Miriam Terkowski
San Francisco,CA
Summary
Multilingual Global Account Director with over 10 years of experience in the technology, agency, and start-up sectors. I have successfully managed high-profile clients, such as Bimbo Bakeries, Samsung, Mattel, Unilever, and British American Tobacco (BAT). I am recognized for my ability to navigate complex compliance issues and enhance customer loyalty throughout the customer lifecycle. Additionally, I am skilled in leading cross-cultural teams and fostering collaboration among diverse backgrounds.
Overview
11
11
years of professional experience
Work History
Strategic Partnerships Manager
Odoo Inc.
05.2024 - Current
- Manage a portfolio of 25 partners in the LATAM region (Tiers 1-3)
- Work with partners in customer relationships to increase accounts revenue
- Onboard partners in effective Odoo Brand guidelines, sales and implementation strategies
- Manage sales cycles from prospecting to closing
- Work cross-functionally with internal teams to ensure partners have the resources needed to reach targets
- Conduct regular training sessions and workshops for partners,to help achieve goals
- Produce organic data to improve partner performance (trends, consumer journey, customer feedback)
- Dissect and qualify prospects' business goals to determine if Odoo can be a strategic investment for their business growth, educate them in the sales cycle
Director Global Operations / HR
Vivian Agency
07.2022 - Current
- Designed and operates model based on staff cost, client, and Company growth including rebranding
- Direct a team of 12 affiliate marketing account managers across the US, Europe, Africa, and LatAm, overseeing a $30K portfolio of start-up companies led by high-profile founders including SafetyWing the first insurance company for digital nomads who we helped raise $35MM
- Established and leads the HR Department including the development of processes and procedures, resolving tools gaps, building work culture values centered on learning and problem-solving, and reward systems leading to 100% staff retention
- Design and implement HR Dept: KPIs, work culture, company motto, retention, and reward systems
- Drive client service initiatives improving client retention and revenue up 30%
- Lead Gen and cold outreach
Global Account Director
HOGARTH WW
02.2020 - 05.2022
- Managed customer sales and retention for Mattel Inc
- And Bimbo Bakeries, globally increasing agency revenue by 30% + agency score across EU, APAC, NA, and LATAM liaising with compliance
- Execute strategic plan to Onboard users to ZONZA & FIDO - Enterprise SaaS DAM/ PM tools (Global migration strategy)
- Train and Onboard teams on compliance and security
- Work with creative agencies and XFN teams to develop impactful campaigns across media (radio,tv, print) and product portfolios
- Implemented a Royalties management model globally, increasing the client lifecycle loyalty and revenue
- Trusted partner for BIMBO bakeries to launch Global / Regional campaigns 'Bimbo Contigo' 'Pan del Osito' raising sales in key markets during COVID
- Led the modeling of tax strategies NAMER/LatAm/ EU to optimize costs by 40% with a 5 yr projection
- Prevented problems of legal liability exposure across media and regulatory contracts
REGIONAL AD (LATAM-NA)
HOGARTH WW
02.2018 - 02.2020
- Led LatAm packaging/toys localization team
- Led localization and production services for +30 regional brands with $20M ad spend on digital media and broadcast TV in LatAm markets, liaising with compliance
- Manage large sales cycles including pitching and presenting to C-suite
- Led 10 Regional productions for Broadcast and Digital (creative, shooting, and launch) including a case study
- Execute strategic plan to Onboard users to ZONZA & FIDO - Enterprise SaaS DAM/ PM tools (Maintenance)
- Business Development, including pitches, client presentations and creative briefs
- Led talent management for a portfolio of 100 talents (e.g
- Artists, models, voice-over), including procurement and finances for regional brands
- Led children's advertising and compliance across the brand portfolio including liaising with international regulatory bodies (US/BR/FR/UK/AU/NZ)
Global Creative Coordinator
HOGARTH WW
08.2016 - 02.2018
- Managed customer success for +30 Mattel Global brands increasing agency score and revenue 25%
- Directed Mattel´s post-production team acting as the asset/brand guardian for +400 annual productions optimizing operational costs at 40%
- Trusted partner to launch the iconic campaign: 'Dads who play with Barbie'
- Ensured Global brand guidelines were implemented in audiovisual production across various media platforms
- Client Onboarding to ZONZA & FIDO - Enterprise SaaS DAM
- Led talent management for a portfolio of 200 talents (e.g., artists, models, voice-over), including procurement, contracts, and finances for global brands
- Promoted every 2 years for above-average performance
Senior Project Manager
TNS KANTAR
06.2014 - 05.2016
- Managed customer success across EU, APAC, NA, for BAT, Saab Miller, Unilever, Santander Bank
- Directed a case Study project securing business in EU/LATAM
- Opened a new business with specialization in EMEA/EU
- Crafted client reports with relevant data&storytelling
- Worked on strategic projects with Global Directors
- Moderated Focus Groups/IDI/ Online projects
- Brainstorm meetings for reporting and qualitative analysis
Education
BA - Business Administration/Tourism
Universidad Hispano Mexicana
07.2005
Skills
- New Business Development
- Key stakeholder relations
- Storytelling
- Pitch
- Sales presentations
- Team Management
- Corporate Compliance
- Crisis Management
Affiliations
- Latinas in Tech
- The Women´s Building
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
Portuguese
Professional Working
Timeline
Strategic Partnerships Manager
Odoo Inc.
05.2024 - Current
Director Global Operations / HR
Vivian Agency
07.2022 - Current
Global Account Director
HOGARTH WW
02.2020 - 05.2022
REGIONAL AD (LATAM-NA)
HOGARTH WW
02.2018 - 02.2020
Global Creative Coordinator
HOGARTH WW
08.2016 - 02.2018
Senior Project Manager
TNS KANTAR
06.2014 - 05.2016
BA - Business Administration/Tourism
Universidad Hispano Mexicana
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