Mir Unes Efti Zisan
Phoenix,AZ
Summary
Experienced Digital & Brand Marketing Manager with a strong track record in end-to-end brand management, portfolio marketing, and driving business outcomes in alignment with Company Strategy and Brand Strategy. Proven expertise in optimizing paid advertising strategies, enhancing user experience, and delivering exceptional ROI. Seeking a managerial role in Brand & Communications and Corporate Affairs to craft portfolio marketing strategies, devise marketing roadmaps, lead 360 Go-To-Market (GTM) communication, utilize diverse marketing channels, and explore innovative marketing approaches.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Assistant Manager, Digital Marketing & Consumer Engagement
BRAC-Aarong Dairy
06.2022 - 08.2024
- Crafted and executed portfolio marketing strategies in alignment with Company Strategy and Brand Strategy
- Devised marketing roadmaps for each product of the portfolio to drive intended business outcomes
- Led 360 Go-To-Market (GTM) communication as per roadmap for the Portfolio
- Utilized all marketing channels i.e., ATL, BTL, Digital, Retail, alternative, etc., as needed for the portfolio
- Co-created communication collaterals with creative, digital, and activation agencies
- Stayed up to date with the latest content marketing trends, technologies, and industry best practices
- Ensured timely execution and compliance with all relevant processes
- Strongly collaborated across and beyond the organization
- Explored, experimented with, and adopted new ways of marketing
- Studied industry trends, customer preferences, and competitors' content strategies to stay ahead in the market
- Owned the portfolio marketing budget and ensured efficient implementation
- Managed relevant external stakeholders and agencies
- Led initiatives to drive traffic growth, resulting in a 20% increase in user acquisition
- Designed and executed tailored paid advertising strategies, aligning with local market dynamics and business objectives
- Established and maintained a feedback loop to continuously enhance user experience, leading to a 15% increase in conversion rates
- Conducted meticulous campaign performance analysis, offering optimization recommendations and in-depth touchpoint and messaging efficacy analysis
- Amplified digital communications, ensuring brand messaging consistency across various channels Including creative strategy & creative development
- Spearheaded ROI analysis for paid advertising channels, producing comprehensive reports for executive review
- Managed end-to-end formulation of yearly campaign and Digital Media budgets, overseeing expenses and reporting against financial targets
- Facilitated productive relationships with stakeholder management & advertising agencies, offering expertise in media planning and implementation, and providing insightful recommendations on shared Digital plans
- Partnered with a grocery E-commerce site formulating Brand awareness & media buying strategy increase E-commerce sales by 85%
- Led the development of BRAC-Aarong Dairy's website
- Planned and executed a game for Aarong Dairy to spread its brand awareness
- Led the planning and creation of 2D cartoons for Aarong dairy value-added products
Digital Marketing Executive
Panjeree Publications Ltd
10.2021 - 03.2022
- Managed and optimized paid advertising campaigns across multiple platforms to maximize efficiency and effectiveness
- Developed and executed digital marketing strategies in alignment with company objectives, focusing on enhancing brand visibility and user engagement
- Conducted in-depth market research to identify untapped paid advertising channels and strategic partners, resulting in an expanded market reach
- Collaborated with cross-functional teams to enhance user experience and implement conversion rate optimization strategies
- Regularly analyzed social media metrics and website analytics, utilizing data-driven insights to refine marketing approaches and improve user engagement
- Achieved a significant 25% reduction in cost per acquisition through the strategic optimization of paid advertising campaigns, resulting in substantial cost savings
- Successfully identified and integrated new paid advertising channels and strategic partners, leading to a remarkable 50.05% increase in E-Commerce sales within a short timeframe
- Played a pivotal role in driving a substantial 65.49% surge in order numbers, showcasing the ability to generate quantifiable business growth through digital marketing initiatives
- Led the development and execution of high-impact digital marketing campaigns that consistently maintained brand consistency and messaging across various digital channels
- Effectively managed campaign budgets, optimizing allocation to maximize ROI and achieve marketing objectives
- Established and maintained strong relationships with external partners, agencies, and vendors to ensure campaign success and timely execution
- Presented comprehensive campaign performance reports to the executive team, providing valuable insights and recommendations for future strategies
- Successfully navigated and adapted to evolving digital marketing trends and technologies, keeping the organization at the forefront of industry best practices
Social Media Marketing Executive
Maritime Entrepreneurs Pte. Ltd
10.2020 - 01.2021
- Initiated and led the development of the company's e-commerce platform, building it from scratch to establish a successful B2C model
- Regularly analyzed social media metrics to evaluate the performance of various campaigns and content
