MIRNA CASTANEDA
Orange County,CA
Summary
Development leader offering 10+ years of experience in leading operations and enhancing revenue. Bringing expertise in client acquisition and contract negotiation, along with excellent interpersonal communication, relationship-building and team leadership abilities. Results-driven and proactive with demonstrated record of accomplishment in meeting and exceeding sales and revenue objectives.
Overview
12
12
years of professional experience
Work History
Business Development Manager
Biodegradable Future.
10.2023 - Current
- Drive sales in the sustainable landscape while assisting companies in achieving their zero waste goals
- Led the entire sales cycle from lead generation to contract negotiation, technology testing, and implementation with clients' teams such as R&D, manufacturing, and operations
- Collaborated with departments such as marketing, product development, and customer service to ensure a cohesive approach to achieving business goals
- Prepared and presented regular sales reports and performance metrics to senior management
- Gathered and analyzed client feedback to inform product development and improve sales strategies.
Business Development Manager Consumer Peripherals, Americas
HP Inc.
03.2021 - 10.2023
- Developed the Go-to-Market Strategy for the HP Branded consumer peripherals for all countries in the LATAM region with 100% focus on growing the business and increasing market share
- Led the planning and execution of the consumer peripherals for HP Branded reentry into Brazil with retailers and Amazon resulting in 450% business growth
- Collaborated with cross-functional teams to formulate market development strategies aligned with regional goals, navigating the intricacies of a highly matrixed organizational structure
- Identified and prioritized growth opportunities, including business models, new products services, and marketing initiatives
- Analyzed competitive landscape and consumer behavior to develop actionable insights for identifying market trends.
Sales Operations, LATAM
HP Inc. HyperX by HP
03.2021 - 02.2022
- Facilitated alignment during the merger of HyperX and HP providing a seamless merger of the Latin America region to the new company during the acquisition ensuring a smooth transition
- Aligned processes by working directly with country managers, ensuring compliance to pricing policies, product forecasting, and product planning of the new entity
- Managed sales support functions essential to the success of the regional team’s productivity and timely business execution during the merger process through system integration
- Participated in facilitating the training of business partners to aid in the seamless integration of teams into newly implemented systems
- Performed performance analysis by analyzing various metrics sales reports, and making recommendations regarding inventory, sales and marketing initiatives using data from both companies.
Sales Account Manager
IOGEAR
04.2018 - 10.2020
- Managed, directed, developed, and coordinated re-seller, DMR sales and distribution relationships
- Drove distribution sales against monthly sales quota
- Led the national retail relationship with Best Buy with an increase in sales of 40% YOY, opening Best Buy Mexico and positioning 10 new SKUs in all stores
- Forecasted and analyzed inventory requirements for each distribution, ensuring rapid growth and upsell opportunities
- Analyzed customer needs and recommended products that best met market requirements.
Sales Account Representative
Razer
11.2016 - 04.2018
- Managed all aspects of the assigned retail and distribution accounts in the Latin America Region
- Shifted declining sales trend and grew sales in the region over 10% within the first year
- Recommended and implemented strategies to expand Razer’s Daily management of funded retail infrastructure and sales and marketing investments
- Managed distribution and retail account inventory levels to an optimal level
- Oversaw monthly sales in and out plan, forecasts, action plans and resources, in real time, adapting to a constantly changing competitive environment
- Optimized available marketing dollars and activities for maximum brand exposure and growth.
Independent Contractor
Self Employed
10.2012 - 11.2016
- Built a sales team of 20 people and provided Lifeline program to low-income families in CA, trained personnel, negotiated commission structure, managed inventory, organized marketing events, managed all aspects of the business.
Education
Bachelor of Arts (B.A.) - International Business
California State University
City, CASkills
Business Development
Strategic Business Planning
Go-to-Market Strategy
Project Management
Strategy Development
Marketing Implementation
Growth mindset and Agile
Data-Driven Decision-Making
Market Research
Fluent in Spanish
Websites
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
Business Development Manager
Biodegradable Future.
10.2023 - Current
Business Development Manager Consumer Peripherals, Americas
HP Inc.
03.2021 - 10.2023
Sales Operations, LATAM
HP Inc. HyperX by HP
03.2021 - 02.2022
Sales Account Manager
IOGEAR
04.2018 - 10.2020
Sales Account Representative
Razer
11.2016 - 04.2018
Independent Contractor
Self Employed
10.2012 - 11.2016
Bachelor of Arts (B.A.) - International Business
California State University