MIRIAM CELESTE BLACK

OWNER / FOUNDER — SKIN BY MIRIAM BE.
Entrepreneur | Product Developer | Brand & Creative Director | Operations

Founded and independently built Skin by Miriam Be. from concept to customer delivery, overseeing the complete lifecycle of the brand, products, marketing, e-commerce, and daily operations.

• Created and developed original skincare and body-care products, including product concepts, formulations, product positioning, names, scents, and customer experience.
• Built the brand identity, visual direction, messaging, and overall customer-facing presence.
• Designed product packaging concepts, including bottles, jars, labels, and product presentation.
• Created and managed the company website and e-commerce experience.
• Served as the face and voice of the brand, developing the brand personality and communicating directly with customers.
• Created promotional concepts, marketing campaigns, flyers, social media content, product photography concepts, and video content.
• Developed product descriptions, educational content, promotional messaging, and sales campaigns.
• Managed product launches, pricing, promotions, merchandising, and sales strategies.
• Established and managed business operations from product creation through order fulfillment and customer delivery.
• Managed inventory, packaging, shipping processes, customer communication, and order fulfillment.
• Created the customer experience around the brand, from the first visual impression to product use and post-purchase engagement.
• Built the brand through direct-to-consumer sales, social media marketing, word-of-mouth, customer testimonials, and experiential marketing.
• Continuously developed new products, collections, concepts, and revenue opportunities based on customer feedback and market trends.

Key Areas: Product Development • Brand Strategy • Creative Direction • Packaging • E-Commerce • Marketing • Content Creation • Social Media • Sales • Customer Experience • Operations • Order Fulfillment • Entrepreneurship

• Personal Lines Underwriters
• Conducts, (designs and develops) training classes and programs designed to build moderate to high level technical skills within a discipline
• Designs and develops technical training classes and programs, this includes classroom, workshops, e-learning opportunities within a region or discipline
• May assist in the design, development, and implementation of broader curriculum or seminars as a subject matter expert for projects across regions or disciplines
• Schedules training courses and enrolls associates
• Provide on-going evaluation of existing and planned training programs by providing analysis, validation and impact against outlined objectives
• Conduct portfolio management audits for several regions
• Ability to drive behavioral changes in the way the organization and employees think
• Provide customer-focused training in a manner that improves the decision-making of participants

• Implement Lunch and Learn program-Public Speaking 2009
• QuikR Website Liaison for South Central Region 2009
• Trainer for ACB agents-Created Training Curriculum 2010
• Member of AWARE(African-American Women Active and Ready to Exceed)

• Responsible for servicing and growing a 54 million dollar book of business
• Ability to balance underwriting and sales to develop profit with long term premium growth
• Accept, decline and modify offerings of personal lines risks submitted by producers
• Verify inspection reports, credit reports and producer advisements and recommend risk improvements if needed
• Evaluate risks according to location, physical and moral hazards, underwriting precedent and experience
• Review all correspondence, daily reports, endorsements, inspection and credit reports and publications pertaining to responsibility
• Review claim reports and take appropriate action-retier, increase/decrease deductibles/nonrenewals
• Consistently meet/exceed branch standards/audits
• Analyze an agents' book of business and examine loss experience to develop business development plans as needed
• Develop plans that implement growth and profit
• Work with agents to promote understanding of the company's pricing, underwriting, and marketing programs
• Serve as a consultant to production, rating, and claims adjusting personnel as required
• Solicit personal lines business from assigned agencies.

• Responsible for servicing and growing a 7 to 8 million dollar book of business
• Ability to balance underwriting and sales to develop profit with long term premium growth
• Accept, decline and modify offerings of personal lines risks submitted by producers
• Verify inspection reports, credit reports and producer advisements and recommend risk improvements if needed
• Evaluate risks according to location, physical and moral hazards, underwriting precedent and experience
• Review all correspondence, daily reports, endorsements, inspection and credit reports and publications pertaining to responsibility
• Review claim reports and take appropriate action-retier, increase/decrease deductibles/nonrenewals
• Consistently meet/exceed branch standards/audits
• Analyze an agents' book of business and examine loss experience to develop business development plans as needed
• Develop plans that implement growth and profit
• Work with agents (AR) to promote understanding of the company's pricing, underwriting, and marketing programs
• Serve as a consultant to production, rating, and claims adjusting personnel as required
• Solicit personal lines business from assigned agencies (AR)
• Exceeded territory growth goal, 11.8 % compared to 8.8% goal in 2005/Ranked number 30/111 personal lines underwriter in the company in 2005 for sales growth
• Ranked number 29/111 personal lines underwriter in the company in 2006 for sales growth
• Exceeded growth goal in 12/07, 9.6% compared to goal of 3.15%/Ranked number 10/105 Personal lines underwriter in the company for sales growth.