Mirella Cameran
New York
Summary
Strategic and creative communications professional with extensive experience in healthcare, digital innovation, and high-impact brand storytelling. Proven ability to drive visibility through earned media, develop compelling pitch and messaging materials, manage digital content and websites, and lead high-profile events and thought leadership initiatives. Expertise in patient engagement, public health campaigns, and cross-functional collaboration with clinicians, researchers, and executives. Energetic project leader with a deep understanding of health tech, access equity, and narrative design.
Overview
29
29
years of professional experience
Work History
Vice President, Communications
Stony Brook Southampton Hospital
01.2018 - 01.2023
- Directed public relations and communications strategy during the COVID-19 pandemic and Mpox outbreak, partnering with CDC, DOH, and regional media
- Led outreach and telehealth promotion for satellite emergency department in rural areas
- Designed bilingual marketing campaigns for Breast Center in collaboration with advocacy groups
- Established Women’s Council and launched equity-focused communications to address gender bias in care
- Created a 5-year data-driven marketing plan:
- - Increased positive media coverage by 72%
- - Grew digital marketing revenue by 35%
- - Increased event attendance and engagement by 50%
Founder & Chief Communications Officer
The Cameran Consultancy
01.2006 - 01.2018
- Built a healthcare-focused agency producing award-winning campaigns for pharmaceutical and institutional clients
- Led media strategy for digital health launches, including Apple + Ochsner partnership and the Oi (Ochsner Innovation) App Bar
- Developed content for high-stakes clinical trial campaigns (e.g
- Apixaban/Eliquis, ticagrelor/Brilinta, rosuvastatin/Crestor)
- Managed SecondsCount.org public health campaign for SCAI and peer/consumer-facing cardiovascular awareness
- Produced executive messaging and direct-to-patient communications for Medtronic, Janssen, and Pfizer
Managing Director / Founding Partner
The Red Consultancy (UK & US)
01.1994 - 01.2006
- Launched Amazon.co.uk with Jeff Bezos; led consumer PR for the retail platform's European debut
- Directed multi-channel campaigns for Johnson & Johnson, British Telecom, Unilever, Audi, Diageo, and others
- Built Red USA in New York, securing major healthcare and consumer accounts and achieving profitability in year one
Education
Bachelor’s Degree - English Literature With French & Italian
University of Kent, UK
United Kingdom Diploma - Digital Marketing & AI
Columbia Business School
New York, NY07-2025
Skills
- HubSpot
- Google Analytics
- WordPress
- Mailchimp
- Canva
- Asana
- Cision
- Adobe Creative Suite (basic)
- Microsoft Office Suite
- Slack
- Social media strategy
- Crisis management
- Marketing analytics
- Internal communications
- Creative thinking
- Active listening
Timeline
Vice President, Communications
Stony Brook Southampton Hospital
01.2018 - 01.2023
Founder & Chief Communications Officer
The Cameran Consultancy
01.2006 - 01.2018
Managing Director / Founding Partner
The Red Consultancy (UK & US)
01.1994 - 01.2006
Bachelor’s Degree - English Literature With French & Italian
University of Kent, UK
Diploma - Digital Marketing & AI
Columbia Business School
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