Missy Gurga

• Build out a brand new department, Inside Sales.
• Create all forecasting tools, calendars, tracking processes, and communication timelines for Inside Sales Team.
• Oversee 3,000 plus stores across the U.S. and Canada and set, track, and execute sales targets quarterly.
• Launch new products and meet placement goals set by the Leadership Team.
• Host 60 min Zoom training for store employees.
• Host Webinars for Key Accounts.
• Write, film and host all new product videos for online training platform.
• Film and host Chewy.com training.
• Host online Zoom training's for coworkers' accounts when they needed more in depth training.
• Create monthly training calls with sales team to reeducate them on all products and unique selling tips.
• Research and discover remote methods to increase customer engagement.
• Liaison between Marketing, Outside Sales, and Product Development departments to ensure brand message is consistent across all regions.
• Help create the first SPaM Committee (Sales, Product, and Marketing) to track sales of new products, sales team needs, and assess obstacles they are facing in the field.

• Responsible for growth and maintenance of San Diego County, Orange County, and Arizona. In the first year, grew the most saturated territory by 10.81%.
• Prioritize daily tasks to efficiently manage approximately 280 accounts.
• Create specialized promotions for independent accounts to drive business and customer awareness.
• Specialize in building relationships, customer retention, new customer development, maximizing revenue, and up-selling.
• Set quarterly and yearly action plans based on opportunities within the territory and in line with company goals and objectives.
• Manage execution of strategic sales and marketing programs, including product launches, national promotions, distributor shows, and trade shows.

Sales Training:

• Create content and conduct onboard training for all new Sales Team members, focusing on product knowledge, animal nutrition, company history, CRM training, store visits, and in-field training.
• Host and plan training for key accounts including Chewy.com, Pet Supplies Plus, Healthy Spot, Centinela Feed & Pet, MudBay, Only Natural Pet, and Poudre Pet and Feed Supply.
• Schedule and conduct in-person store training, focusing on product knowledge, basic animal nutrition, and effective selling techniques.
• Participate in company-sponsored events and act as spokesperson at distributor and regional trade shows.
• Perform product demonstrations for accounts and customers, including in-store promotional events and community events.
• Host online training videos for nationwide store training.

Customer Service Representative:

• Educate customers about animal nutrition via phone or email within 24 hours of receipt.
• Handle 50+ customer interactions per day, giving personalized, detailed, and friendly service to ensure customer retention.
• Provide exceptional customer service, with an average satisfaction rating of 97%.

Sales Support:

• Conduct store training to educate resellers.
• Train new Sales Team members on company history, product knowledge, and human-grade ingredients and processes.
• Answer nutritional questions from Sales Team and Independent Stores.
• Fulfill orders for shows, events, demos, marketing materials, samples, and products for Sales Team and Independent Stores.

Vet Support:

• Attend vet shows, with a focus on introducing and selling the THK brand to this new demographic.
• Sign up new accounts and place wholesale orders.