Miranda (Steidler) Nelson
Marketing Professional
San Diego,CA
Summary
Purpose-driven marketing leader with 7+ years of experience cultivating long-term, impactful relationships and crafting strategic narratives that drive engagement, loyalty, and growth. A strong communicator with a keen eye for brand storytelling, audience insights, and performance metrics. Proven ability to develop and execute strategic marketing plans, identify growth opportunities, and deliver tailored solutions that elevate brand visibility and advance organizational goals. Passionate about using marketing as a force for good and inspired by opportunities to connect people with purpose-driven missions.
Overview
7
7
years of professional experience
Work History
Strategic Account Manager
Amazon
2022.10 - Current
- Manage a $150MM portfolio of enterprise web, mobile app, and streaming TV publishers, driving ad revenue growth through strategic monetization initiatives.
- Build and nurture c-suite client relationships, provide strategic consultation on ad monetization best practices and product testing.
- Develop and execute go-to-market strategies in collaboration with product teams, enhancing adoption and engagement.
- Lead cross-functional initiatives, including the quarterly business reviews process, for global account management.
- Analyze data and performance metrics to identify growth opportunities and drive incremental revenue.
Account Manager
Havas Edge
2021.01 - 2022.09
- Consulted with C-level executives to identify business goals and recommend services that drive client KPIs and business growth.
- Developed and implemented omni-channel marketing strategy across CTV, Linear TV, Audio/Radio, and Digital, managed annual budgets up to $50MM, tracked actuals against spend and growth targets.
- Liaisoned with DSP, publisher, and station partners to secure ad space, execute media campaigns, and deliver against client KPI and growth goals.
Account Executive
Havas Edge
2019.09 - 2020.12
- Led client calls and delivered engaging presentations to build client relationships and provide key learnings and recommendations.
- Planned effective media schedules using historical data, syndicated research tools, target demographic info, and competitive data.
- Developed and presented company wide OTT/CTV training.
- Identified and communicated client needs, goals, and expectations to internal and external stakeholders.
Account Coordinator
Havas Edge
2018.06 - 2019.09
- Plan effective media schedules using historical data, syndicated research tools, target demographic info, and competitive data.
- Identify, document, and communicate client needs, goals, and expectations to internal and external. parties involved.
- Create reports in Excel, PowerPoint, and PowerBI; provide daily and weekly reporting updates to clients as needed.
Education
Study Abroad Program - Marketing
Universitá Commerciale Luigi Bocconi
2017.01 - 2017.05
Bachelor of Science - Business Administration, Marketing
San Diego State University
2014.08 - 2018.05
Skills
Customer relationship building
Go-to-market plans
Narrative development
Cross-functional team management
Product and solution marketing
Public Speaking & Communication
Data Analysis
Microsoft Powerpoint
Microsoft Excel
Demand Side Platform (DSP)
Leadership & Involvements
- Subject Matter Expert - Deals, North America Lead (Amazon)
- Subject Matter Expert - Publisher Business Reviews, Internal Resources (Amazon)
- Edge Women in Business Founding Member, Leadership Advisory Team, Growth Mentorship Program (Havas Edge)
Timeline
Strategic Account Manager
Amazon
2022.10 - Current
Account Manager
Havas Edge
2021.01 - 2022.09
Account Executive
Havas Edge
2019.09 - 2020.12
Account Coordinator
Havas Edge
2018.06 - 2019.09
Study Abroad Program - Marketing
Universitá Commerciale Luigi Bocconi
2017.01 - 2017.05
Bachelor of Science - Business Administration, Marketing
San Diego State University
2014.08 - 2018.05