Mirela DoValle

As a passionate freelance makeup artist and skilled esthetician, I bring a unique blend of creativity and expertise to enhance natural beauty. With 25+ years of experience, I have honed my skills in makeup application, skincare treatments, and personalized consultations. Additionally, my proficiency extends to recommending and selling professional-grade products tailored to individual needs. This multifaceted approach allows me to provide comprehensive beauty solutions that empower my clients to look and feel their best.Recruit, hire, train, and develop beauty advisors and other counter managers on ways to sell, merchandise, execute events, increase and achieve sales goals

• Maintain a clientele and following up consistently for referrals, promotional events and new product launches
• Managed various cosmetics counters in stores throughout New England.
• Retailer experience: Ulta Beauty, Sephora, Filene's, Macy's, Neiman Marcus, Inglot Cosmetics, Victorias's Secret, Destiny Salon & Spa (owned)
• Brand experience: Estée Lauder, MAC Cosmetics, Bobbi Brown, Inglot, Inglot, Lê Metier de Beaute, Philosophy, Various Hair Brands
• Positons held: Makeup Artist, Esthetician, Counter Manager, Business Manager, Account Coordinator, Store Manager, Trainer
• Hand selected to launch first in the country pilot program open sell system for the Estée Lauder brand in 2002
• Participant of the Estée Lauder Beauty Advisory Board for 2 years
• Winner of Best of the Best for Estée Lauder 2003

As a Sales Representative specializing in Residential Repaint at Sherwin-Williams, I played a pivotal role in driving revenue growth by promoting and selling the extensive range of high-quality paint and coating products tailored for residential applications. As a dynamic individual with excellent communication and negotiation skills, a strong understanding of the residential repaint market, and the ability to build and maintain relationships with customers, I excelled with my "think out of the box" mentality.

• Analysis and Strategy Development:
  - Conducted thorough market research to identify opportunities and trends in the residential repaint sector.
  - Developed and implemented sales strategies to effectively penetrate and grow market share.
• Customer Relationship Management:
  - Established and nurtured relationships with existing and potential painting contractors, which also included customers, homeowners, and property managers.
  - Provided exceptional customer service and support, addressing inquiries and concerns promptly and professionally.
• Product Knowledge and Consultative Selling:
  - Possessed in-depth knowledge of Sherwin-Williams residential repaint product lines, features, and benefits.
  - Offered expert advice and product recommendations to customers based on their specific needs and preferences.
• Sales Presentations and Demonstrations: - Conducted product presentations and demonstrations to showcase the advantages of Sherwin-Williams products. - Articulated product features, benefits, and application techniques clearly and persuasively.
• Quotation and Proposal Generation: - Prepared accurate and competitive price quotations and proposals for contractors and residential repaint projects. - Collaborated with internal teams to ensure timely delivery and fulfillment of customer orders.
• Sales Reporting and Forecasting:
  - Maintained accurate and up-to-date records of sales activities, leads, and customer interactions in the company's CRM system.
  - Provided regular sales reports and forecasts to management, highlighting key performance metrics.
• Training and Support:
  - Provided training and product knowledge sessions to contractors, customers and internal stakeholders as needed.
  - Offered technical support and troubleshooting assistance for product-related inquiries.
• Stay Informed on Industry Trends:
  - Keep abreast of industry trends, competitor activities, and emerging technologies in residential repaint products.
  - Used this knowledge to adapt and refine sales strategies and tactics.
  

Sales Executive specializing in software solutions for contractors, responsible for driving revenue by identifying, prospecting, and closing deals with contractors seeking cutting-edge software tools to optimize their operations. Work-from-home position that required self-motivation, excellent communication skills, and a strong understanding of the construction industry.

• Prospecting and Lead Generation:
  - Identified and qualified potential leads through market research, industry events, referrals, and outbound calls/emails.
  - Conducted product demonstrations and presentations to showcase the software's features and benefits.
• Client Relationship Management:
  - Built and maintained strong, long-lasting client relationships through regular communication and understanding of their unique needs.
  - Provided timely responses to client inquiries and concerns, ensuring high levels of customer satisfaction.
• Sales Process Management:
  - Managed the entire sales process from lead generation to deal closure.
  - Developed and executed sales strategies tailored to individual client requirements.
• Product Knowledge and Expertise:
  - Stayed up-to-date with the latest features and updates of the software products.
  - Translated technical details into benefits that resonate with potential clients.
• Market Research and Analysis:
  - Stayed informed about industry trends, competitor offerings, and emerging technologies in the construction and contractor software space.
  

