Misael Estrada
Alhambra,CA
Summary
Dynamic Visual Merchandiser and Buyer at Daniels Home Center, adept in visual storytelling and strategic sourcing, enhanced customer experience through innovative store layouts and secured competitive pricing, boosting satisfaction and profitability. Excelled in product expertise and creative vision, mentoring teams for consistent brand excellence.
Overview
2025
2025
years of professional experience
1
1
Certification
Work History
Visual Merchandiser
Daniels Home Center
- Worked with store managers to implement new displays, promotions and store layout changes.
- Managed mannequin styling, ensuring alignment with current fashion trends and company branding guidelines.
- Trained and supervised junior team members in visual merchandising techniques for consistent brand presentation across the store.
- Revamped store layout to improve customer flow and overall shopping experience, resulting in better customer satisfaction ratings.
Buyer
Daniels Home Center
05.2012 - Current
- Built long-term supplier relationships with vendors to establish quality and competitive pricing.
- Collaborated with internal departments to better understand needs and determine purchasing requirements.
- Reduced procurement costs through strategic sourcing, competitive bidding, and effective negotiations.
- Developed strong relationships with suppliers to secure favorable pricing terms and conditions for the company''s benefit.
- Forecasted purchasing trends and improved merchandising strategies.
Education
High School Diploma -
Huntington Park High School
Huntington Park, CA05.2021
Skills
- Product Knowledge
- Visual Merchandising
- Customer Service
- Creative vision
- Visual storytelling
- Customer experience
- Product display
- Overstock management
Accomplishments
- Supervised team of [Number] staff members.
- Used Microsoft Excel to develop inventory tracking spreadsheets.
Certification
- For the occupation of Merchandise Displayers and Window Trimmers, there are no specific professional credentials such as certifications, licenses, registrations, or professional memberships that are universally recognized or sought after by employers on a large scale. These roles often emphasize creativity, visual merchandising skills, and practical experience over formal credentials.
Languages
English
Timeline
Buyer
Daniels Home Center
05.2012 - Current
Visual Merchandiser
Daniels Home Center
High School Diploma -
Huntington Park High School
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