Photoshop
Hi, I’m
MIRNA GLOVER
Marketing Project Manager
Los Angeles,CA
Summary
Market-savvy professional in digital marketing, branding, and new business strategy of all aspects of production for both print and digital media campaigns. Skilled in evaluating marketing needs and supporting strategies to increase revenue & business growth.
Overview
6
years of professional experience
3
years of post-secondary education
1
Certification
Work History
BchannelsLehi, UT
Marketing Project Manager - AWS
04.2022 - Current
Job overview
- Oversaw the AWS Marketplace Concierge program as an outsourced channel marketing vendor with 170+ partners
- Managed our global team to support partners in executing digital marketing AWS Marketplace campaigns across the EMEA, APAC, and NAMER regions. AWS partners closed in 2022 with a 90%+ execution rate, showcased 209 million in pipeline revenue, and utilized 65+ million in Billed Revenue.
- Ensured AWS Marketplace partners were executing all marketing initiatives and pushing partners to utilize all MDF given on quarterly basis
- Developed and maintained a healthy working relationship with AWS stakeholders on a weekly basis
- Oversaw processes and create weekly/monthly and ad hoc client reports in Salesforce to provide program overall tracking & performance
- Created and led robust enablement for the global team to support the merge of two AWS programs
Blue Shield Of CaliforniaLos Angeles, CA
Engagement Marketing Specialist, Senior (Contract)
01.2022 - 04.2022
Job overview
- Collaborate with cross-functional teams to redesign new welcome experiences for over 100,000 members (email journey, direct mail & text campaign)
- Prioritized ongoing projects and developed comprehensive communications strategies for welcome journey
- Execute communication strategies by developing holistic experiences and meaningful touchpoints
- Use data to measure success and continually optimize results (open rates, response rates, bounce rate, return mail, etc.)
- Develop comprehensive communication plans & member segmentation that incorporate a full spectrum of tools and tactics with a digital-first mindset
YooPlugEncino, CA
Marketing Manager
07.2019 - 12.2021
Job overview
- Head of brand design process; responsible for conceptualization, strategy, and design of a wide range of marketing initiatives - advertising and lead generation
- Create and oversee monthly ad campaigns & budgets within all channels (FB, IG, YouTube & Google)
- Maintaining consistent brand vision across all marketing channels and ensuring effectiveness of each campaign
- Develop sales strategy, conduct persuasive verbal sales presentations to prospective clients to attain sales goals.
- Planned marketing initiatives and leveraged referral networks to promote business development
Thrive SocieteLos Angeles, CA
Marketing Strategist
11.2016 - 06.2019
Job overview
- Forecasted active wear market trends to shape the brand positioning
- Managed social media content calendar, content creation, engagement, all social media ad campaigns & optimization
- Build relationships with vendors, reconciled invoices, managed payments, created video storyboards, worked with video editors, and live campaign monitoring
- Coordinated photoshoots, trade shows & promotional events
Education
California State University of NorthridgeNorthridge, CA
Bachelor of Science from Marketing
08.2012 - 05.2014
Pasadena City CollegePasadena, CA
Associate of Arts from General Education
09.2010 - 05.2012
Skills
Product Marketing and Branding
Software
Google Analytics
HubSpot
WordPress/Shopify
Mailchimp/Klaviyo
Trello
MS Office Suite
Salesforce
WorkFront
Certification
Professional Scrum Master
Timeline
Professional Scrum Master
08-2022
Marketing Project Manager - AWS
Bchannels
04.2022 - Current
Engagement Marketing Specialist, Senior (Contract)
Blue Shield Of California
01.2022 - 04.2022
Marketing Manager
YooPlug
07.2019 - 12.2021
Marketing Strategist
Thrive Societe
11.2016 - 06.2019
California State University of Northridge
Bachelor of Science from Marketing
08.2012 - 05.2014
Pasadena City College
Associate of Arts from General Education
09.2010 - 05.2012
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