MISSY BUTCHER
Daphne,AL
Summary
Resourceful Area Director offering 9 years of experience establishing effective operational procedures and practices and implementing sales and marketing campaigns. Directs and motivates employees to accomplish challenging performance and quality objectives. Uses independent decision-making skills and sound judgment to positively impact company success. A natural analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Collaborative leader with dedication to partnering with coworkers to promote engaged, empowering work culture. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings. Willingness to take on added responsibilities to meet team goals.
Overview
30
30
years of professional experience
1
1
Certification
Work History
AREA DIRECTOR
ATRICURE
01.2015 - Current
- Call points include CV surgeons, EPs, ICs, General Surgeons, Trauma Surgeons and Pediatric Surgeons.
- Responsible for 27.4 MM dollars of revenue
- Working across all aspects of company to include marketing, sales training, professional education and clinical science team.
- Conducted competitor analysis to highlight competitor strengths and weaknesses and forecast projected business.
- Analyzed financial performance of area by monitoring budgets and expenses, reviewing financial statements and recommending appropriate actions.
- Initiated national training program to improve operations, onboarding and employee retention.
- Determined performance benchmarks and completed ongoing evaluation of employee work.
- Evaluated employee skills and knowledge regularly, training, and mentoring individuals with lagging skills.
- Reported projections with in 10% accuracy.
- Recruiting, hired and trained of team members in multiple departments.
- Interacted well with customers to build connections and nurture relationships.
- Developed new hire training program for employees on pathophysiology, disease state and use of products within FDA guidelines.
- Reported issues to higher management with great detail quarterly.
- Performed audits to tightly account for P&L within area of responsibility.
- High level of success with mentoring to result in promotion of four direct reports.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization
- Implemented business strategies, increasing revenue and effectively targeting new markets
- Launched staff engagement, gender diversity and cultural programs in addition to robust reporting tool that increased operational quality
- Trained and guided team members to maintain high productivity and performance metrics
- Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
REGIONAL SALES MANAGER
AtriCure
05.2010 - 01.2015
- Responsible for sales team of three in three states with call point being Cardiovascular Surgeons and EP's
- Responsibilities include advising physicians on proper technique, product selection and lesion sets for patients receiving Maze procedure in open heart OR, as well as developing referral patterns from EPs to increase business.
- Developing ablation specialist team that leads nation.
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
- Developed and maintained positive relationships with clients in assigned sales territories.
- Generated detailed sales reports and forecasts to analyze performance and track progress.
- Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.
- Conducted product demonstrations and presentations to potential clients to capture more sales.
- Executed successful promotional events and trade shows.
- Managed team of 3 clinical sales representatives and consistently achieved high sales targets.
SALES TRAINING MANAGER/ TM
ANGIOSCORE
04.2009 - 05.2010
- Recruited to pioneer sales growth in under-penetrated market within FL, MS, and AL region and expand into new territory, targeting Interventional Cardiologists, Interventional Radiologists, vascular Surgeons.
- Over-achieved growth targets and quickly promoted to expanded accountability as national Sales Training Manager, reporting to President and VP of Sales and providing field training in sales strategy, market intelligence, clinical aspects, and product positioning.
- Improved revenue generation of new hires 18% by implementing new, improved onboarding process.
- Evaluated trainee performance to provide individual coaching, tools and constructive feedback.
ACCOUNT EXECUTIVE & EXECUTIVE SALES COUNCIL
CORDIS CARDIOLOGY
01.2007 - 01.2009
- Recruited and tasked with challenge of spearheading turn-around of historically under-performing territory experiencing high turn-over and falling in lowest 20% out of 140 territories.
- Successfully revitalized territory, repairing relationships and exponentially increasing market-share/penetration
- Rapidly promoted to Account Executive, with high leadership visibility as member of Executive Sales Council, while building and managing portfolio of multi-million-dollar contracts with 18 Interventional Hospitals and 12 outpatient facilities.
SALES TRAINER/SENIOR TERRITORY REP
CORDIS CARDIOLOGY
01.2005 - 01.2009
- Recruited and tasked with challenge of spearheading turn-around of historically under-performing territory experiencing high turn-over and falling in lowest 20% out of 140 territories.
- Successfully revitalized territory, repairing relationships and exponentially increasing market-share/penetration
- Rapidly promoted to Account Executive, with high leadership visibility as member of Executive Sales Council, while building and managing portfolio of multi-million-dollar contracts with 18 Interventional Hospitals and 12 outpatient facilities.
CLINICAL SPECIALIST
CORDIS CARDIOLOGY
01.2002 - 01.2004
- Delivered consultative sales approach as product expert on invasive cardiac surgery technologies, interfacing successfully with customers at all personnel levels.
- Quickly promoted to expanded accountabilities.
- Was promoted to one of four Clinical Managers to manage, direct, hire and establish goals for 12 clinical specialists in SE region.