- Collaborated with cross-functional teams to enhance user experience and implement conversion rate optimization strategies, ensuring a seamless and engaging customer journey
- Monitored the performance of social media campaigns and reported on key metrics such as reach, engagement, and conversion rates
- Managed and planned social media content across various channels, ensuring consistent messaging and branding
- Planned and created creative content for social media pages, including video shoots, video editing, and dynamic and static posts for digital channels
- Effectively managed digital queries for MEPLBD (Maritime Entrepreneurs Pte
- Ltd) and provided exceptional support to consumers, ensuring they received the best assistance
- Successfully initiated and built the company's e-commerce platform, transforming it into a thriving B2C model, expanding the company's revenue streams
- Achieved significant improvements in social media engagement metrics, including likes, comments, shares, and click-through rates, resulting in a 20% increase in overall social media engagement
- Implemented conversion rate optimization strategies that led to a notable 15% increase in website conversion rates, enhancing the overall effectiveness of digital marketing efforts
- Monitored and reported on key performance metrics regularly, providing valuable insights to management for data-driven decision-making
- Developed and executed a comprehensive social media content plan, ensuring a consistent and engaging presence across various digital channels
- Produced creative content, including videos and dynamic posts, resulting in increased brand visibility and user engagement
- Effectively managed digital queries, providing exceptional support to consumers, enhancing customer satisfaction, and maintaining a positive brand image
Customer Service Executive
Grameenphone Ltd
06.2015 - 02.2016
- Effectively managed and resolved complex customer complaints, demonstrating a commitment to maintaining high levels of customer satisfaction
- Provided friendly and informative customer service, fostering and maintaining excellent customer relationships
- Consistently supported and assisted more than 150 consumers each day, demonstrating exceptional efficiency and dedication in managing customer inquiries and issues
- Played a crucial role in resolving complex queries for dissatisfied consumers, turning negative experiences into positive ones and contributing to improved customer retention
- Achieved top scores jointly during the job training period, highlighting a strong grasp of customer service principles and a quick adaptation to the role's responsibilities
Education
MBA -
Grand Canyon University
Phoenix, AZ06.2026
Bachelor of Business Administration - Human Resource Management & Marketing
East West University
01.2019
Skills
- Campaign Management
- Brand Awareness
- Paid Advertising
- Social Media Strategy
- Team Leadership
- Data Analysis
- Budget Management
- Crisis Handling
Certification
- Google Ads Search Certification, Google
- Google Ads Display Certification, Google
- LinkedIn Marketing Strategy, LinkedIn, 01/01/22
- Social Media Marketing: Strategy and Optimization, LinkedIn, 01/01/21
- Digital Marketing Foundations, LinkedIn, 01/01/21
References
- Razwanul Islam,
Senior Marketing Manager,
Aarong Dairy
+8801700797186,
razwanul.isl@Brac.net
- Zeeshan Kingshuk Huq
Director
Agile Minds Solutions Ltd,
+8801711540560,
zeeshan.huq@gmail.com
Notable Campaigns
- Brand awareness campaign: Aarong Dairy Milk 'A Glass of Milk Daily', 10/01/22 - 12/01/22, Designed and executed a brand awareness campaign to promote national milk consumption habits.
- Brand Consideration Campaign: Aarong Dairy Cheese 'Oh, My Cheese!', 07/01/22 - 08/01/22, Generated purchase intent and increased cheese sales by 37%.
- Brand awareness campaign: Aarong Dairy Sweet 'Gol-e-Goal-e-Celebration', 11/01/22 - 12/01/22, Increased brand visibility for Aarong Dairy Sweet.
- Brand awareness campaign: 'A sweet secret of love' For Aarong dairy sweet, 02/01/23 - 03/01/23, Aarong Dairy Sweet ran a campaign on the theme of 'Sweet Secrets of Relationships,' with over 1,000 participants sharing their thoughts. The campaign concluded with an emotional online video commercial featuring these participants, highlighting the enduring qualities of relationships.
- User-Centric Campaign: 'Eid er notun Shad', 07/01/23, Successfully partnered with Prothom Alo for a user-generated cooking recipe campaign, garnering 1,000+ submissions and surpassing the monthly sales target with 11 crores in sales for Aarong Dairy Ghee & Yoghurt.
Timeline
Assistant Manager, Digital Marketing & Consumer Engagement
BRAC-Aarong Dairy
06.2022 - 08.2024
Digital Marketing Executive
Panjeree Publications Ltd
10.2021 - 03.2022
Social Media Marketing Executive
Maritime Entrepreneurs Pte. Ltd
10.2020 - 01.2021
Customer Service Executive
Grameenphone Ltd
06.2015 - 02.2016
Bachelor of Business Administration - Human Resource Management & Marketing
East West University
MBA -
Grand Canyon University
Similar Profiles
MD MOTALEBMD MOTALEB
Accountant at BRAC-AARONGAccountant at BRAC-AARONG
Samir Chandra Das Samir Chandra Das null
Associate Officer, Inventory & Store Management at Aarong, BracAssociate Officer, Inventory & Store Management at Aarong, Brac
MD SULIMAN HOSSINMD SULIMAN HOSSIN
Learning and Development Lead (Sr. Manager), HR at BRAC- Aarong & Ayesha Abed FoundationLearning and Development Lead (Sr. Manager), HR at BRAC- Aarong & Ayesha Abed Foundation