Missy Burchart, APR
Hoover,AL
Summary
Accredited public relations professional with a broad range of experience as both agency and in-house corporate counsel. More than 20 years of strategic planning and implementation of communication, public relations, media relations, and branding campaigns with business-to-business and business-to-consumer focus. Successfully coordinates people, projects, and events. Proven ability to effectively collaborate with staff and key stakeholders to achieve business goals.
Overview
31
31
years of professional experience
Work History
Chief Operating Officer
Wilbron
Birmingham, AL
07.2023 - Current
- Improved profitability by accurately maintaining P&L to meet prime fiscal responsibility.
- Provided organizational leadership and collaborated with executive partners to establish long-term goals, strategies and company policies.
- Led employees to develop high-performing diverse teams and deliver on ambitious goals and objectives.
Vice President, Communications & Development
The Literacy Council of Central Alabama
Birmingham, AL
09.2010 - 06.2022
- Led strategic communications initiatives to
- Cultivated and maintained industry relationships and customer partnerships to capitalize on opportunities and maximize business success.
- increasing agency budget from $275,000 in 2010 to more than $800,000 in 2020 to support agency growth and increase services.
Director, Public Relations and Social Influence
Mullen (MullenLowe)
Detroit, MI
01.2006 - 09.2010
- Developed strategies and tactics across GM brands using various communications channels. Created content including ghost writing for executives and engineers for lifestyle publications and internal GM publications. Influenced consumers and policymakers through campaigns involving media/government relations and targeted advertising. Led account teams and managed the following campaigns for General Motors as an embedded employee. Managed team of four communications managers and two freelance associates.
Director, Strategic Public Relations
Hermanoff & Associates
Detroit, MI
05.2004 - 12.2005
- Managed public relations campaigns and led account teams for an independently owned, full-service boutique public relations and marketing firm representing a diverse clientele, including large and small corporations, associations, and non-profit organizations. Managed a team of two communications associates.
Manager, Change Management Communications
Ford Motor Company
Dearborn, MI
01.2001 - 05.2004
- Served as manager of an internal communications team developing and implementing strategic change management communications for the company's evolving finance initiatives, including new accounting technology and procedures for Project Orange and F@ST programs.
Senoir Manager, Public Relations
Sawyer Riley Compton
Atlanta, GA
09.1999 - 11.2000
- Led account team that developed and implemented strategic communications campaigns for various major accounts for Atlanta advertising and branding agency. Supported clients in the
Manager, Marketing & Public Relations
Spirit of Ford, Ford Motor Co.
Dearborn, MI
11.1998 - 09.1999
- Developed and implemented public relations and media campaign in advance of the opening of a $25million, 50,000 square foot interactive automotive science and technology center in Dearborn, MI, providing consumer education about Ford Motor Company, its products and processes, and history. After its successful grand opening on May 28, 1999, the facility witnessed a profitable first year of operations and continued national media coverage.
Manager, Media & Public Relations
McWane Science Center
Birmingham, AL
10.1997 - 11.1998
Public Relations Account Executive
Davis/Denny Advertising & Public Relations
Birmingham, AL
05.1993 - 10.1997
- Provided account management for full-service communications firm, advertising and design agency, specializing in public and media relations, corporate identity, and new media strategy. Launched agency's public relation department with agency founder.
Associate Producer
WVTM-TV
Birmingham, AL
10.1992 - 07.1993
- Worked alongside newscast producers creating fast-paced, graphic & video rich newscasts for an NBC- affiliated television station. Wrote news scripts and researched stories for broadcast.
Education
Mass Communications
Auburn University
Auburn, AL12-1992
Skills
- Media Relations
- Public Speaking
- Writing, Editing, and Proofreading
- Communications Leadership
- Client Services
- Relationship Development
Accomplishments
- 2023 Silver Anvil Winner -
Timeline
Chief Operating Officer
Wilbron
07.2023 - Current
Vice President, Communications & Development
The Literacy Council of Central Alabama
09.2010 - 06.2022
Director, Public Relations and Social Influence
Mullen (MullenLowe)
01.2006 - 09.2010
Director, Strategic Public Relations
Hermanoff & Associates
05.2004 - 12.2005
Manager, Change Management Communications
Ford Motor Company
01.2001 - 05.2004
Senoir Manager, Public Relations
Sawyer Riley Compton
09.1999 - 11.2000
Manager, Marketing & Public Relations
Spirit of Ford, Ford Motor Co.
11.1998 - 09.1999
Manager, Media & Public Relations
McWane Science Center
10.1997 - 11.1998
Public Relations Account Executive
Davis/Denny Advertising & Public Relations
05.1993 - 10.1997
Associate Producer
WVTM-TV
10.1992 - 07.1993
Mass Communications
Auburn University
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