CHIEF CARDIOVASCULAR PERFUSIONIST
CIRCULATORY SUPPORT
01.1999 - 01.2002
- Drove increased revenue and market-share for contract medical service company providing open-heart surgery procedures to hospitals in SE Florida
- Secured new hospital contract accounts and contract renewals, effectively managing customer relationships with hospital CFOs and CNOs
- Management accountability for P&L, operations, personnel and training functions.
- Worked effectively in fast-paced environments.
- Proven ability to learn quickly and adapt to new situations.
- Operated heart lung machine and other equipment to complete safe implementation of perfusion services.
NURSE
SCOTTISH RITE CHILDRENS HOSPITAL
01.1994 - 02.1998
- Promoted to manage unit of 15 nurses, reporting to CNO, with accountability for operations, budget planning and attainment and personnel development, delivering performance reviews and ensuring staff competencies consistently up to date.
- Collaborated with physicians to quickly assess patients and deliver appropriate treatment while managing rapidly changing conditions
Education
POST GRADUATE DEGREE - CARDIOVASCULAR PERFUSION
Barry University
Miami, FL01.1999
DUAL BACHELOR'S DEGREES - BIOLOGY and MUSIC
EMORY UNIVERSITY
Atlanta, GA01.1996
ASSOCIATES DEGREE - NURSING
OXFORD COLLEGE OF EMORY UNIVERSITY
Oxford, GA01.1994
Skills
- Sales Tracking
- Continuous Improvements
- Employee Performance Management
- Program Leadership
- Project Planning
- Recruitment
- Effective leader
- Staff training/development
- Relationship building
- Coaching and mentoring
- Delegation
- Budget development
- Continuous improvements
Accomplishments
- Supervised team of 17 staff members.
- Documented and resolved training gaps which led to significant increase in sales and double digit market share growth.
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Achieved yoy +24% growth over the past year by completing sales tracking tool which provided visibility to process and commitment to the technology with accuracy and efficiency.
Milestone Achievements
- Top performing Sales Manager, Area Director, Account Executive, and Sales Trainer.
- Exceptional at identifying talent and onboarding that talent to the company.
- Executed unheard of territory/area turn-aground throughout my career.
- Multiple President's Club winner in all positions held, year after year, at all three companies.
- Promoted throughout my career; to include prestigious Executive Sales Council while at Cordis and promoted to sales trainer at Angioscore, Area Director at AtriCure, Executive Sales Trainer at AtriCure.
- Work closely with Marketing, Professional Education and HR to capitalize on hiring exceptional talent throughout the company.
Professional Sales Training
- So, You're in Charge, Now What, 2002
- Franklin-Covey 7 Habits of Highly Effective People, 2003
- Effective Communication Workshop, 2003
- Spin Selling 3-day course, 2004
- Wollaston's ‘Learning Selling, 2005
- Twelve Techniques of Highly Effective Managers, 2009
- Leadership, 2015
- Leadership Fast Track, 2015
- Leadership Forum Atlanta 2017
- Prism sales coaching 2018
- Integrity Selling 2021
Awards
AD runner up of the year 2021, 2018
President Club, 2013, 2012, 2011, 2010, 2008,
Top 3 in 2022 Winner of Sucker Pump Contest, 2010
Top 10 in 2 product launches, 2008
Winner of the “77%” Sales Contest, 2007
Top 5 in new product launch, 2007
Top 10 in new product launch, 2007
Top 5 in Cypher MS spiff, 2005
Winner, Cypher Synergistic Spiff, 2004
Affiliations
Board Certified Cardiovascular Perfusionist.
Society of Cardiovascular Perfusionist.
Certification
- Cardiovascular Perfusion License - 1999
Dog Fostering and Rescue
Work closely with a local non-kill shelter to get dogs into foster homes so that they can be socialized and receive basic training so that they are high adoptable. Retrieve strays and get them placed in foster homes especially those that are at risk and need medical attention and temperament evaluated so they have a opportunity to get forever homes.
Additional Information
Avoid Road Cyclist and group exercise instructor.
Timeline
AREA DIRECTOR
ATRICURE
01.2015 - Current
REGIONAL SALES MANAGER
AtriCure
05.2010 - 01.2015
SALES TRAINING MANAGER/ TM
ANGIOSCORE
04.2009 - 05.2010
ACCOUNT EXECUTIVE & EXECUTIVE SALES COUNCIL
CORDIS CARDIOLOGY
01.2007 - 01.2009
SALES TRAINER/SENIOR TERRITORY REP
CORDIS CARDIOLOGY
01.2005 - 01.2009
CLINICAL SPECIALIST
CORDIS CARDIOLOGY
01.2002 - 01.2004
CHIEF CARDIOVASCULAR PERFUSIONIST
CIRCULATORY SUPPORT
01.1999 - 01.2002
NURSE
SCOTTISH RITE CHILDRENS HOSPITAL
01.1994 - 02.1998
POST GRADUATE DEGREE - CARDIOVASCULAR PERFUSION
Barry University
DUAL BACHELOR'S DEGREES - BIOLOGY and MUSIC
EMORY UNIVERSITY
ASSOCIATES DEGREE - NURSING
OXFORD COLLEGE OF EMORY UNIVERSITY
- Cardiovascular Perfusion License - 1999
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