Proactive creative strategist with expertise in strengthening marketing plans. Offer a data-driven, innovative approach to tailoring marketing strategies. Talent for business consultation and revamping creative efforts using data insights.
Hi, I’m
Miriam Clifford
Bentonville
Summary
Overview
22
years of professional experience
1
Certification
Work History
Creative Insights Consultant for Digital Media
Creative Insights Consultant
01.2014 - 01.2025
Job overview
- Content strategy & development for inbound marketing, focusing on capturing a target audience's authentic voice.
- Provided research articles, secondary research, digital and social media strategies, long-form blogs
- Trained clients on digital media tactics based on Google, HubSpot curriculum resulting in an increased engagement and subscriber following of over 25%.
- Aligned content with emerging trends and thought leadership leading to increased readership and site traffic of over +100% (2X) for Open Colleges, Australia and Paralegal.edu.
- Blogs in ed-tech & innovative education methods reached 10K-30K+ readers per article and appeared in key ed-tech websites, district policy, educator training and teaching forums.
Eli Broad School of Business-Michigan State
Graduate Student
12.2020 - 05.2022
Job overview
- End to end market research plans and analytics through qualitative and quantitative research methods.
- Designed and conducted attitude and usage study for sunscreen startup with quantitative survey, qualitative, in-depth interviews, & multivariate analysis.
- Worked directly with founder to deliver insights & launch recommendations.
- Projects were chosen as best-in-class examples in 6 courses to be used as models for future cohorts.
- Invited by professor work to on independent study analyzing electronic word of mouth (eWOM) in ecommerce reviews based on Kahneman's Prospect Theory of choice.
Various Roles
Teacher
09.2005 - 03.2010
Job overview
- Teacher on Fort Lewis Army base, serving diverse military community during time of active deployments to Iraq.
- Pre-K bilingual teacher in TX.
- Earned MA in Teaching degree with Presidential Honors.
- Adopted and implemented research-based tools. Increased testing performance by 25%
- Designed and implemented research-based curriculum for Geometry through Art in collaboration with art teachers.
Liberty Mutual InsuranceFederal Way
Sales Assistant
05.2004 - 05.2005
Job overview
- Coordinated office workflow, while monitoring tracking and trends to improve sales performance and reduce underwriting errors.
- Developed a tracker for new policies leading to a 50% reduction in underwriting errors.
- Developed vendor relationships through follow-up for sales VP, increasing sales opportunities by 30%.
Hearthstone Alzheimer Care LTDWhite Plains
Office Administrator, Site Manager
05.2003 - 05.2004
Job overview
- Served as member of healthcare leadership team helping families whose loved ones suffered from Alzheimer's disease.
- Managed monthly budget of ~10K and renegotiated contracts with new vendors to improve the quality of supplies and services to reduce budget by 2K with better vendor quality.
- Trained home health aides with agency, site and HR curriculum for successful onboarding.
Education
Michigan State UniversityEast Lansing
MS from Marketing Research & Analytics
05.2022
University Overview
City University of SeattleSeattle, WA
MA from Teaching
University Overview
Cornell UniversityIthaca, NY
Bachelor of Science from Biology
University Overview
Skills
- Data analysis and visualization
- Digital marketing and analytics
- Content creation and strategy
- Social media management and listening
- Project management and collaboration
- Market research and insights
- Adobe Creative Suite proficiency
- Video editing and presentations
- Survey design and qualitative techniques
Certification
- Content Marketing, Present, University of California, Davis
- Luxury Insights, Inside LVMH - (Moët Hennessy Louis Vuitton)
Accomplishments
Accomplishments
- Phi Kappa Phi, Honor Society, Graduate School
- Innovative Blogging Award for work for education client
- Community Service Award, Cornell University
Timeline
Graduate Student
Eli Broad School of Business-Michigan State
12.2020 - 05.2022
Creative Insights Consultant
Creative Insights Consultant for Digital Media
01.2014 - 01.2025
Teacher
Various Roles
09.2005 - 03.2010
Sales Assistant
Liberty Mutual Insurance
05.2004 - 05.2005
Office Administrator, Site Manager
Hearthstone Alzheimer Care LTD
05.2003 - 05.2004
Michigan State University
MS from Marketing Research & Analytics
City University of Seattle
MA from Teaching
Cornell University
Bachelor of Science from Biology
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