Miriam Carlyle
Summary
Results-driven Sales Manager offering 10+ years of hands-on experience maintaining relationships with clients and customers. Expertise includes creating brand awareness, analyzing data and and implementing projects to positively impact organizational goals. Proficient in identifying challenging areas and achieving corrective measures. Recognized by executive management as a dependable leader that contributes as a team player, coach and develop colleagues and interface with professionals on all levels.
Overview
8
8
years of professional experience
Work History
Director of Sales
Petalfast
12.2022 - Current
- Built out and managed a new state for Petalfast including sales and field marketing teams to represent a local portfolio of brands.
- Managed cross department communication and implemented best practices.
- Managed the onboarding of all new team members.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Established pricing strategies to maintain competitive pricing and maximize profits.
- Managed positive relationships between the Sales Team, Field Marketing Team, and our brand partners.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Prepared sales presentations for clients showing success and credibility of products.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
Director of Sales
Petalfast
06.2022 - 12.2022
- Managed team of sales representatives, providing guidance, coaching and support.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Established pricing strategies to maintain competitive pricing and maximize profits.
- Worked closely with product teams to understand customer needs and requirements.
- Collaborated with marketing teams to help sales campaigns reach target audiences.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Launched Petalfast into a new State. (MA)
Key Account Manager
Petalfast
Jun2021 - 06.2022
- Managed key enterprise account with responsibility for sales, contracts, negotiations and reporting.
- Cultivated client loyalty through consistent quality, productivity, exemplary service and proactive management.
- Facilitated penetration of key accounts via strategic planning.
- Achieved client loyalty through quality, productivity, service and proactive management.
- Provided information about new and existing promotions to retailers.
- Maintained positive working relationships with retailers and representatives.
- Increased product sales through targeted marketing campaigns.
- Liaised between clients and management to provide client feedback and resolve inquiries.
- Mentored new employees on customer service and organizing strategies to maximize performance, productivity and team success.
Territory Manager
Kiva Sales and Services
Jun2019 - Jun2021
- Developed relationships with prospects to expand sales territory.
- Managed customer accounts to attain sales goals and distribution targets.
- Managed a portfolio of 14 brands
- Trained team members in the launch of new programs such as Encompass and Outreach.
- Liaised with sales manager to develop market analysis, strategy and promotional pricing.
- Developed solid connections with customers to promote products.
- Expanded business, developed revenue and managed market gains.
- Completed customer orders and collected payments to keep accounts current.
- Interpreted marketing data to develop sales techniques.
- Conducted cold calls to offer services to potential customers.
- Collaborated with sales administrator to maintain regional budgets.
- Researched and analyzed data and reports to identify trends and optimal sales strategies.
- Expanded territory by successfully cold-calling retail leadership and negotiating profitable contracts.
- Trained staff members on effective sales techniques, customer service strategies and techniques boosting individual and group goal attainment.
- Grew territory by 2X in a year while regularly exceeding sales goals.
Territory Manager - Sales and Service
Lagunitas Brewing Company
09.2015 - 06.2019
- Developed relationships with prospects to expand sales territory.
- Managed customer accounts to attain sales goals and distribution targets.
- Assessed client needs and suggested product solutions.
- Liaised with sales manager to develop market analysis, strategy and promotional pricing.
- Managed 3 Distributors in CA.
- Built out sales goals and incentives for each one.
- Coordinated and executed large beer festivals as well as music festival sponsorships for this brand.
- Expanded business, developed revenue and managed market gains.
- Analyzed statistics to identify sales potential and inventory requirements.
- Implemented sales techniques to grow territory.
- Collaborated with sales administrator to maintain regional budgets.
- Conducted cold calls to offer services to potential customers.
- Reset store displays for special events and seasonal merchandise changes.
- Contributed positively to the culture and mission of the company.
- Recruited, hired and trained new hires to optimize profitability.
Skills
- Revenue generation
- Client Relationship Management
- Sales Training and Leadership
- Vendor Management
- Sales Forecasting and Strategy Development
- Channel Development
- Team member motivation
- Business development
- Sales software proficiency
- Cross-functional collaboration
- New Hire Onboarding
Timeline
Director of Sales
Petalfast
12.2022 - Current
Director of Sales
Petalfast
06.2022 - 12.2022
Territory Manager - Sales and Service
Lagunitas Brewing Company
09.2015 - 06.2019
Key Account Manager
Petalfast
Jun2021 - 06.2022
Territory Manager
Kiva Sales and Services
Jun2019 - Jun2021
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