Missy Pinksaw

Upon hire:

• Expanded department and brought all outsourced contracted services back internally: tradeshow management, digital marketing, PR, and advertising.
• Created and defined new positions Marketing Specialist and Digital Marketing Specialist to better define tradeshow strategy, digital marketing strategy, and improve channels of customer communication.
• Revived, defined and monitored external advertising campaigns on both print and digital platforms.

Ongoing

• Develop and execute B2B marketing strategies aligned with overall department objectives.
• Lead and manage cross-functional teams to execute successful marketing initiatives and strategies. Most recently the implementation of new sales tools including a ctablet-driven ontent platform hub and new website.
• Plan, strategize, launch of new products to both the OEM and aftermarket channels (5 new products in first year)
• Design and creation of new display properties to best demonstrate new products to potential customers at events and tradeshows.
• Conduct thorough market research and competitor analysis to identify market trends, customer needs, and opportunities for growth. Conduct customer satisfaction survey to customers to gauge satisfaction and identify areas of improvement company-wide.
• Boost brand awareness and generate leads while managing internal and external marketing campaigns and programs for all market channels.
• Coordinate with creative team to generate dynamic marketing content and communication tools for all platforms.
• Deploy well-coordinated campaigns, events and public relations strategies to promote brand.
• Build strong relationships with industry professionals and influencers.
• Oversee preparation of marketing copy, images, videos, emails, and other collateral.
• Create, analyze and report on KPIs to validate and demonstrate success of marketing campaigns.
• Author all written content such as blogs, press releases, and newsletters to increase brand visibility and industry expert status.

• Creation of new brand identity including new logo, branding guide, interactive corporate website with rebrand of CIMC Intermodal Equipment to CIE Manufacturing
• Creation and launch of new secondary brand identity for new North American Pioneer chassis line including logo, media product launch, marketing materials
• Brand Management through creation or review of all messaging and communications including press releases, internal and external newsletters, media inquiries.
• Oversight/creation of digital and social media platforms including new branded corporate App and dealer portal
• Creation of new analytic dashboards to measure brand awareness for purposes of brand management
• Creation/Deployment of customer surveys for brand management
• Created/cultivated dealer relationships, coop marketing opportunities, and dealer marketing materials for consistent brand messaging
• Created opportunities to foster customer relationships through exclusive customer experiences, industry events, and ongoing communications
• Complete responsibility for planning/implementing tradeshow and industry events to manage brand messaging and highlight new product launches, competitive advantages, awards.
• Created and fostered relationships with industry publications to create opportunities for brand exposure as part of conversion campaign that also included outreach to owner/operators through promotions.
• Created/grew internal branding initiatives to assist ongoing interdepartmental efforts at recruitment and retention
• Created annual budget and developed comprehensive plan to accomplish marketing objectives while staying within budget
• Hired and directed independent contracted teams to create branded content to achieve daily and long-term marketing goals.

• Newly created position, responsible for creating the foundation of a marketing department
• Established brand identity, logo, branding guide, brand messaging
• Created new equipment renders that were utilized to make cutting edge marketing materials, model spec sheets, Apple-based sales app for sales team and dealer network
• Created entirely new Booth kit and layout for the CIMC-IE customer tradeshow experience
• Dealer co-op marketing initiative started in 2019 to strengthen our dealer partnership and increase scope of customer outreach
• Library of content created through partnership with both and industry and non-industry publications and organizations including the Wall Street Journal and Forbes
• Created/wrote all content including monthly newsletter, blogs, industry articles, ensuring consistent brand messaging and utilizing feedback for brand management

• Oversaw all administrative, financial and human resources functions for the CIMC-IE East Coast Facility leading a team of admin professionals
• Led a logistics team covering all functions for the scheduling and transportation of incoming equipment from the port, and for purchased equipment from site to the customer
• Developed relationships with owner/operators and fleets to allow for timely transportation, creating and entering into contracts on an ongoing basis
• Developed organizational procedures and systems for filing, billing, accounts payable, payroll and scheduling
• Managed contracts and price negotiations with vendors and service providers
• Established workflow processes, monitored daily productivity and implemented modifications to improve overall performance of personnel
• Managed budgets and accounts to improve productivity initiatives.
• As a leader kept track of employee performance including yearly evaluations, project budgets and deadlines
• Selection and planning through to final execution of all tradeshows for the CIMC-IE organization including several large corporate and customer events