As the owner of a painting contractor business, I was responsible for overseeing all aspects of the operation. While I do not directly engage in painting activities, I excel in administrative functions, marketing initiatives, sales endeavors, and relationship building. My comprehensive approach ensured the seamless functioning of the business, contributing to its growth and success.

• Administrative Management
  - Efficiently handled day-to-day administrative tasks, including bookkeeping, scheduling, and project coordination.
  - Developed and implemented streamlined processes to enhance operational efficiency.
  - Managed financial transactions, invoices, and payroll activities.
• Marketing Strategy
  - Formulated and executed comprehensive marketing plans to enhance brand visibility and attract a diverse clientele.
  - Conducted market research to identify trends and opportunities for business expansion.
  - Utilized digital marketing platforms and traditional advertising channels to reach target audiences effectively.
• Sales and Business Development
  - Lead all sales efforts, from prospecting and lead generation to contract negotiation and closing.
  - Fostered strong client relationships through effective communication and exceptional customer service.
  - Continuously explored new business opportunities and partnerships to drive revenue growth.
• Relationship Building and Networking
  - Cultivated and maintained strong relationships with clients, suppliers, subcontractors, and industry peers.
  - Attended industry events, trade shows, and networking functions to establish a robust professional network.
  - Leveraged relationships to drive referrals and enhance business reputation.
• State Project Bidding
  - Successfully bid and secured state projects by adhering to regulatory requirements and demonstrating a deep understanding of project specifications.
  - Managed the bidding process, including proposal preparation, compliance with state guidelines, and negotiations.

Led a dynamic sales team to achieve and surpass monthly, quarterly, and annual sales targets, consistently exceeding goals by an average of 10%.

• Developed and executed strategic sales plans in alignment with Toyota's corporate objectives, resulting in a 10% increase in revenue year over year.
• Conducted regular market analysis to identify trends and opportunities, providing actionable insights to optimize sales strategies and product offerings.
• Cultivated and maintained strong relationships with key clients, ensuring high levels of customer satisfaction and fostering long-term loyalty.
• Implemented innovative training programs, resulting in improvements in sales team performance and a reduction in employee turnover by 50%
• Collaborated closely with cross-functional teams including marketing, finance, and operations to streamline processes and enhance overall business efficiency.
• Played a pivotal role in product launches and promotional campaigns, resulting in a 30% boost in brand visibility and customer acquisition.
• Oversaw inventory management and demand forecasting to ensure optimal stock levels, minimizing excess inventory costs while meeting customer demands.

• Oversaw financial activities and strategies for a Toyota Automotive division.
• Managed financial planning, budgeting, forecasting, and reporting processes.
• Collaborated with cross-functional teams including sales, operations, and corporate finance.
• Analyzed financial data, identify trends, and provide insights for decision-making.
• Monitored compliance with regulatory and internal policies.
• Played a key role in strategic initiatives like cost optimization, investment evaluations, and risk management.
• Possessed strong analytical, leadership, and communication skills.

Accessory Sales Manager, responsible for overseeing the sales of automotive accessories for a team of 25 sales associates, including but not limited to, aftermarket parts, customization options, and add-on features.

• Collaborated with the sales team, sales managers, and finance managers to identify customer needs and recommend appropriate accessories.
• Monitored inventory, tracked sales performance, and developed strategies to increase accessory revenue.
• Skilled in customer relationship management and inventory management.
• Adept at leading a team and developing effective sales strategies.
• Increased accessory sales by 75% within 3 months through targeted marketing campaigns and effective product displays. Ranked #2 in sales for the Northeast for Toyota
• Led a team of 25 sales associates, providing training and guidance to optimize performance.

600 HOUR MASSACHUSETTS PROGRAM ADDITIONAL CURRICULUM

• History of skincare and the use of cosmetics
• Cosmetic chemistry ingredients and product knowledge
• Massage techniques & mask therapy in facial treatments
• Skin treatments without the use of machines and skin treatment with the use of machines
• Superfluous hair removal
• Makeup techniques
• Application of makeup and sales product knowledge
• Business management
• Psychology and human relations
• Electricity and aesthetics equipment
• Depilation and waxing; eyebrow
• Anatomy & Physiology
• Diseases and disorders of the skin
• Sterilization, sanitation, and bacteriology
• Management, laws, communication & ethics
• Clinical practice, record keeping, and treatment procedures
• Testing and evaluation
• Laws and regulations
• Cleansing the skin and client preparation
• Electricity, machines and other apparatus