mr. Taco - Fall 2016
- International Student Organization - Member 2016 - 2017
- Sea Turtle Inc. - Volunteer 2015
- Sabal Palm - Volunteer 2015
- Proyecto Juan Diego Volunteer - 2015
- Ebony Lake Nursing Home Volunteer - 2015
- Retail Marketing Service Learning Project Provider, Taqueria Lilia, MARK 3360: Retailing project for Taqueria Lilia - Fall 2017
Accomplishments
- Ragan Communications CSR & Diversity Award - Training Category "Leading with Purpose Program"
Certification
- Train the Trainer for Leading with Purpose Program -UTRGV
- Job Instruction - TEEX
- Lean Principles - TEEX
Languages
Spanish
Native/ Bilingual
English
Professional
References
References available upon request.
Timeline
Talent Development Business Partner
City Of Brownsville
03.2021 - Current
Marketing Director
Chick-fil-A Brownsville
02.2020 - 12.2020
Digital Marketing Specialist
Varco Franchise, LLC
03.2018 - 02.2020
Bystander Peer Educator
UTRGV, Department of Student Rights and Responsibilities
05.2017 - 02.2018
Student Assistant
UTRGV, College of Education
06.2016 - 12.2016
Sales Specialist
Dillards, BCBG Stores
10.2015 - 01.2016
MBA - Business Administration Marketing Concentration
UTRGV
Bachelor's of Business Administration in Marketing and Management -
UTRGV
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