Mirna Glover
West Covina,CA
Summary
Market-savvy professional in digital marketing, branding, and new business strategy of all aspects of production for both print and digital media campaigns. Skilled in evaluating needs and implementing strategies that increase revenue & brand growth.
Overview
8
8
years of professional experience
Work History
Engagement Marketing Specialist, Senior
Blue Shield Of California
Los Angeles, CA
01.2022 - Current
- Collaborate with cross-functional teams to redesign new welcome experiences for over 100,000 members (email journey, direct mail & text campaign)
- Prioritized ongoing projects and developed comprehensive communications strategies for welcome journey
- Execute communication strategies by developing holistic experiences and meaningful touchpoints
- Use data to measure success and continually optimize results (open rates, bounce rate, return mail, etc.)
- Develop comprehensive communication plans & member segmentation that incorporate a full spectrum of tools and tactics with a digital-first mindset
Marketing Manager
YooPlug
Encino, CA
07.2019 - 12.2021
- Head of brand design process; Assessed marketing copy, art comps and final designs and compared with established specifications
- Create and oversee monthly ad campaigns & budgets within all channels (FB, IG, YouTube & Google)
- Develop sales strategy, conduct persuasive presentations to prospective clients to attain sales goals.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets, and sales plans for business segments.
Marketing Strategist
Thrive Société
Los Angeles, CA
11.2016 - 06.2019
- Forecasted activewear market trends to maintain brand position
- Managed social media content calendar, content creation, engagement, all social media ad campaigns & optimization
- Built relationships with vendors, reconciled invoices, managed payments, created video storyboards, worked with video editors, and live campaign monitoring
- Coordinated various photo shoots, trade shows & promotional events
Education
Bachelor of Science - Marketing
California State University - Northridge
Northridge, CA05.2014
Associate of Science - General Studies
Pasadena City College
Pasadena, CA05.2012
Skills
- Project Management
- Web and print content development
- Campaign management
- Digital marketing & Branding
- Budgeting
- Analytics and SEO
- Fact checking
- Vendor relations
- Promotional planning
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Stopping advertising to save money is like stopping your watch to save time.
Henry Ford
Timeline
Engagement Marketing Specialist, Senior
Blue Shield Of California
01.2022 - Current
Marketing Manager
YooPlug
07.2019 - 12.2021
Marketing Strategist
Thrive Société
11.2016 - 06.2019
Bachelor of Science - Marketing
California State University - Northridge
Associate of Science - General Studies
Pasadena City College
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