Misha Colvill
Portland,OR
Summary
Merchandising professional with 9+ years of experience in buying, planning, and category management. Proven record of managing large P&Ls, creating strong go-to-market strategies, and optimizing assortments across diverse categories. Skilled in forecasting, retail math, vendor negotiations, and cross-functional collaboration. Adept at aligning assortment strategies with market demand and organizational goals to maximize sales, margin, and the consumer experience.
Overview
12
12
years of professional experience
Work History
Category Manager- Domestics
Kroger Co, Inc
Portland, OR
01.2025 - 09.2025
- Led buying and assortment planning for categories totaling over $80 million in annual volume across Bedding, Bath, Soft Decor, and Window sectors.
- Developed an Excel business tool utilizing lookups and pivot tables to analyze size breakdowns, color, and silhouette performance, as well as overall category sales and margin performance.
- Managed in-season business decisions, including sales forecasting, analyzing stock flow, and creating pricing and markdown strategies.
- Partnered with vendors and internal stakeholders to launch multiple new product lines, including private-label and national brands.
- Collaborated with allocation, planning, marketing, and supply chain teams to drive inventory efficiency and margin performance.
Category Manager- Housewares
Kroger Co, Inc
Portland, OR
08.2021 - 01.2025
- Directed $144 million in category volume between Beverage, Food Storage, and Food Preservation businesses.
- Grew beverage category to $64 million, surpassing sales targets by $17.5 million, with three new brand launches.
- Curated product assortment by market and store type for up to 2,500 locations.
- Collaborated cross-functionally with Kroger teams and vendors to implement effective go-to-market strategies.
- Focused on the training and development of the Category Management team, including intern mentorship.
- Increased market share in the food storage sector through robust national brand distribution.
Category Specialist- Charcoal, Grills & Acs
Kroger Co, Inc
Portland, OR
01.2021 - 08.2021
- Surpassed sales plan by $2.8 million, achieving category sales in grills of $32.5 million.
- Executed targeted advertising and pricing strategies for successful grilling season.
- Collaborated with prominent CPG to launch new charcoal product line.
- Redefined grilling business strategy, focusing on national brand partnerships and enhanced advertising efforts.
Interim Buyer- Bath & Window
Kroger Co, Inc
Portland, OR
09.2020 - 01.2021
- Led the development of new private-label bath organization line, fostering brand expansion.
- Facilitated category review meetings, collaborating with suppliers for improved business performance and innovation.
- Conducted in-depth sales and market trend analyses to guide informed inventory decisions.
- Implemented data-driven strategies that increased window sales by 38% and bath sales by 16%.
Assistant Planner- Men's Apparel
Kroger Co, Inc
Portland, OR
10.2018 - 09.2020
- Directed all planning for the Men's Workwear category, generating $34.3 million in revenue.
- Managed the Open-to-Buy process, executed financial plans, and led key meetings.
- Developed assortment plans, benchmarks, models, and grades to optimize product offerings.
- Oversaw the reconciliation and management of sportswear collections valued at $8.4 million.
- Conducted training sessions for Assistant Planners to enhance their capabilities.
- Utilized JDA allocation for improved inventory management.
Assistant Buyer- Housewares
Kroger Co.
Portland, OR
06.2016 - 10.2018
Assistant General Manager- Brand Manager
Gap Inc.
Hillsboro, OR
12.2014 - 06.2016
Assistant Store Manager- Apparel & Accessories
Kohl's
Hillsboro, OR
07.2013 - 12.2014
Education
Bachelor of Science - Merchandising Management
Oregon State University
Corvallis, OR06-2013
Skills
- MS Excel, MS PowerPoint, MS Office
- Analytical mindset
- Strategic thinking
- Problem solving
- Effective communication
- Self-motivation
- Training and mentoring
- Team leadership
- Cross-functional collaboration
- Retail operations
- Market strategy
- Category management
- Vendor management
- Product development
Timeline
Category Manager- Domestics
Kroger Co, Inc
01.2025 - 09.2025
Category Manager- Housewares
Kroger Co, Inc
08.2021 - 01.2025
Category Specialist- Charcoal, Grills & Acs
Kroger Co, Inc
01.2021 - 08.2021
Interim Buyer- Bath & Window
Kroger Co, Inc
09.2020 - 01.2021
Assistant Planner- Men's Apparel
Kroger Co, Inc
10.2018 - 09.2020
Assistant Buyer- Housewares
Kroger Co.
06.2016 - 10.2018
Assistant General Manager- Brand Manager
Gap Inc.
12.2014 - 06.2016
Assistant Store Manager- Apparel & Accessories
Kohl's
07.2013 - 12.2014
Bachelor of Science - Merchandising Management
Oregon State University
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